Founder, Web Traffic Advisors LLC and Past Chairman, SEMPO.org
- Clifton Park, New York (Albany, New York Area)
- Marketing and Advertising
Chris Boggs's Overview
- Founder at Web Traffic Advisors
- Member of the Board of Directors at SEMPO, Inc.
- Expert Columnist at Search Engine Watch
- University of Phoenix
- St. Albans School
Chris Boggs' Summary
Digital marketing specialist with 14 years of experience of driving ROI with organic search engine optimization (SEO), paid search advertising (PPC) campaign creation and management, social media consulting, and use of Web analytics to improve integration between online marketing and branding performance.
Recently founded my own company, Web Traffic Advisors, LLC, to coach individuals and teams and provide consulting related to SEO and digital marketing integration. See more at webtrafficadvisors.com
"SEO Rockstars," podcast co-host at WebmasterRadio.fm and iHeartRadio. Long-time part-time blogger at Various including Search Engine Watch, State of Digital, and others. Regular speaker at industry conferences including Search Engine Strategies (Now ClickZ Live), Pubcon and i-com.org (serving on Board since 2012). Search Engine Marketing Professionals Organization (SEMPO, Inc). Board member since 2006 serving as President 2010-2012 and Chair 2012-2014. Judge, U.S. Search Awards 2013 and 2014.
Specialties: coaching, digital marketing integration, search engine optimization, paid media, social media, web analytics, ethical seo, training
Chris Boggs' Experience
Web Traffic Advisors
August 2014 – Present (3 months) Wilton, NY
Helping clients to capitalize on their understanding of their best customers, to integrate their digital communications across content and social media, and to train organization and agency teams to support ongoing Brand, Digital Marketing and Public Relations functions.
I work with businesses and agencies, helping to increase implementation rates and campaign success.
Member of the Board of Directors
Nonprofit; 11-50 employees; Marketing and Advertising industry
March 2006 – Present (8 years 8 months)
Former President (2010-2012) and Chair (2012-2014) SEMPO is a non-profit organization serving search marketing professionals and associated vendors/partners.
Chief Operating and Marketing Officer
Privately Held; 51-200 employees; Internet industry
February 2013 – October 2014 (1 year 9 months) Clifton Park, NY
Operational leadership, relationship development and strategic product oversight for 100 person digital marketing organization in Upstate New York.
Director, Search and Media Thought Leadership
Public Company; 1001-5000 employees; Marketing and Advertising industry
January 2011 – January 2013 (2 years 1 month)
Tasked with unifying cross channel efforts in the digital/search space and working with other channel-specific and analytics directors to boost internal acumen and provide increased value for our clients.
Director, Search Engine Optimization
Public Company; 1001-5000 employees; Marketing and Advertising industry
August 2008 – December 2010 (2 years 5 months)
SEO Strategic and Tactical direction.
Manager, Search Engine Optimization
Privately Held; 201-500 employees; Information Technology and Services industry
August 2007 – January 2009 (1 year 6 months)
Brulant was acquired by Rosetta. www.rosetta.com
Public Company; 1001-5000 employees; pub; Marketing and Advertising industry
May 2006 – August 2007 (1 year 4 months)
Search Strategist focused on Search Engine Optimization (SEO) and Paid Search marketing. Work with teams across the organization to unify strategies and monitor trends in the Search space. Drive further integration of Organic and Paid Search (including Paid Inclusion and Feeds) and evangelize AA|RF capabilities in all areas.
Manage client SEO projects, while maintaining public visibility through writing and speaking opportunities. Edit and produce weekly newsletter Search Marketing Trends.
Director of Online Marketing
July 2004 – April 2006 (1 year 10 months)
Consults with clients of the G3 Group regarding search engine marketing. Performs “hands-on” SEO from keyword research to content development and linking strategizing. Oversees paid search advertising campaign creation and management, and is a certified Google AdWords Professional and Yahoo Search Marketing Ambassador. Invited to participate in MSN AdCenter Pilot.
Chris Boggs' Projects
Team Members: Chris Boggs, Andreas Cohen, Karina Besprosvan, Aaron Fetters, Alison Fennah, Andy Fisher, Arlene Ang, Arvind Sethumadhavan, Bruce Hoang, Caroline Brasseur, Caroline Worboys F IDM, Chris Copeland, Dan Calladine, David Smith, Haruko Minagawa, Hugo Hanselmann, Ivor Millman, Jane Clarke, Janice Chan, Jaydeep Chaudhuri, Jens Mathiasson, Joni Ngai, Kristina Sruoginis, Kristyn Clement, Leo Scullin, Marco Koeder, Marshall Manson, Matthew Wright, Michael Kaushansky, Michael Stoeckel, Michele Madansky, Scott McDonald, Shashank Tripathi, Steve Simpson, Taide Guajardo, Terry Cohen, Vassilis Bakopoulos, Youping Yu
- August 2014 to May 2015
I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.
I-COM facilitates events that are created in consensus by the Data elite for their peers via various Boards and Juries. The I-COM Global Board is comprised of industry leaders, appointed by our Global Patronage associations.
The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the who's who from Digital Marketing gather from around the world to Learn, Network, Trade and Lead. It's a unique opportunity to holistically address topics across countries, sciences and stakeholder groups.
Supported by our Patronage Associations, the 6th edition of the I-COM Global Summit 'Smart Data: The Value Driven Approach' will be held on April 27-30th, 2015.
Chris Boggs' Languages
Chris Boggs' Skills & Expertise
- Social Media
- Link Building
- Web Marketing
- Organic Search
- Web Analytics
- Conversion Optimization
- Google Analytics
- Keyword Research
- Google Adwords
- Digital Marketing
- Online Advertising
- SEO copywriting
- Online Marketing
- Social Media Marketing
- Content Development
- Landing Page Optimization
- Digital Strategy
- Search Advertising
- Local Search
- Content Strategy
- Website Development
- Lead Generation
- Mobile Marketing
- Digital Media
- Internet Strategy
- Interactive Marketing
- Social Marketing
- Google Webmaster Tools
- Online Reputation Management
- Content Marketing
- B2B Marketing
- Affiliate Marketing
- MSN AdCenter
- Email Marketing
- Team Leadership
Chris Boggs' Education
2001 – 2004
Empasis on e-Marketing and Search Engine Marketing.
St. Albans School
1983 – 1987
Chris Boggs' Additional Information
@boggles on Twitter, soccer, tennis, golf, fantasy sports, forums and blogs.
- Groups and Associations:
SEMPO, Member of Board of Directors 2006-2012 (President 2010-2012). IM-NY, Member since 2007. Chairman, 20th Reunion Giving Campaign for St. Alban's School 2007. LinkedSEO, Link-USMC
Contact Chris for:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch