Chris Lindsley

Director, Communication Services at University of Maryland Medical Center

Location
Washington D.C. Metro Area
Industry
Hospital & Health Care

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Chris Lindsley's Overview

Current
Past
Education
Connections

500+ connections

Websites

Chris Lindsley's Summary

Twenty-five years as editor of award-winning sports and medical publications and Web sites.

Ten years as Web site editor for major academic medical center -- the University of Maryland Medical Center (www.umm.edu) -- and a consumer health Web site -- accenthealth.com.

Experience managing search engine marketing, social networking and ROI documentation campaigns.

Award-winning writer, editor and blogger whose work has appeared in the Washington Post, Pittsburgh Post Gazette, the Washington Business Journal and many other publications.

Organize workplace volunteering efforts, and am a part of UMMC's employee loyalty team, which is charged with making it a better place to work. I've also volunteered for Columbia Lighthouse for the Blind, Big Brothers and Big Sisters and as a youth sports basketball, baseball and softball coach, as well as scout leader.

Specialties

Web site development, writing and editing, managing staff and contractors, search term marketing, social networking, developing interactive tools, blogger, ROI, physician relations/communication, executive reports, employee satisfaction, volunteer coordinator

Chris Lindsley's Experience

Director, Communication Services

University of Maryland Medical Center

Nonprofit; 5001-10,000 employees; Hospital & Health Care industry

July 2011Present (3 years 3 months)

Directs the team responsible for delivering communication services to the University of Maryland Medical Center and 12-hospital Medical System. My team serves as the in-house agency for execution of projects requiring writing/editing; print production (including publications, newsletters, mailers); graphic design; photography; video services/editing; and Web site/intranet production and routine updates to other communication channels, including digital signage.

-- Directs and coordinates incoming communication jobs, prioritizes the work and ensures coordination among the various specialties. Develops workflows, production schedules, and budget estimates.

-- Directs and manages the intake of communications projects from internal departments and functions, and ensure they are delivered on strategy, on-brand, on time, and within budget consistently.

-- Manages day-to-day responsibility of UMMC's 60,000-page Web site (www.umm.edu), which receives more traffic than any other hospital site in the U.S.

-- Determines program planning, fiscal accountability, and staffing requirements, including managing robust intern program.

-- Manages many aspects of UMMC's award-winning social media program, which includes YouTube, Twitter, a hospital blog and Facebook.

Media Relations Volunteer

United States Golf Association

June 2011June 2013 (2 years 1 month)

Served as a member of the USGA's media team for the 2011 and 2013 Men's United States Open golf championships. My role was to connect the media with the pro golfers they wanted to interview in the "flash" interview area. Was a part of a team that handled more than 200 interview requests both years. I also interviewed many golfers, and sent the audio files to a transcription service, which made the quotes available to the media. In 2013, I was responsible for directing the champion, Justin Rose, to the alternate scoring and hospitality areas prior to the ceremony on the 18th green.

Nonprofit; 5001-10,000 employees; Hospital & Health Care industry

February 2001June 2011 (10 years 5 months)

-- Managed content development for the 50,000-page University of Maryland Medical Center site, which receives more traffic -- 85,000 visitors a day -- than any other noncommercial hospital Web site.
-- Supervised a team of Web writers and freelance staff.
-- Worked closely with physicians and medical staff to create content with the goal of increasing patient volume.
-- Responsible for managing pay-per-click search term campaigns on leading search engines like Google and a reciprocal links program that has generated more than 3,000 links to umm.edu.
-- Managed UMMC’s Life in a Medical Center blog as well as 12 Twitter accounts

Managing Editor

PlaySportsTV

June 2006July 2008 (2 years 2 months)

PlaySportsTV.com is a brand new broadband channel dedicated to youth sports coaching and instruction. The site, designed for use by parents, coaches and kids, offers detailed video tips, drills, instructional guides, feature articles, interactive training and analysis tools and more for all major youth sports.

Senior Producer

Accent Health

Privately Held; 51-200 employees; Semiconductors industry

April 1999January 2001 (1 year 10 months)

Managed content development and assisted editor-in-chief in strategic planning for a leading consumer health Web site. Wrote, edited and developed features and interactive tools for both health-conscious consumers and patients with chronic conditions.

Senior Managing Editor

On Target Media

March 1996March 1999 (3 years 1 month)

Developed and executed a wide range of communications programs for consumers, physicians, pharmaceutical companies and managed care organizations.

Director of Communication Products

United HealthCare Corporation

Public Company; 10,001+ employees; UNH; Hospital & Health Care industry

January 1994March 1996 (2 years 3 months)

Managed four-person communications department of a health information and education division of United HealthCare. Department produced seven newsletters and publications, with a combined circulation of more than 2.4 million.

Associate Editor/Custom Publishing Editor

Professional Sports Publications

Privately Held; 201-500 employees; Publishing industry

January 1993June 1994 (1 year 6 months)

Editorial production manager for game programs for pro and college teams. Served as liaison between the teams and in-house advertising and production departments. Also served as custom publishing editor.

Editor

ProServ, Inc.

February 1991March 1993 (2 years 2 months)

Editor and lead writer of KidSports, a national sports magazine for children with a circulation of 100,000. Also served as editor of four college basketball conference preview annuals.

Assistant Sports Information Director

Illinois State University

Educational Institution; 1001-5000 employees; Higher Education industry

June 1987June 1989 (2 years 1 month)

Provided information services, publications and press relations for intercollegiate sports programs for men and women.

Chris Lindsley's Skills & Expertise

  1. Editing
  2. Social Networking
  3. Website Development
  4. Blogger
  5. Interactive Media
  6. Return on Investment
  7. Media Relations
  8. Executive Reports
  9. Job Satisfaction
  10. Social Media
  11. Crisis Communications
  12. Public Relations
  13. Publications
  14. Strategic Communications
  15. Press Releases
  16. Web Project Management
  17. Internal & External Communications
  18. Account Management
  19. Facebook

Chris Lindsley's Education

Illinois State University

M.S., Sports Administration

19871989

Activities and Societies: Assistant Sports Information Director

Penn State University

B.A., Journalism

19821987

Activities and Societies: Sports Editor, The Daily Collegian

Chris Lindsley's Additional Information

Websites:
Interests:

social networking, writing, volunteering, basketball, running, coaching, reading, hanging out with my kids

Groups and Associations:

Penn State Alumni

Honors and Awards:

The University of Maryland Medical Center Web sites have won a combined 18 awards over the past four years at the eHealthcare Leadership Awards, primarily for best content and best Web site. The eHealthcare Leadership Awards are the most prestigious awards in the health Internet field.

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