Chris Hoover

Current

• Sr. Director, Product Marketing at Narus, Inc

Past

• Director, Marketing and Product Management at Traverse Networks (acquired by Avaya, Inc.)
• Office of the CTO at Sonim Technologies
• Product Management at Openwave

• Producer at Netscape
• Comedian at Various improv and skit comedy troupes (Self-employed)

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Education

• University of Maryland College Park

Recommended

9 people have recommended Chris

Connections

192 connections

Industry

Computer Software

Websites

• www.chrishoover.org

Chris Hoover’s Summary

Experienced leader in high-tech marketing, product management, media and analyst relations, and business and technology partnerships. Also an ex-comedian.

Likely one of the few marketing managers whose product was the subject of a "Frontline" documentary (http://www.pbs.org/wgbh/pages/frontline/homefront/view/)

My marketing expertise is complemented by a strong technical acumen. Specific geek credentials include co-author of the first IMS Push-to-Talk (phase I and II) standards, and participation in OMA IMS standardization bodies. Author of three patents (one granted, two pending) related to IMS. Co-author, "Dynamic WAP Application Development" (Manning, 2001, ISBN 1930110081).

Chris Hoover’s Specialties:

Marketing, Marketing Strategy, Product Strategy, Product Management, Process Management, International Team Mgmt., Media/Analyst Relations, Collateral Development, Personnel Development

Chris Hoover’s Experience

• Sr. Director, Product Marketing

  Narus, Inc

  (Privately Held; 51-200 employees; Computer & Network Security industry)

  June 2006 — Present (2 years)

  Narus systems monitor and protect the most complex, behaviorally unpredictable networks in the world.
  
  • Led PM team as Narus entered a new market; implementing a corporate strategy centered on network security for tier one operators.
  
  • Continued to grow existing (non-security) product lines quarter-by-quarter over the course of my tenure
  .
  • Under my tenure, product reach expanded to include new markets in the Middle East, South Asia, and the U.S. Government

• Director, Marketing and Product Management

  Traverse Networks (acquired by Avaya, Inc.)

  (Privately Held; 11-50 employees; Wireless industry)

  April 2005 — May 2006 (1 year 2 months)

  Acquired by Avaya, Inc., Traverse provides a FMC solution extending enterprise PBX system functionality to cellular network devices. www.traversenetworks.com.
  
  Senior executive (reporting to the CEO) responsible for all aspects of marketing, marcomm, and product management for a visionary FMC corporation targeting the enterprise.
  
  • Led marcomm, user interface, and product management teams.
  
  • Designed and launched complete corporate messaging strategy, product strategy, and positioning
  
  • Served as company’s primary spokesperson to press, analysts, customers, partners and acquisition candidates.

• Office of the CTO

  Sonim Technologies

  (Privately Held; 51-200 employees; Wireless industry)

  February 2002 — March 2005 (3 years 2 months)

  Sonim is an OEM provider of cellular IP Push-to-Talk solutions for both Ericsson and Nortel Networks. http://www.sonimtech.com
  
  • Designed and implemented multiple innovative products; authored three patents related to this effort.
  
  • Successfully coordinated an international product team with participants in India, Canada, Sweden, and the U.S. to deliver the worlds first IMS compliant PTT system.
  
  • Collected, organized and prioritized product requirements; authored software functional specifications; coordinating product development and release schedules.

• Product Management

  Openwave

  (Public Company; Computer Software industry)

  1999 — 2001 (2 years)

  Openwave provides IP-based infrastructure products, primarily serving the wireless market. http://www.openwave.com
  
  Managed Openwave Portal Framework, an infrastructure product that enabled the aggregation, customization, and management of content and applications within cellular phones and other wireless devices.
  
  • Under my tenure the product won deals with carriers worldwide, delivering mobile data to more than 35 million mobile users.
  
  • Developed, delivered, and drove product positioning and messaging.
  
  • Identified key differentiators, developed positioning, and drove it through all outbound sales and marketing channels, including launch events, training, web, press release, emails, partners, etc.

• Producer

  Netscape

  (Public Company; 1001-5000 employees; Computer Software industry)

  1997 — 1999 (2 years)

  Produced Netscape Netsearch, the (then) most profitable site on the Internet. Under my tenure, then-unknown search engine Google was integrated into the Netsearch site.

• Comedian

  Various improv and skit comedy troupes (Self-employed)

  (Self-Employed; Myself Only; Entertainment industry)

  January 1991 — July 1993 (2 years 7 months)

  Wrote, directed, and performed stand-up, skit, and improvised comedy in venues throughout the Eastern seaboard. (Sadly, I am no longer funny).

Chris Hoover’s Education

• University of Maryland College Park

  MA, Journalism, 1993 — 1995

Additional Information

Chris Hoover’s Websites:

• www.chrishoover.org

Chris Hoover’s Groups:

•    ExMozilla member
•    SVPMA member
• Forbes.com San Francisco Group member
•    Obama for America member

Chris Hoover’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch