Chris Koss
Golf Blogger and Internet Marketing Professional
- Location
- United States
- Industry
- Marketing and Advertising
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Chris Koss's Overview
- Current
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- Golf Blogger at Houston Golf Nut
- Web Analytics Manager at Fogarty Klein Monroe
- Past
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- Project-based Consulting at Web Consultant
- Manager, Data Solutions at Spur Digital
- Sales Representative at Fortune High Tech Marketing
- Customer Support Manager at Doubleclick
- Customer Support Supervisor at Doubleclick
- Customer Support Analyst at Doubleclick
- Associate Director of Ad Serving at Beyond Interactive
- Internet Advertising Trafficker at Beyond Interactive
- Education
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- University of Michigan
- Recommendations
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5 people have recommended Chris
- Connections
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328 connections
- Websites
Chris Koss' Summary
12-year internet advertising professional specializing in delivering results among many verticals, including web analytics, display, email, social media, and SEM/SEO. Expertise in maximizing tools and applications designed for various aspects of internet marketing.
Chris Koss' Experience
Web Analytics Manager
Fogarty Klein Monroe
Privately Held; 51-200 employees; Marketing and Advertising industry
July 2009 – Present (3 years)
Developed and implemented online tracking strategies to measure website activity and the performance of campaigns
Built custom solutions, including SAINT Classifications and Regex filters, in both Omniture Site Catalyst and Google Analytics to measure and segment site traffic
Researched social media tracking tools and recommended best practices in quantifying social media
Manager, Data Solutions
Spur Digital
Privately Held; 11-50 employees; Marketing and Advertising industry
August 2006 – November 2008 (2 years 4 months)
Develop and implement online tracking strategies to measure visitor behavior and key performance indicators of campaigns
Utilize multiple analytics platforms, including Omniture, Visual Sciences, Google Analytics, Voicestar, and ClickPath to measure media campaign performance and develop optimization strategies.
Manage and optimize SEM campaigns ranging from monthly budgets of $3000 to $50,000
Analyze and make recommendations to improve advertiser’s site flow, understand audience segmentation, and better integrate within online advertising efforts and between online and offline initiatives
Sales Representative
Fortune High Tech Marketing
December 2004 – August 2006 (1 year 9 months)
In an outside sales capacity, marketed communication products and services for various companies, including AT&T Wireless, Dish Network, and FonVantage VOIP
Developed a lead-generation system designed to turn cold market prospects into dependable customers
Helped organize and deliver bi-monthly training workshops for new representatives
Customer Support Manager
Doubleclick
Public Company; 1001-5000 employees; DCLK; Internet industry
August 2002 – December 2003 (1 year 5 months)
Managed team of 12 analysts over five ad serving products for all North American and South American clients
Worked extensively with global managers on streamlining processes and improving efficiency, including the implementation of a tiered-support structure based on revenue
Responsible for interviewing, screening, and hiring new team members
Maintained over 90% average customer satisfaction rate, measured by Satmetrix, a proprietary, industry-wide survey platform
More than 50% of direct reports were promoted within company, which speaks to my advocacy, training skills, and camaraderie established
Customer Support Supervisor
Doubleclick
Public Company; 1001-5000 employees; DCLK; Internet industry
May 2001 – July 2002 (1 year 3 months)
Selected to help open satellite office in Denver due to result-orientated nature, proven ability to lead, and firm understanding of business
Responsible for training 10 new support staff for one ad serving product
Analyzed and documented workflow resulting in increased efficiency and decreased human error
Customer Support Analyst
Doubleclick
Public Company; 1001-5000 employees; DCLK; Internet industry
November 2000 – April 2001 (6 months)
Provided technical support to advertiser clients who use proprietary ad serving products
Wrote 33 technical product documents for user guide and knowledge share
Acted as liaison between non-technical advertisers and technical publishers in resolving data disputes
Associate Director of Ad Serving
Beyond Interactive
Public Company; 51-200 employees; WPP; Marketing and Advertising industry
January 2000 – October 2000 (10 months)
Managed 12-person team
Within eight months, went from new hire to department leader and 2nd in command
Provided support to satellite offices in NY, SF, Hong Kong, and London due to understanding our service offering and the trafficking platform and my ability to communicate and disseminate information
Internet Advertising Trafficker
Beyond Interactive
Public Company; 51-200 employees; WPP; Marketing and Advertising industry
April 1999 – December 1999 (9 months)
Responsible for day-to-day tasks taking a marketing plan from planned state to live state and coordinating between represented advertisers and publishers.
Chris Koss' Education
University of Michigan
1992 – 1997
Chris Koss' Additional Information
- Websites:
- Interests:
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Golfing, tennis, and traveling
- Groups and Associations:
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Contact Chris for:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
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