LinkedIn: Chris Hoskin

Current

Chief Marketing Officer and Director at Salmon
Managing Director at Raw Stylus Limited

Past

Head of Marketing at Salmon
Marketing Manager at Actuate
UK Marketing Manager at Versata

European Campaigns Manager at InterSystems Corporation

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Education

Kingston University

Recommended

19 people have recommended Chris

Connections

321 connections

Industry

Internet

Websites

Chris Hoskin’s Summary

E-Mail: choskin |at| salmon |dot| com

My work at Salmon is results orientated and hands-on. I report to the Chief Operating Officer, as well as being a Director of the business and a key member of the Executive Management Team.

My role requires experience across all aspects of the marketing and promotional mix, and a thorough and broad business skill set.

I try to bring enthusiasm and a positive personality to the role, together with strong leadership. Key objectives are new business growth and significant ROI from marketing investment. I place a strong emphasis on the implementation of 'Permission' and 'Strategically Alternative' marketing initiatives and programmes.

Can I help you or point you in the direction of someone who can? Perhaps we can share ideas or work on ideas together?

Chris Hoskin’s Specialties:

Strategic Mktg, Permission Mktg, WoM, Viral, Blog, PR, AR, DEM, DM, Advertising, Design, Presentation, Buzz, Brand, Value Proposition & Messaging Development, Routes to Market Strategies, Mkt Positioning Modeling, E-Strategies, Comp. Analysis, Partner & Channel Progs, Segmentation Modeling, Mktg Communications Progs, Sales Process Modeling, New Media Development, Events & Event Mngt, Internal Comm Progs, NPD, Corporate Identity, Partner Programme Mngt, Brand Execution, Guerrilla, Experiential.

Chris Hoskin’s Experience

Chief Marketing Officer and Director

Salmon

(Privately Held; 51-200 employees; Information Technology and Services industry)

August 2007 — Present (10 months)
Managing Director

Raw Stylus Limited

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 2006 — Present (2 years 5 months)
Head of Marketing

Salmon

(Public Company; 51-200 employees; Information Technology and Services industry)

May 2002 — December 2005 (3 years 8 months)
Marketing Manager

Actuate

(Public Company; 501-1000 employees; ACTU; Information Technology and Services industry)

February 2001 — May 2002 (1 year 4 months)
UK Marketing Manager

Versata

(Public Company; 201-500 employees; VATA; Information Technology and Services industry)

November 2000 — February 2001 (4 months)
European Campaigns Manager

InterSystems Corporation

(Privately Held; 501-1000 employees; Information Technology and Services industry)

January 1996 — January 2000 (4 years 1 month)

Chris Hoskin’s Education

Kingston University

BScHons, Geography and Economics, 1991 — 1994

Additional Information

Chris Hoskin’s Websites:

Chris Hoskin’s Interests:

Strategic Marketing, Permission based marketing, Word of Mouth, Viral, Blog, PR, DEM, DM, Advertising, Sales, Design, Presentation, Buzz, Branding, Value Proposition & Messaging Development, Opportunity Analysis, Routes to Market Strategies, Product & Service Life Cycle Modeling, Market research, Market Positioning Modeling, E-Strategies, Competitor Analysis, Partner & Channel Programmes, Segmentation Modeling, Marketing Communications Programmes, Sales Process Modeling, Packaging Design, Sales Support and POS, Creative Copy writing, E-Marketing, New Media Development, Public Relations, Design for Print, Events & Event Management, Internal Communication Programmes, NPD, Direct Marketing, Corporate Design, Corporate Identity, Partner Programme Management, Brand Execution, Moving Image, Internet Guerrilla Programs, Experiential, Relevancy Tracking, Approachability Audit, Attentiveness Audits, Remarkability Surveys, Brand Health Measurement, Sales Tracking, Communication Evaluation

Chris Hoskin’s Groups:

Linkedin, Wordpress, IMRG, WebSphere User Group, Miller Heiman Alumni (Strategic Selling, Large Account Management Process), Inspired Leaders Network, e-Consultancy.com