LinkedInChris Brablc
Chris Brablc

Chris Brablc

Director of Marketing at SmashFly Technologies

Location
Boston, Massachusetts
Industry
Marketing and Advertising
Current
  1. SmashFly Technologies,
  2. The Candidate Experience Awards
Previous
  1. SmashFly Technologies,
  2. FantasyBaseballHotStove,
  3. CareerNumbers
Education
  1. Boston College
Recommendations4 people have recommended Chris
Websites
500+connections

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500+connections
SmashFly Technologies

SmashFly Technologies

Director of Marketing

– Present

View full profile

Background

Summary

I have expertise in the areas of Internet Marketing, Social Media and Content Marketing Campaigns. I excel at cultivating relationships and enhancing online brands through social media, SEO and content creation (blog, website, white paper, etc.) I am passionate about the recruiting space and love to talk to organizations looking to bring marketing expertise into their recruitment strategies and programs.

Specialties: Blogging; Marketing; Social Media; Inbound Marketing; Marketing Messaging; Twitter; SEO; Content Creation

Experience

Director of Marketing

SmashFly Technologies
– Present (1 year 2 months)Stow, MA

I provide leadership for Smashfly's marketing efforts - developing and executing comprehensive marketing strategies, assisting in value proposition and messaging creation, developing branding campaigns through social media, content creation, thought leadership and SEO, managing relationships with marketing & design partners and conducting PR and analyst outreach.

Through SmashFly's Twitter profile (@smashfly) and Recruitment Marketing Technology blog, I share industry knowledge, client case studies and other thought leadership content to help recruiting organizations utilize technology better to make the most out of their recruiting budgets.

A little bit about SmashFly. Today's top-performing organizations know that great recruiting is about quality, not quantity. Yet, most companies are stuck in the transactional recruiting processes of days gone by, succumbing to limitations of disconnected systems and disjointed recruitment initiatives competing for budget.

SmashFly breaks through existing technology barriers, enabling companies to execute a Total Recruitment Marketing strategy that delivers new power, strategic insights and better results for talent acquisition teams. Our Recruitment Marketing Platform - the most complete on the market - brings together job distribution, recruitment CRM, multiple career sites, social media, mobile and employee referral networks into a single, unified Platform.

With our Platform, companies can unite recruiting efforts and manage them in one place across all types of hires and sources. They can strategically identify, interact and convert the right talent again and again. Most importantly, companies get the actionable, interactive analytics needed to shift strategies, allocate budget and make the right strategic recruitment marketing decisions - and hires - real-time, based on accurate data.

Learn more about SmashFly at www.smashfly.com.

Council Member

The Candidate Experience Awards
– Present (1 year 9 months)

I'm on the Candidate Experience Awards Council, helping to create content and increase awareness as part of the Branding and Awareness team.

Marketing Manager - Social & Online Programs

SmashFly Technologies
(2 years 3 months)Greater Boston Area

I provide leadership for Smashfly's internet marketing efforts - developing and executing comprehensive marketing strategies and branding campaigns through social media, content creation, thought leadship, SEO and PR outreach.

Through SmashFly's Twitter profile (@smashfly) and Recruitment Marketing Technology blog, I share industry knowledge, client case studies and other thought leadership content to help recruiting organizations utilize technology better to make the most out of their recruiting budgets.

Marketing Specialist

SmashFly Technologies
(1 year 4 months)Greater Boston Area

I managed SmashFly's Twitter and content creation strategy with focus on website copy and blogging.

Associate Writer and Web Manager

FantasyBaseballHotStove
(4 months)

I write and manage the SEO for this great Fantasy Baseball blog.

Marketing Advisory

CareerNumbers
(2 months)

Developed messaging and helped drive marketing partner campaigns as well as build partner directory.

Professional Development Program

Lincoln Financial Group
(2 years 1 month)

The Professional Development Program (PDP) is a rotational program designed to develop talent and insight over three years across three roles in multiple business units (and locations) across Lincoln Financial. I have included the two business rotations I had below:

Life Product Account Associate - Relationship Management

• Developed content and meeting takeaways for Ready to Sell workgroup every week which helped ensure on-time product launches and product availability at launch in strategic partner firms.
• Assisted in the organization and delivery of product filing materials to strategic partner firms for every product launch (required before product could be sold in these firms).
• Assisted account managers and sales management with various strategic partner requests
• Managed $5000 budget and scheduled recruiting events as Boston College recruiting Team Leader which resulted in the selection of 5 candidates for 2nd round interviews.

Marketing Associate - Value Add & Investments

• Project Managed 8 marketing campaigns from development to implementation.
• Managed the prioritization and filing of marketing materials with strategic partner firms each month and was responsible for tracking firm approvals and policies for marketing materials and its communication to the sales force.
• Interacted with Internal and External Wholesalers to provide Marketing support regarding available literature, CE Courses, mailings and other ad hoc requests.
• Researched competitive environment, met with valuable resources, analyzed internal data and provided overall recommendations to the Head of Delaware Investments Sales on the implementation of a Hybrid wholesaling team.

New England Revolution Sales Intern

Kraft Sports Group
(5 months)

Generated ticket sales through mascot appearances at youth soccer league events.

Created awareness for Revolution playoff games by visiting local media stations and community events.

Created prospect lists through game day promotion for future ticket leads.

Helped coordinate pre-game activities and in-game promotions for all Patriots and Revolution games.

Fan Features Coordinator

Bank of America Championship
(6 months)

Coordinated and set up Honorary schedule for tournament week including contacting each participant the day before. The event was cancelled due to rain and I had to deliver the bad news to participants

Raised over $40000 in the two silent auctions

Generated buzz and distributed free tickets to potential tournament goers at BJ’s Wholesale club

Volunteer Experience & Causes

Assistant Basketball Coach

Saugus High School
– Present (1 year)Education

I am an assistant coach for the Varsity Girls Basketball Game at Saugus High School. I participated in games and practices to help with individual player skill development, competitor scouting and game-planning.

Opportunities Chris is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Chris cares about:

  • Children
  • Education
  • Health
  • Science and Technology
  • Social Services

Organizations Chris supports:

Honors & Awards

Top 25 Online Influencers in Recruiting - 2012

HRExaminer

I was honored to be named to the Top 25 Online Influencers in Recruiting.

http://www.hrexaminer.com/lists-online-influence-recruiting-2012-v5/10-chris-brabic/

2013 Creative Online Marketing Award (Supplier)

OnRec

SmashFly Technologies was awarded the Online Marketing Award due to efforts by our Marketing Department including our work on the blog, via social medium and other online content.

HR WINS HR Companies to Watch

HR WINS - George LaRocque

http://www.larocqueinc.com/2012/10/15/2012-hrwins-hr-companies-to-watch-vendor-report-smashfly/

SmashFly was recognized as a HR Company to Watch in 2013 by industry analyst George LaRocque.

Skills

  • Website Copy
  • Content Creation
  • Marketing Communications
  • Social Media
  • Social Networking
  • Online Marketing
  • Blogging
  • Social Media Marketing
  • Marketing Strategy
  • SEO
  • Management
  • Content Strategy
  • Leadership
  • Marketing Copy
  • Strategy
  • Marketing
  • Recruiting
  • CRM
  • Recruitment Marketing
  • Recruitment Marketing...
  • Recruitment Analytics
  • Messaging
  • Web Content
  • Public Relations
  • mobile recruiting
  • B2B Marketing Strategy
  • B2B Marketing
  • White Papers
  • Sales Support Tools
  • Social Recruiting
  • Talent Acquisition
  • Talent Networks
  • Career Site Development
  • Sales
  • Enterprise Software
  • Lead Generation
  • Candidate Experience
  • Analytics
  • See 23+  See less

Education

Boston College

BA, Marketing

Activities and Societies: Participated in the 2006 Undergraduate TechTrek West during spring break, Ran promotions and was a broadcaster for WZBC Sports Radio, Co-Hosted a weekly sports radio talk show on WVBC, Raised over $600 for the Appalachia Volunteers while participating in three service trips during spring break.

Organizations

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