Chris Clarke

Current

Board Member, Producer at Tennessee Women's Theater Project
Freelance Writer (Self-employed)

Past

Marketing-Communications at Bed & Breakfast Inns ONLINE
Senior Website Editor, Songs.com at Gaylord Entertainment
Marketing at Someday Baby, Inc./A Child's Gift of Lullabyes

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Education

The Johns Hopkins University

Recommended

1 person has recommended Chris

Connections

163 connections

Industry

Writing and Editing

Websites

Chris Clarke’s Summary

A veteran writer with broad experience in Web content, e-commerce, book publishing, consumer and business-to-business sales, marketing, public relations and advertising.

Chris Clarke’s Specialties:

Web content, email and direct mail copywriting, catalogs, sales letters, annual reports and marketing campaigns.

Chris Clarke’s Experience

Board Member, Producer

Tennessee Women's Theater Project

(Non-Profit; 1-10 employees; Performing Arts industry)

2002 — Present (7 years )

The mission of Tennessee Women's Theater Project to advocate for women both inside the world of professional theater, and in the greater community, is expressed in our motto, “giving voice to women through theater arts.”
Freelance Writer

Self-employed

(Self-Employed; Myself Only; Writing and Editing industry)

January 1989 — Present (20 years 11 months)

* I write and edit web site content, e-mail marketing and publicity campaigns, and e-newsletters
* My clients include book, periodical and software publishers, web businesses, record labels, PR and advertising agencies, and arts organizations
* My specialty is clear, concise and powerful web communications for businesses, across a broad range of industries and disciplines
* I consult with businesses on design and execution of web sites and e-mail communications, with an emphasis on architecture, usability and clarity
Marketing-Communications

Bed & Breakfast Inns ONLINE

(Privately Held; 1-10 employees; Hospitality industry)

January 2001 — April 2006 (5 years 4 months)

* planning and execution of editorial content, public relations, marketing and promotional campaigns for a web site representing 5,000+ bed & breakfast inns, consistently attracting more than 1.2 million unique visitors a month
* designed, wrote and published the monthly Inngoers e-newsletter, reaching 21,000 plus B & B fans
* designed, wrote and published the monthly Innkeepers e-newsletter, a house organ for more than 5,000 innkeeper clients, and other B&B professionals
* researched and chose the company’s email newsletter provider
* devised and executed contests and promotions
Senior Website Editor, Songs.com

Gaylord Entertainment

(Public Company; 5001-10,000 employees; GET; Hospitality industry)

January 2000 — October 2000 (10 months)

* Supervised editorial content for an e-commerce site representing 500 independent recording artists
* Devised and ran contests and promotions; executed marketing and merchandising strategies that expanded newsletter subscription base by 30% in 20 weeks
* Wrote bi-weekly newsletter plus online features and PR materials, supervised site update schedule, interviewed artists, managed webcasts
* Managed editorial calendar, HTML design, e-mail lists and promotion schedule
Marketing

Someday Baby, Inc./A Child's Gift of Lullabyes

(Music industry)

1991 — 1999 (8 years )

I managed major accounts, and staffed and supervised a phone sales force for this Grammy-winning children's music label. I helped lead the company online, launching its first web site in 1995. My responsibilities expanded to media relations, copywriting, online direct sales and more.