Chris Clapham

Current

Marketing Manager at Propellernet

Past

Marketing Manager at Scientific Computers Ltd (and SCL Analytics)
Marketing Assistant at 3M UK plc

Education

The Institute of Direct Marketing
The Nottingham Trent University

Recommended

5 people have recommended Chris

Connections

122 connections

Industry

Marketing and Advertising

Websites

Chris Clapham’s Summary

I've been studying and actively involved in marketing since 2002 with a strong focus on digital/online marketing. I'm currently looking after all the Marketing activity at Propellernet, an online marketing agency based in Brighton.

Chris Clapham’s Specialties:

Building brand awareness, lead generation, event management, public relations, managing websites, SEM, PPC, SEO, email marketing, Web Analytics, Social Media, Online PR.

Chris Clapham’s Experience

Marketing Manager

Propellernet

(Privately Held; Online Media industry)

January 2009 — Present (7 months)

Propellernet (www.propellernet.co.uk) is a new breed of online marketing agency, established in 2003 and based in Brighton, England. Some of the clients we work with include: Amnesty International, Berkeley Homes, Crystal Ski and Lakes, Jetsave, Mark Warner, Sovereign Holidays, TUI Ski & Lakes and Thetrainline.com.

Our whole purpose for being here is to help major brands engage with their customers on the journey from awareness to advocacy, through an integrated digital marketing approach.

We have developed our own set of online media planning tools designed to focus our efforts. Our strategic planning approach ensures that we are spending our time in all the right places to achieve our clients' goals, as well as having a positive impact on their bottom line.
Marketing Manager

Scientific Computers Ltd (and SCL Analytics)

(Computer Software industry)

August 2006 — January 2009 (2 years 6 months)

Managed all the marketing efforts and marketing budgets for SCL and SCL Analytics, helping to ramp up lead generation and brand awareness signficantly.

During my time at SCL I ran regular email campaigns, created and distributed our quarterly email newsletter, managed our PR process and looked after our websites.

I planned and managed the launch of our brand extension - SCL Analytics and also project managed and was heavily involved in the creation of a new website - www.sclanalytics.com.

I also regularly planned and organised events including seminars, workshops, tradeshows and network evenings. I launched the sucessful London Web Analytics Wednesday Networking Event, with over 250 registering for the final event I ran and attracting high caliber speakers including Jim Sterne and Eric T. Peterson.
Marketing Assistant

3M UK plc

(Public Company; MMM; Construction industry)

July 2004 — September 2005 (1 year 3 months)

Marketing Placement Student for a 3M division called Traffic Safety Systems.

During my placement I organised many customer seminars, projected managed the regular creation of our nationwide customer magazine, managed the website, created an internal sales portal, ran our customer loyalty program and helped implement and manage a new customer discount structure.

Chris Clapham’s Education

The Institute of Direct Marketing

Passed with Credit , Certificate in Digital Marketing , 2007 — 2007

Module 1. The digital marketing landscape
Module 2. Search marketing
Module 3. Email marketing
Module 4. Display advertising
Module 5. Affiliate marketing
Module 6. Online PR
Module 7. Emerging digital media
Module 8. Understanding the digital customer
Module 9. Planning and integrating digital campaigns
Module 10. Data management and database applications
Module 11. Principles of website design: customer experience and usability
Module 12. Planning and managing website development
Module 13. Producing great digital creative
Module 14. Regulation, permission and codes of practice
Module 15. Optimising your digital marketing
The Nottingham Trent University

2:1 BA (Hons) , Business Studies and Marketing , 2002 — 2006