Chris Moritz

Current

• SVP, Digital Content Strategy Manager at Campbell-Ewald Advertising

Past

• VP, Experience Planning Manager at Campbell-Ewald
• Information Architect at Campbell-Ewald
• Digital Programmer at Campbell-Ewald

• Web Designer at NetPlanet

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Education

• Michigan State University

Recommended

3 people have recommended Chris

Connections

235 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Chris Moritz’s Summary

Content Strategist, with a background in Information Architecture, Exprience Planning, Web Standards coding, and graphic design. Interested in promoting the value of digital content (in all its forms).

Chris Moritz’s Specialties:

Content strategy, Content management, Experience planning, information architecture, Interface design, Web standards coding (XHTML+CSS), section 508 and WAI accessibility expertise, usability engineering.

Chris Moritz’s Experience

• SVP, Digital Content Strategy Manager

  Campbell-Ewald Advertising

  (Public Company; IPG; Marketing and Advertising industry)

  March 2008 — Present (1 year 9 months)

  Responsibilities include: assist in defining, refining and promoting the value of digital content (in all forms) across the Publishing and Digital groups at the agency. Deliver strategic and innovative content roadmaps. Support and create content and digital asset management services and recommendations. Provide content management services in the form of content management design expertise, workflow implementation, repository and publishing services, search, ontology/taxonomy design services and editing tools. Mentor content writers to ensure best practices in creating dynamic web content. Analysis of traffic patterns with regard to navigation and content, as well as managing implementation of recommendations.

• VP, Experience Planning Manager

  Campbell-Ewald

  (Public Company; IPG; Marketing and Advertising industry)

  April 2007 — March 2008 (1 year )

  Information architecture, interface design, web form design, accessibility, strategic direction. Co-ordinate multi-disciplinary teams to further best practices in research-based digital production.

• Information Architect

  Campbell-Ewald

  (Public Company; Marketing and Advertising industry)

  2005 — January 2007 (2 years )

• Digital Programmer

  Campbell-Ewald

  (Public Company; Marketing and Advertising industry)

  2004 — 2005 (1 year )

• Web Designer

  NetPlanet

  (Marketing and Advertising industry)

  1998 — 2001 (3 years )

Chris Moritz’s Education

• Michigan State University

  B.A. , English , 1994 — 1998

Additional Information

Chris Moritz’s Websites:

• My Blog
• My Company

Chris Moritz’s Interests:

Information architecture, experience planning and design, user centered design, digital planning, blogging, blogs

Chris Moritz’s Groups:

UPA

•    Catalyze Community
•    Advertising Professional
•    Motor City Connect
•    Refresh - Promoting design, technology,and usability.
•    Digital Edge Michigan
•    User Experience
•    Detroit Young Professionals
•    Online Marketing Best Practices
•    B2B Content Marketing
•    Custom Publishing Council
•    Content Strategy

Chris Moritz’s Contact Settings

Interested In:

• career opportunities
• expertise requests
• business deals
• reference requests
• getting back in touch