Chris Mann

Current

Associate Manager, Brand Marketing at New Balance Athletic Shoe

Past

Assistant Director, Special Events at The Jimmy Fund & Dana-Farber Cancer Institute
Assistant Director, Boston Marathon Jimmy Fund Walk at The Jimmy Fund & Dana-Farber Cancer Institute
Development Officer, Boston Marathon Jimmy Fund Walk at The Jimmy Fund & Dana-Farber Cancer Institute

Program Officer for Special Projects at The Jimmy Fund & Dana-Farber Cancer Institute

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Education

Boston University - School of Management
College of the Holy Cross

Recommended

8 people have recommended Chris

Connections

437 connections

Industry

Marketing and Advertising

Websites

Twitter @ChrisRMann

Chris Mann’s Summary

A results oriented marketing professional with experience in positioning brands uniquely and across channels. Proven track record of success in effectively leading complex projects that consistently exceed goals for revenue and awareness. Particular expertise in cause-related marketing and sponsorship event management with a strong interest in social media.

Chris Mann’s Specialties:

Brand marketing, cause marketing, CSR, sponsorship, event management, and fundraising.

Chris Mann’s Experience

Associate Manager, Brand Marketing

New Balance Athletic Shoe

(Privately Held; Sporting Goods industry)

March 2006 — Present (3 years 10 months)

Manage a range of integrated marketing programs including brand, apparel and cause-based initiatives. Develop strategies and coordinate execution of tactics including social media, event sponsorships, retail programs and product lines aimed at raising brand awareness and purchase intent among target consumers.

• Currently leading company’s first efforts in marketing footwear that can be personalized & ordered online.

• Managed New Balance’s first-ever global marketing promotion which brought online essay winners from 50 races over 5 continents to join the New Balance Global Centennial Team at the LaSalle Bank Chicago Marathon.

• Tapped to analyze current state of New Balance apparel marketing efforts and drive initiatives including key account programs and company’s first major apparel product launch (sports bras) in 2008.

• Chaired weekly brand team meetings and coordinated reporting efforts among the core brand team and agency partners during 2008 relaunch of the New Balance brand, part of the company’s largest marketing spend to date.

• Oversee strategic plan for sponsorships and donations contributing more than $2 million annually to cause partners including Susan G. Komen for the Cure.
-36% awareness among active athletic shoe buyers of Komen/New Balance partnership
-123% ROI on sponsorship investments
-33% share of participant feet at sponsored events.

• Drove program changes including a streamlined product collection, simplified & consumer-friendly donation program, and 471% increase to an expected $1 million donation to Susan G. Komen for the Cure in 2007.
Assistant Director, Special Events

The Jimmy Fund & Dana-Farber Cancer Institute

(Non-Profit; 1001-5000 employees; Fund-Raising industry)

January 2005 — March 2006 (1 year 3 months)

Oversaw Red Sox related events including the WEEI/NESN Jimmy Fund Radio-Telethon and John Hancock Fantasy Day at Fenway Park, raising nearly $3 million. Surpassed event goals by $376,000 and increased revenue by 36%.
Assistant Director, Boston Marathon Jimmy Fund Walk

The Jimmy Fund & Dana-Farber Cancer Institute

(Non-Profit; 1001-5000 employees; Fund-Raising industry)

April 2002 — January 2005 (2 years 10 months)

Managed recruitment of corporate sponsors, cordinated logistics, oversaw creation of all marketing materials and managed stewardship of top fundraisers. Worked with Director on all aspects of planning and implementing a 6,000 participant event raising $4.5 million.
Development Officer, Boston Marathon Jimmy Fund Walk

The Jimmy Fund & Dana-Farber Cancer Institute

(Non-Profit; 1001-5000 employees; Fund-Raising industry)

November 2000 — April 2002 (1 year 6 months)

Oversaw all aspects of the management and development of the team program. Coordinated the cultivation, stewardship and planning of specific fundraising strategies for 85 corporate and 10 top in-honor teams.
Program Officer for Special Projects

The Jimmy Fund & Dana-Farber Cancer Institute

(Non-Profit; 1001-5000 employees; Fund-Raising industry)

July 2000 — November 2000 (5 months)

Coordinated team organization, fundraising strategies, and stewardship for 218 in-honor Boston Marathon Jimmy Fund Walk teams. Provided support in multiple aspects of event and team projects. Managed all stewardship and fundraising event activities in support of the David B. Perini, Jr. Quality of Life Clinic including the David B. Perini, Jr. Memorial Golf Tournament.

Chris Mann’s Education

Boston University - School of Management

MBA , Marketing , 2004 — 2008

Activities and Societies:

Beta Gamma Sigma Honor Society
College of the Holy Cross

B.A. , Psychology & Art History , September 1996 — May 2000

Activities and Societies:

-Senior Class President
-Recipient of the President’s Award – In recognition of outstanding service to the college and its community.
-4 year member of the Men’s Track & Field Team (Div. 1)

Additional Information

Chris Mann’s Websites:

Twitter @ChrisRMann

Chris Mann’s Groups:

Boston University

Boston University School of Management Alumni
Net Impact
KIVA
Cause Marketing Group
College of the Holy Cross Alumni
Sports Marketing and PR Pros
Licensing, Merchandising & Brand Management
Sports Industry Network™
Holy Cross Club of Boston
Footwear Professionals Network/Shoebizness.com
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Cause Marketing Forum
New Balance Athletic Shoe Inc. and Alumni
Run Walk Ride Fundraising Council
SGMA - Sporting Goods Manufacturers Association