User Acquisition, Monetization, Online Marketing
San Francisco Bay Area
User Acquisition, Monetization, Online Marketing
San Francisco Bay Area
Spent the past 10+ years in Online Advertising with tenures at Top Brand Publishers, a Leading Ad Network, and Agencies. Currently focusing on a stealth mode start-up in a high-growth -- and vastly under served -- niche in online advertising.
Former Director of Marketing, Business Development, and Ad Operations at GoFish Networks (a leading vertical ad network for kids & teens) representing brands like MiniClip and Cartoon Doll Emporium. Managed marketing, customer acquisitions, and web analytics for Atom Entertainment with top brands like Shockwave.com, AddictingGames, and AtomFilms (acquired by MTV Networks, Aug 2006). Managed marketing and customer acquisitions for MyPoints.com, a large ecommerce/rewards program site, and started career with an online advertising agency managing clients such as UPS Small Business, Nortel Networks, PalmSource, and WebEx (now part of Cisco).
What drives me is helping young companies develop an audience -- then creating sustainable and scalable advertising or ecommerce business models. I possess strong operational and product development skills having launched a company from concept and developed an ad and content distribution platform.
My sweet spot is social media: online videos, casual games, widgets, communities, blogs, and social networks.