Chris Middings

Current

Web Editor at Seventh Generation
Freelance Copywriter & Editor at Delux Design Associates

Past

Professor at Champlain College
Marketing & Communications at Lake Champlain Chocolates
Public Relations Specialist at Vermont Professional Services

Director of Marketing and Communications at infoUSA
Freelance Proofreader at Jager Di Paola Kemp Design
Director, Energy Efficiency Program at Green Seal
Executive Producer & Environmental Panelist at twentysomethings
Senior Marketing Manager at Technical Resources International
Manager at Wood'n Goods Unfinished Furniture

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Education

Pennsylvania State University
West Morris Central

Recommended

1 person has recommended Chris

Connections

352 connections

Industry

Internet

Websites

Chris Middings’s Summary

Seasoned SEO, PPC, Email, Social Marketer

Chris Middings’s Specialties:

Search Engine Optimization, Pay-per-Click, Email, Social Marketing, Copywriting, Public Relations

Chris Middings’s Experience

Web Editor

Seventh Generation

(Privately Held; Consumer Goods industry)

January 2008 — Present (1 year 11 months)

Responsible for creating & updating editorial & marketing content · Managing online communities, including FaceBook, Twitter, MySpace, LinkedIn, YouTube, forums, blogs, RSS, & product reviews · Overseeing freelance writers & copyeditors · Posting text, audio, images, & video · Managing editorial copy flow, including news & feature articles, blogs, & newsletters · Writing & editing articles & content · Optimizing press releases for SEO · Search engine optimization · Managing Email marketing · Pay-per-click · Banner Advertising · Website Analytics · Social Bookmarking & Tagging · Presenting at business conferences about Internet opportunities · SEO/PPC Consulting for Greyston Bakery, Project Laundry List, Women's Action to Gain Economic Security (WAGES), Planned Parenthood of Northern New England, Know Your Source
Freelance Copywriter & Editor

Delux Design Associates

(Writing and Editing industry)

July 2000 — Present (9 years 5 months)

Copywriting, editing, & proofreading for graphic design firm · Business, marketing, & PR consulting · Writing press releases · Developing marketing & press databases
Professor

Champlain College

(Educational Institution; Higher Education industry)

September 2007 — April 2008 (8 months)

Instructor - Internet Marketing: examining Internet marketing in depth, including SEO, PPC, RSS, blogs, analytics, e-mail marketing, public relations, social marketing, ethical issues, branding, and consumer behavior with a semester-long group-based project solving Internet marketing challenges for real-world businesses including Green Mountain Coffee Roasters, Chelsea Green Publishing, Big Heavy World, and Eating Well
Marketing & Communications

Lake Champlain Chocolates

(Privately Held; Food Production industry)

May 2002 — December 2007 (5 years 8 months)

Driving profitable 1000% growth for mail order division through web, direct mail, catalog, & print · Budgeting for Mail Order division · Google, MSN, Yahoo, Ask, & other keyword/portal/feed buys · Managing 70,000+ pay-per-click keywords · Search engine optimization · RSS Feeds · Managing & maintaining website · Website Analytics · Managing E-mail & affiliate marketing · Managing photography, design, print, segmentation, circulation, merchandising, & mailings for mail order catalogs & web · Copywriting · Managing & staffing call center · Public relations including press release writing & distribution · Coordinating ad campaigns & marketing initiatives · Initiating marketing internship program · Presenting at marketing conferences about Internet opportunities · Managing MBA projects of The Tuck School of Business at Dartmouth · HTML programming
Public Relations Specialist

Vermont Professional Services

(Privately Held; 11-50 employees; Telecommunications industry)

June 1998 — July 2000 (2 years 2 months)

Public relations for 800response, a vanity toll-free number reseller, & Riser Management Services, a telecommunications engineering firm · Researching & writing trade articles · Writing & editing newsletters · Developing & writing research reports · Directing marketing strategies · Developing & writing press releases & sales, marketing & product support literature · Developing press databases
Director of Marketing and Communications

infoUSA

(Public Company; 51-200 employees; Writing and Editing industry)

August 1996 — June 1998 (1 year 11 months)

Coordinating over 150,000 pieces of direct mail per month · Writing & editing Direct Marketing Workbook, Training Manual & monthly Marketing Tips · Researching, developing & implementing marketing strategies · Developing & writing sales, marketing & product support literature · Securing trade agreements with business journals, magazines & card decks · Training sales force · Database management
Freelance Proofreader

Jager Di Paola Kemp Design

(Privately Held; 51-200 employees; Design industry)

August 1995 — August 1996 (1 year 1 month)

Proofreading & editing catalogs, advertisements, promotions, products, displays, CD inlays & in-house literature for clients including Burton Snowboards, Phish, Canon, Journey Natural Soda, and Def Leppard
Director, Energy Efficiency Program

Green Seal

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

June 1994 — August 1995 (1 year 3 months)

Developing, managing & marketing the Environmental Partners Program · Editing Office Green Buying Guide · Researching & writing newsletter articles · Developing educational articles, press releases & marketing literature · Editing grant submissions
Executive Producer & Environmental Panelist

twentysomethings

(Privately Held; 1-10 employees; Broadcast Media industry)

May 1993 — August 1995 (2 years 4 months)

Wrote & produced award-winning political television talk show focused on generational issues from the perspectives of a libertarian, an environmentalist, a conservative, a liberal, and guests including Bill Strauss, co-author of 13th Gen
Senior Marketing Manager

Technical Resources International

(Privately Held; 51-200 employees; Public Policy industry)

January 1991 — June 1994 (3 years 6 months)

Managing telemarketing & call center staff for the Environmental Protection Agency's Energy Star Programs · Advising EPA on marketing & communications activities · Developing outreach, marketing, & technical project infrastructures · Researching, planning, & implementing marketing strategies · Marketing through public outreach to FORTUNE 1000 & other corporations, associations, colleges & universities, nonprofits, state & local governments, & media organizations · Researching, developing, & analyzing marketing techniques, tools, & literature · Organizing methodologies for target marketing · Researching & writing articles · Writing Recruiting Handbook · Compiling common objections & training staff to overcome them · Researching target markets · Developing marketing literature
Manager

Wood'n Goods Unfinished Furniture

(Privately Held; 1-10 employees; Retail industry)

May 1989 — September 1990 (1 year 5 months)

Supervising store operations & employees · Developing & implementing advertising & promotions including print, radio, and direct mail which increased sales 95%

Chris Middings’s Education

Pennsylvania State University

BS , Marketing with distinction & honors , 1986 — 1990

Activities and Societies:

Phi Beta Kappa
West Morris Central

1982 — 1986