Chris Deary

Editorial Director at Global Cool Foundation

Location: London, United Kingdom
Industry: Online Media

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Chris Deary's Overview

Current

Editorial Director at Global Cool Foundation
Web Editor at Global Cool Foundation

Past

Community & Social Media Manager at Gurgle.com
Founder & Editor at Manny Road
Community Editor at Hearst Digital

Community Producer (The Sun) at News International
Freelance Journalist at Various Publications
Staff Writer at Profile Sports Media (now Programme Master)

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Education

University of Westminster
The University of Manchester

Recommendations

3 people have recommended Chris

Connections

256 connections

Websites

Digital media professional with expertise in managing websites, content marketing and social media. I have seven years' experience working in media and publishing for the likes of News International, National Magazines and most recently Global Cool, a green comms organisation where I am responsible for all digital and editorial activity.

Specialties

Defining online strategy, project managing web launches and relaunches, including people, budgets and schedules. Managing websites and driving traffic to them; creating and promoting content. Engaging with audiences on behalf of brands and organisations via a range of digital channels. Nurturing user generated content, managing social media campaigns, online communities, moderation, customer service and crisis management. Using analytics to measure performance and ensure KPIs are met.

Editorial Director

Global Cool Foundation

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

July 2011 – Present (7 months) London, United Kingdom

Heading up all Global Cool's editorial activity, including our own consumer-facing digital channels and B2B content about green behaviour / sustainability for clients.

Web Editor

Global Cool Foundation

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

February 2010 – Present (2 years)

Responsible for all online activity, including web strategy, relaunch and management of two websites, content creation, social media campaigns, email newsletters and other online marketing. I manage a team of writers as well as a third party digital agency and I am responsible for allocation of budget and other resources across all our online channels.

Community & Social Media Manager

Gurgle.com

Privately Held; 11-50 employees; Publishing industry

June 2009 – February 2010 (9 months)

Responsible for social media strategy and managing and editing community and UGC areas of the site, including planning/launching new community tools.

Founder & Editor

Manny Road

July 2008 – December 2009 (1 year 6 months)

Built, designed and launched the web's first Bolton Wanderers blog and ran all aspects of the site, including writing, promoting and developing editorial and commercial partnerships before selling it in December 2009.

Community Editor

Hearst Digital

Privately Held; 51-200 employees; Online Media industry

May 2008 – June 2009 (1 year 2 months)

Worked across four women’s lifestyle websites - Cosmopolitan.co.uk, Handbag.com, Allaboutyou.com and Getlippy.com - managing user generated content and developing initiatives to increase traffic to the community areas of our sites.

Community Producer (The Sun)

News International

Public Company; 1001-5000 employees; NWS; Newspapers industry

June 2007 – May 2008 (1 year)

Helped manage user generated content, primarily for The Sun Online's MY Sun community but also for the News of the World and London Paper. Also launched applications for Facebook and MY Space.

Freelance Journalist

Various Publications

January 2003 – July 2007 (4 years 7 months)

Wrote articles on a variety of subjects for The Guardian, The Bolton News, Manchester Evening News, South London Press, Uefa.com, Euro2004.com, When Saturday Comes and Nox Magazine.

Staff Writer

Profile Sports Media (now Programme Master)

2004 – 2006 (2 years)

Wrote news and feature articles for contract sports publications, including magazines, books, event programmes and newspaper supplements. Our clients included Chelsea FC, the Football League, Welsh Rugby Union, Sunday Mirror and Mail on Sunday.