Chris Little

Current

Director of Sales at JumpTap

Past

SVP, Sales at MEVIO
Director of Sales at TACODA, Inc.
Director of Sales at ValueClick, Inc.

Director of Sales at ClickAgents
Senior Sales Executive at SkyGo, Inc.

see less...

2 more...

Education

California State University-Chico

Recommended

46 people have recommended Chris

Connections

500+ connections

Industry

Online Media

Websites

My Company

Chris Little’s Summary

A senior leader, who develops and executes advertising product and revenue strategies and builds and leads high-performing sales and marketing organizations in a cutting-edge interactive media companies.

SUMMARY OF SKILLS
• Successful, experienced ad sales leader. Twelve years of advertising sales and business development experience in the digital space. Nine years in advertising sales and business development leadership.
• Recognized industry presence with significant senior level contacts at Brands, Advertising Agencies, and Media Companies.
• “Renaissance” sales professional – I love to sell!
• Bottom line oriented. Demonstrated ability to manage P&L
• Proven track record of driving significant revenue results in immature product and continous evolution environments. Consistent exponential quarter over quarter, year over year growth
• Developed and executed advertising product and sales strategies considered high value solutions by Brands and Advertising Agencies.
• Know-how to identify and create new ways to monetize media assets.
• Team player who loves to collaborate as a member of senior staff. Regular interaction and communication with board members.
• Knack for recruiting, hiring and mentoring high-performing advertising sales and business development teams.
• Command of sales activities
• Commitment to client satisfaction being job #1.
• Deep cross-functional knowledge and experience with all operations within sales, business development, account management, ad operations and marketing. Experience in design and management of these functions.
• Experience raising capital in venture market.

Chris Little’s Specialties:

Internet Media
Digital video advertising
Podcasting
Direct Marketing
Brand Marketing
Behavioral Targeting
Wireless Marketing
Interactive Marketing
Social Media
Advertising Networks
Portal Advertising
Sales Leadership

Chris Little’s Experience

Director of Sales

JumpTap

(Privately Held; Marketing and Advertising industry)

April 2009 — Present (4 months)
SVP, Sales

MEVIO

(Internet industry)

January 2008 — December 2008 (1 year)

MEVIO is a media company that is focused on building loyal audiences through it’s episodic audio and video content. They own the rights to all the content and have full editorial control of all content. This creates a highly engaging media environment that is safe for brand advertisers. With over 1,000,000 hours of content they have something for everyone.
Director of Sales

TACODA, Inc.

(Public Company; 51-200 employees; TWX; Online Media industry)

September 2005 — January 2008 (2 years 5 months)
Director of Sales

ValueClick, Inc.

(Public Company; 501-1000 employees; VCLK; Online Media industry)

October 2000 — September 2005 (5 years)
Director of Sales

ClickAgents

(Marketing and Advertising industry)

1999 — 2000 (1 year)
Senior Sales Executive

SkyGo, Inc.

(Wireless industry)

January 1998 — October 1999 (1 year 10 months)

Business development of multiple wireless products and services related to wireless marketing.
Prospected and presented to large advertising agencies, Fortune 1000 brands, and large direct marketers.

Chris Little’s Education

California State University-Chico

BA Public Administration , Business, Political Science , 1987 — 1992

Additional Information

Chris Little’s Websites:

My Company

Chris Little’s Groups:

Board Member of Bay Area Interactive Group (BIG)
Internet Advertising Bureau (IAB) Sales Leadership and Video Committee Member
The Guardsmen of San Francisco
Las Vegas Interactive Marketing Association (LVIMA)

AOLAlumni
DFW Interactive Marketing Association
Executive Suite
Link Silicon Valley, LLC
NetSquared
On Startups - The Community For Entrepreneurs
AdMonsters
Inbound Marketers - For Marketing Professionals
Advertising Professional
Online Marketing Experts
SFBIG
313digital
! Sales Best Practices
Expertise for Hire
Linked:Seattle
Bright Ideas & Entrepreneurs
eMarketing Association Network
Venture Capital Cafe (+3900 Members)
American Advertising Federation (AAF)
Success Networking
Technology Marketing Community
Online Advertising Professionals
Digital Media: Video Content Distribution Experts
ThoseinMedia
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Web Analytics Professionals (+5000 web analytics members) Join now!
AOL / Time Warner - Marketing Alumni
Philadelphia Interactive Marketing Association
BIMA, A MITX Organization
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Online Word of Mouth Marketing Group (OWOMMG)
Atlanta Interactive Marketing Association
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Startup Specialists
Automotive Digital Marketing
South Florida Interactive Marketing Association
New York Venture Community
Online Lead Generation
Fans of Mashable
GoBigNetwork Startup Community
Online Advertising Business Developer Network
California State University Chico
Digital Marketing
Branded Content Strategy
COSTA IMC (Integrated Marketing and Communications)
Social Media Marketing
Canadian Interactive Experts
"Online Advertising" | MMORPG & MMO GAMES INDUSTRY
Global Interactive Marketing Association
Refresh DC
Rich Media Solutions Group