Chris Clarke

Chris Clarke

Freelance copywriter and Internet consultant

Greater Nashville Area

Current
  • Board Member, Producer at Tennessee Women's Theater Project
  • Freelance Writer (Self-employed)
Past
  • Marketing-Communications at Bed & Breakfast Inns ONLINE
  • Senior Website Editor, Songs.com at Gaylord Entertainment
  • Marketing at Someday Baby, Inc./A Child's Gift of Lullabyes
Education
  • The Johns Hopkins University
Connections
163 connections
Industry
Writing and Editing
Websites

Chris Clarke’s Summary

A veteran writer with broad experience in Web content, e-commerce, book publishing, consumer and business-to-business sales, marketing, public relations and advertising.

Chris Clarke’s Specialties:

Web content, email and direct mail copywriting, catalogs, sales letters, annual reports and marketing campaigns.


Chris Clarke’s Experience

  • Board Member, Producer

    Tennessee Women's Theater Project

    (Non-Profit; 1-10 employees; Performing Arts industry)

    2002Present (7 years )

    The mission of Tennessee Women's Theater Project to advocate for women both inside the world of professional theater, and in the greater community, is expressed in our motto, “giving voice to women through theater arts.”

  • Freelance Writer

    Self-employed

    (Self-Employed; Myself Only; Writing and Editing industry)

    January 1989Present (20 years 11 months)

    * I write and edit web site content, e-mail marketing and publicity campaigns, and e-newsletters
    * My clients include book, periodical and software publishers, web businesses, record labels, PR and advertising agencies, and arts organizations
    * My specialty is clear, concise and powerful web communications for businesses, across a broad range of industries and disciplines
    * I consult with businesses on design and execution of web sites and e-mail communications, with an emphasis on architecture, usability and clarity

  • Marketing-Communications

    Bed & Breakfast Inns ONLINE

    (Privately Held; 1-10 employees; Hospitality industry)

    January 2001April 2006 (5 years 4 months)

    * planning and execution of editorial content, public relations, marketing and promotional campaigns for a web site representing 5,000+ bed & breakfast inns, consistently attracting more than 1.2 million unique visitors a month
    * designed, wrote and published the monthly Inngoers e-newsletter, reaching 21,000 plus B & B fans
    * designed, wrote and published the monthly Innkeepers e-newsletter, a house organ for more than 5,000 innkeeper clients, and other B&B professionals
    * researched and chose the company’s email newsletter provider
    * devised and executed contests and promotions

  • Senior Website Editor, Songs.com

    Gaylord Entertainment

    (Public Company; 5001-10,000 employees; GET; Hospitality industry)

    January 2000October 2000 (10 months)

    * Supervised editorial content for an e-commerce site representing 500 independent recording artists
    * Devised and ran contests and promotions; executed marketing and merchandising strategies that expanded newsletter subscription base by 30% in 20 weeks
    * Wrote bi-weekly newsletter plus online features and PR materials, supervised site update schedule, interviewed artists, managed webcasts
    * Managed editorial calendar, HTML design, e-mail lists and promotion schedule

  • Marketing

    Someday Baby, Inc./A Child's Gift of Lullabyes

    (Music industry)

    19911999 (8 years )

    I managed major accounts, and staffed and supervised a phone sales force for this Grammy-winning children's music label. I helped lead the company online, launching its first web site in 1995. My responsibilities expanded to media relations, copywriting, online direct sales and more.


Chris Clarke’s Education

  • The Johns Hopkins University

    19691972

    Activities and Societies:
    WJHU student radio station

Additional Information

Chris Clarke’s Websites:

Chris Clarke’s Groups:

Pho list, Nashville Cultural Execs Network, Center for Nonprofit Management, Democratic Party

  •    LinkEds & writers
  •    Digital Nashville
  •    The Johns Hopkins University
  •    Informed Ideas For Writers
  •    B2B Marcom
  •    Half Marathon Runners
  •    TeamNashville
  •    United States Institute for Theatre Technology
  •    Technology Nashville
  •    Running Lovers
  •    Nashville Geek Breakfast
  •    CoolPeopleCare
  •    American Theatre
  •    Big Brothers Big Sisters of Middle Tennessee
  •    Sitemason
  •    Her Nashville
  •    Pho : Soup and Music

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