Chief Marketing Officer at ARES Project Management, LLC
- Greater Philadelphia Area
- Computer Software
Chris Bell's Overview
- Chief Marketing Officer at ARES Corporation
Chris Bell's Summary
Engaging, enthusiastic and results-driven software executive (CMO) specializing in marketing and product management. Demonstrated cross-functional leadership with sales, development, professional services, support and executive management to drive results through clear go-to-market strategies and execution excellence. Key strengths in change management, competitive positioning, messaging, mergers & acquisitions, Pragmatic Marketing implementation, new product introduction, and building world-class teams.
Previously, Chris served as the VP of Product Strategy & Management at Deltek (an ERP solutions provider for project-driven businesses) and was the youngest member of the senior management team. Chris has been a rising star put on the fast-track at organizations such as Deltek, Oracle Primavera, Iron Mountain and URS Corporation due to his innovative ideas, passion for technology and tenacity for results.
Throughout his 18-year career in enterprise software, Chris turbo-boosted his career by collaborating with industry juggernauts such as Geoffrey Moore, Marty Cagan, Phil Meyers, Keith Ferrazzi, Don Yeager, and many others. Chris has a passion for leadership and has spoken at many conferences Risk Management Society (RIMS), Project Management Institute (PMI), Integrated Program Management Conference (IPM), National Defense Industrial Association (NDIA), Association for the Advancement of Cost Engineering (AACE) and many others. He’s also a published author of many books, articles and whitepapers including EVM for Dummies.
Chris Bell's Experience
Chief Marketing Officer
Privately Held; 501-1000 employees; Defense & Space industry
September 2013 – Present (1 year 1 month) Greater Philadelphia Area
Serve on the executive team as CMO of ARES Project Management, LLC (developer of the world's most deployed integrated cost management solution for project-driven businesses.)
Responsibilities include: Lead Go-to-Market Strategy process, new product launch, implementing product marketing function, marketing communications, public relations, sales enablement, lead generation, social media optimization, in-bound marketing, and events on a global basis.
Chief Marketing Officer & SVP
Public Company; 51-200 employees; Computer Software industry
February 2012 – August 2013 (1 year 7 months) Herndon, VA
Served on the executive team as CMO of Active Risk Group, LLC (developer of the world's most comprehensive enterprise risk management solution for project-driven businesses.) Successfully positioned the organization for exit strategy 1 year ahead of schedule (company was acquired by Sword Group in August, 2013).
30% year over year growth in revenue for a mature product, 3X growth in pipeline opportunities driven by implementation of new marketing organization, delivered high visibility in the marketplace being featured by New York Times, UK Times, Forbes, CFO Magazine and Wall Street Journal, Founded World Risk Day, implemented automated lead and campaign management system (HubSpot) and process which is fully integrated with SalesForce.com.
Vice President, Product Marketing
Public Company; 51-200 employees; Computer Software industry
June 2011 – February 2012 (9 months)
• Lead Go-To-Market strategy for leading Governance, Risk & Compliance solution
• Responsible for end-to-end marketing in the Americas
• Drive game-changing requirements into flagship solution (Active Risk Manager)
• Attain aggressive growth objectives through direct and channel sales
Vice President, Product Strategy & Management
Privately Held; 1001-5000 employees; PROJ; Computer Software industry
October 2007 – June 2011 (3 years 9 months)
• Responsible for both the product strategy and go-to-market strategy of a business unit that has consistently performed double digit year over year growth.
• Lead a team of experienced product management, product marketing and business analysis professionals.
• Accelerated value of acquisitions that delivered over 200% increase in annual license revenue.
• Innovated several new solutions anticipated to add 30% in incremental revenue to the business.
Product Marketing Manager
Public Company; 10,001+ employees; IRM; Information Technology and Services industry
March 2006 – October 2007 (1 year 8 months)
• Drive increased customer share of wallet and net new revenue through the deployment of a market-driven program focused on compliance.
• Change the culture through the implementation of a solution selling methodology to over 1,300 sales and account management professionals that are accountable for over $2 billion in annual revenue.
• Develop sales enablement tools and process that leverage market-centric messaging derived from persona research.
• Lead the Product Marketing team through the implementation of the Pragmatic Marketing framework and lend subject matter expertise in the areas of buyer personas, messaging, go-to-market strategies, and product-line performance analysis.
• Drive strategy for a multi-million dollar marketing programs budget targeted to increase average deals size and decrease sales cycle time.
Product Marketing Manager
Privately Held; 201-500 employees; Computer Software industry
January 2001 – March 2006 (5 years 3 months)
Create strategy and manage a multi-million dollar marketing budget to increase revenues and win dominant market share in specific vertical markets for a high-tech software company. Responsibilities include market management of $50+ MM business line, market analysis, quantitative analysis, product strategy, product planning, program strategy, sales readiness and channel support.
Business Development Manager
Privately Held; 1001-5000 employees; Construction industry
2000 – 2001 (1 year)
Manage a marketing and business development group responsible for all aspects of project acquisition for a regional design/build construction company and its affiliated architectural company. Responsibilities include project management of agency relationship, development of marketing strategies for defined vertical markets, oversight of the lead generation process, direct sales and customer service.
Corporate Marketing Manager
Public Company; 10,001+ employees; URS; Civil Engineering industry
1994 – 2000 (6 years)
Manage a marketing services group responsible for global account management services and development of high profile business to business proposals, presentations, promotional events/campaigns, direct mail and collateral material. Responsibilities include alliance account management, sales, project management, customer service, proposal strategy; cost estimating, staff training, document design, editing, writing, scheduling, and graphics.
Chris Bell's Skills & Expertise
- Business Strategy
- Strategic Planning
- Marketing Strategy
- Go-to-market Strategy
- Cross-functional Team Leadership
- Change Management
- Product Management
- Product Marketing
- Marketing Communications
- Acquisition Integration
- Risk Management
- Product Launch
- Project Management
- Program Management
- Sales Enablement
- International Marketing
- Sales Process
- Profit Center Management
- Department Budgeting
- Marketing Research
- Proposal Generation
- Enterprise Risk Management
- Earned Value Management
- Project Portfolio Management
- CPM Scheduling
- Solution Selling
- Strategic Partnerships
- Business Planning
- Marketing Management
- CMO management
- Executive Management
- Product Development
- Account Management
- Mergers & Acquisitions
- Enterprise Software
- Lead Generation
Chris Bell's Projects
Team Members: Chris Bell, Michelle Pujadas, Rachel Colello, Loren Padelford, Peter Robertshaw, Terry Salmon, Greg Mancusi-Ungaro
- February 2011 to Present
First ever virtual event focused on educating the world on the value of enterprise risk management. Achieved over 20 global supporters and 2,500 delegates from around the world. Now in its second year, it is covered by CNN, Wall Street Journal. New York Times, CFO Magazine, Engineering News Record and many more.
Chris Bell's Languages
English(Native or bilingual proficiency)
Chris Bell's Publications
- Wiley Publishing, Inc
This book is designed to introduce EVM concepts to any project professional who is considering the implementation of EVM for the first time. Whether you're a seasoned project manager, a project controls professional, or an executive, this book provides the basic EVM principles you need to make this journey successful.
Authors: Chris Bell
- September 5, 2012
Chris Bell's Education
PMP, Project Management
2002 – 2005
Activities and Societies: Project Management graduate certificate, PMP designation from Project Management Institute (PMI)
Tropical Marine Biology
May 1994 – December 1994
Activities and Societies: Tropical marine biology research stationed in San Salvadore Bahamas
August 1990 – December 1994
Activities and Societies: Alpha Chi Rho, Judo Team, Wrestling
Chris Bell's Additional Information
Contact Chris for:
- job inquiries
- expertise requests
- reference requests
- getting back in touch