Chris Boggs

Chris Boggs

Founder, Web Traffic Advisors LLC and Past Chairman,

Clifton Park, New York (Albany, New York Area)
Marketing and Advertising

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Chris Boggs's Overview

  • Founder at Web Traffic Advisors
  • Member of the Board of Directors at SEMPO, Inc.
  • Expert Columnist at Search Engine Watch
  • Chief Operating and Marketing Officer at Internet Marketing Ninjas
  • Advisory Board at Search Engine Strategies
  • Director, Search and Media Thought Leadership at Rosetta
  • Director, Search Engine Optimization at Rosetta
  • Manager, Search Engine Optimization at Brulant, Inc.
  • Search Strategist at Avenue A | Razorfish
  • Director of Online Marketing at
  • Consultant at Various

500+ connections


Chris Boggs' Summary

Digital marketing specialist with 14 years of experience of driving ROI with organic search engine optimization (SEO), paid search advertising (PPC) campaign creation and management, social media consulting, and use of Web analytics to improve integration between online marketing and branding performance.

Recently founded my own company, Web Traffic Advisors, LLC, to coach individuals and teams and provide consulting related to SEO and digital marketing integration. See more at

"SEO Rockstars," podcast co-host at and iHeartRadio. Long-time part-time blogger at Various including Search Engine Watch, State of Digital, and others. Regular speaker at industry conferences including Search Engine Strategies (Now ClickZ Live), Pubcon and (serving on Board since 2012). Search Engine Marketing Professionals Organization (SEMPO, Inc). Board member since 2006 serving as President 2010-2012 and Chair 2012-2014. Judge, U.S. Search Awards 2013 and 2014.

Specialties: coaching, digital marketing integration, search engine optimization, paid media, social media, web analytics, ethical seo, training

Chris Boggs' Experience


Web Traffic Advisors

August 2014Present (3 months) Wilton, NY

Helping clients to capitalize on their understanding of their best customers, to integrate their digital communications across content and social media, and to train organization and agency teams to support ongoing Brand, Digital Marketing and Public Relations functions.

I work with businesses and​ agencies, helping to increase implementation rates and campaign success.

Member of the Board of Directors


Nonprofit; 11-50 employees; Marketing and Advertising industry

March 2006Present (8 years 8 months)

Former President (2010-2012) and Chair (2012-2014) SEMPO is a non-profit organization serving search marketing professionals and associated vendors/partners.

Expert Columnist

Search Engine Watch

2006Present (8 years)

Columnist focusing on search marketing and measurement, across Financial Services, Retail, Healthcare (Pharma) and B2B topics.

Chief Operating and Marketing Officer

Internet Marketing Ninjas

Privately Held; 51-200 employees; Internet industry

February 2013October 2014 (1 year 9 months) Clifton Park, NY

Operational leadership, relationship development and strategic product oversight for 100 person digital marketing organization in Upstate New York.

Advisory Board

Search Engine Strategies

2011February 2014 (3 years)

Worked with Board Members to help to improve the conference and create more value for attendees.

Director, Search and Media Thought Leadership


Public Company; 1001-5000 employees; Marketing and Advertising industry

January 2011January 2013 (2 years 1 month)

Tasked with unifying cross channel efforts in the digital/search space and working with other channel-specific and analytics directors to boost internal acumen and provide increased value for our clients.

Director, Search Engine Optimization


Public Company; 1001-5000 employees; Marketing and Advertising industry

August 2008December 2010 (2 years 5 months)

SEO Strategic and Tactical direction.

Manager, Search Engine Optimization

Brulant, Inc.

Privately Held; 201-500 employees; Information Technology and Services industry

August 2007January 2009 (1 year 6 months)

Brulant was acquired by Rosetta.

Search Strategist

Avenue A | Razorfish

Public Company; 1001-5000 employees; pub; Marketing and Advertising industry

May 2006August 2007 (1 year 4 months)

Search Strategist focused on Search Engine Optimization (SEO) and Paid Search marketing. Work with teams across the organization to unify strategies and monitor trends in the Search space. Drive further integration of Organic and Paid Search (including Paid Inclusion and Feeds) and evangelize AA|RF capabilities in all areas.

Manage client SEO projects, while maintaining public visibility through writing and speaking opportunities. Edit and produce weekly newsletter Search Marketing Trends.

Director of Online Marketing

July 2004April 2006 (1 year 10 months)

Consults with clients of the G3 Group regarding search engine marketing. Performs “hands-on” SEO from keyword research to content development and linking strategizing. Oversees paid search advertising campaign creation and management, and is a certified Google AdWords Professional and Yahoo Search Marketing Ambassador. Invited to participate in MSN AdCenter Pilot.



June 2002January 2006 (3 years 8 months)

Search Engine Marketing for various web developers and organizations in San Diego and elsewhere. SEO and SEM consultation; project management; liaison between organizations and SEM's or Agencies.

Chris Boggs' Projects

  • I-COM Global Board - Summit 2015

    • August 2014 to May 2015
    Team Members: Chris Boggs, Andreas Cohen, Karina Besprosvan, Aaron Fetters, Alison Fennah, Andy Fisher, Arlene Ang, Arvind Sethumadhavan, Bruce Hoang, Caroline Brasseur, Caroline Worboys F IDM, Chris Copeland, Dan Calladine, David Smith, Haruko Minagawa, Hugo Hanselmann, Ivor Millman, Jane Clarke, Janice Chan, Jaydeep Chaudhuri, Jens Mathiasson, Joni Ngai, Kristina Sruoginis, Kristyn Clement, Leo Scullin, Marco Koeder, Marshall Manson, Matthew Wright, Michael Kaushansky, Michael Stoeckel, Michele Madansky, Scott McDonald, Shashank Tripathi, Steve Simpson, Taide Guajardo, Terry Cohen, Vassilis Bakopoulos, Youping Yu

    I-COM is a Global trade body exploring the creation of business value from Marketing Data & Measurement. Backed by 100 associations in 40 countries representing marketers, agencies and media owners, I-COM organises forums that showcase meaningful innovation and work toward consensus on best practices.

    I-COM facilitates events that are created in consensus by the Data elite for their peers via various Boards and Juries. The I-COM Global Board is comprised of industry leaders, appointed by our Global Patronage associations.

    The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the who's who from Digital Marketing gather from around the world to Learn, Network, Trade and Lead. It's a unique opportunity to holistically address topics across countries, sciences and stakeholder groups.

    Supported by our Patronage Associations, the 6th edition of the I-COM Global Summit 'Smart Data: The Value Driven Approach' will be held on April 27-30th, 2015.

Chris Boggs' Languages

  • French

  • Some Dutch

Chris Boggs' Skills & Expertise

  1. SEO
  2. Analytics
  3. Social Media
  4. SEM
  5. Link Building
  6. Web Marketing
  7. PPC
  8. Organic Search
  9. Web Analytics
  10. Conversion Optimization
  11. Google Analytics
  12. Keyword Research
  13. Google Adwords
  14. Digital Marketing
  15. Online Advertising
  16. Blogging
  17. E-commerce
  18. SEO copywriting
  19. WordPress
  20. Online Marketing
  21. Social Media Marketing
  22. Content Development
  23. Landing Page Optimization
  24. Digital Strategy
  25. Search Advertising
  26. Local Search
  27. Marketing
  28. Content Strategy
  29. Website Development
  30. Lead Generation
  31. Mobile Marketing
  32. B2B
  33. Digital Media
  34. SMO
  35. Strategy
  36. Internet Strategy
  37. Interactive Marketing
  38. Social Marketing
  39. Google Webmaster Tools
  40. Search
  41. Online Reputation Management
  42. Facebook
  43. Content Marketing
  44. B2B Marketing
  45. Omniture
  46. Affiliate Marketing
  47. MSN AdCenter
  48. Email Marketing
  49. Team Leadership

View All (49) Skills View Fewer Skills

Chris Boggs' Education

University of Phoenix

BS, Marketing


Empasis on e-Marketing and Search Engine Marketing.

St. Albans School


Contact Chris for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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