LinkedInChris Fernandez

Chris Fernandez

CEO and Founder - Biquitous

Location
San Francisco Bay Area
Industry
Marketing and Advertising
Current
  1. Biquitous
Previous
  1. KlinEra Global Services,
  2. UpMo,
  3. System 5 Marketing
Education
  1. Saint Louis University
Recommendations6 people have recommended Chris
180connections

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180connections
Biquitous

Biquitous

CEO and Founder

– Present

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Background

Summary

From cracking the code on how to market a product nobody’s ever heard of before, to accelerating brand awareness and market share for an existing service, I’ve been leading and executing innovative and results-driven marketing campaigns for over 15 years.

My passion for business, entrepreneurship and online marketing began in 1997 when I developed my first website and e-commerce startup, and led my first team in creating a successful business from scratch.

I now leverage that leadership, experience and deep strategic thinking and planning to effectively and consistently execute full-scale marketing campaigns specifically designed to deliver on top business objectives.

==> Summary:

• Consistent, proven track record of creating and leading innovative marketing and customer acquisition strategies from start to finish (Portfolio: http://www.Biquitous.com)

• Highly successful at growing market share, brand awareness and immediate cash flow generating initiatives producing 6 and 7-figure increases to top and bottom line

• Internally motivated, passionate and driven with a penchant for leadership through outstanding communication skills and a decisive, efficient team approach

• Expert level skill set includes: Internet marketing strategy and execution, content marketing, search engine optimization (SEO), social media marketing, search engine marketing (SEM) and other direct/inbound marketing strategies (email, PR, events, etc.)

Experience

CEO and Founder

Biquitous
– Present (3 years)San Francisco Bay Area

Biquitous is an Internet marketing firm serving clients with revenues between $1 - $20 million.

As the CEO of Biquitous, I lead a global, cross-functional team that repeatedly delivers innovative and cohesive top-down Internet marketing campaigns producing 6 and 7-figure revenue increases.

These campaigns are specifically designed to deliver on a client’s top business objectives, while yielding consistent deliverables across multiple initiatives and timelines.

==> Key Results:

• Consistently execute unique, congruent, full-scale website and Internet marketing initiatives yielding top and bottom line revenue gains between 25% – 250+%

• Average client traffic levels increase over 265% within 3 months with corresponding increases in levels of leads, user-acquisition and sales

• Continuously generate a strong pipeline of clients through multiple inbound marketing initiatives including: content, email, SEO, social media, video/webinars, partnerships, etc.

Director of Marketing

KlinEra Global Services
(3 months)San Jose

As the Director of Marketing at KlinEra Global Services, I created and implementing the entire marketing function.

This included: branding and messaging; overhauling the entire online presence, collateral, sales materials and processes; cross-functional training and development of internal staff; and lead generation through multiple channels.

==> Key Results:

• Revamped the company’s website, marketing collateral and acquisition funnel
• Created systems and protocols for increasing the lead generation pipeline utilizing a unique blend of offline, online and other touch points
• Directly responsible for securing new leads and customers representing $1-2 MM+ contracts

Director of Marketing

UpMo
(less than a year)San Francisco Bay Area

As the Director of Marketing at UpMo, I created and led the entire marketing team, and function, from the ground up.

This included: hiring and training; cross-functional team development and management; branding, messaging, PR agency, events, product marketing and Internet marketing; as well as user acquisition through multiple channels.

==> Key Results:

• Drove 5-figure monthly marketing budget exceeding internal company targets and projections

• Spearheaded initial revamp of online, social media and content strategy

• Successfully acquired preliminary users and pilot enterprise customers through multiple online channels, events and PR

CEO and Founder

System 5 Marketing
(2 years)San Francisco Bay Area

System 5 Marketing was an Internet marketing startup focused on the health and fitness industry, that later was rebranded as Biquitous.

==> Key Results:

• Negotiated exclusive joint ventures with the largest personal training certification bodies in the world, translating into key partnerships and direct revenue
• Successfully generated 5-figures in pilot launch utilizing proprietary strategy of email and content marketing, as well as SEO and other strategies
• Led the team that created entire marketing platform, website, sales system and online presence

CEO and Founder

PeakStocks.com
(2 years)

PeakStocks.com was an Internet finance site dedicated to small and micro-cap stocks, research and investing.

==> Key Results:

• Produced an increase in traffic from zero to over 10,000 unique visitors per month within six months, without a marketing budget
• Created vast network of joint venture and syndication partners including: TheStreet.com, StockPickr.com, Seeking Alpha, and other websites, blogs and news outlets
• As a result, consistently generated top 10 organic search results for competitive terms in investment niche directly from content-based SEO and Internet marketing wins
• Led the team that created entire website and recommendation engine from scratch

CEO and Founder

StartTraining.com
(1 year)

Start Training was an online startup that matched personal trainers/clients using a proprietary screening process.

==> Key Results:

• Led the team that created entire customized website, database system and recommendation engine
• Profitable from day one through various SEM campaigns, the company and all assets were sold in December 2007

CEO and Founder

Chris Fernandez Personal Training
(10 years)San Francisco Bay Area

Chris Fernandez Personal Training was a personal training consultancy grown strictly through the Internet eventually morphing into a full-fledged consulting business outsourcing clients to other trainers.

Within 5 years, it became one of the most in-demand and successful personal training agencies offering services to clients ranging from professional athletes (like Troy Tulowitzki of the Colorado Rockies) to Execs and CEO's, eventually charging upwards of $5,000 per client, per month for services.

CEO and Founder

AthleticNutrition.com
(7 years)

Athletic Nutrition was an online B2C company specializing in selling sports nutrition products over the Internet to a worldwide customer base.

==> Key Results:

• Sales increased to over $200,000 run rate within 18 months
• Oversaw organic and paid advertising campaigns that were immediately cash flow positive
• Was offered a buyout in late 1999 and again in 2000 by two different nutrition companies
• Sold the company and all assets in early 2005

Publications

The SEO Breakdown: Bank Information Center Site Audit(Link)

Search Engine Land
April 2012

As part of an ongoing series, I review and audit one organization's Internet and social presence, as well as their SEO profile, for ways they can immediately improve. In this edition, I review the non-profit, Bank Information Center (BIC).

Education

Skills

  • Marketing Strategy
  • Online Marketing
  • SEO
  • Social Media Marketing
  • website strategy
  • Content Marketing
  • SEM
  • Inbound Marketing
  • Online Campaign...
  • E-commerce
  • Digital Marketing
  • Internet Marketing
  • Digital Strategy
  • Website Development
  • Display Advertising
  • Business Strategy
  • Internet Services
  • Email Marketing
  • Web Marketing
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