Chris Bechtel

Current

• V.P. Sales, Marketing and Product Development at iPressroom, Inc.

Past

• Director of Marketing and Public Relations at Syncata Corporation (a ProQuest Company) - UPDATE: AS of Oct 2006: Acquired by SnapOn Tools
• Director of Marketing and Public Relations at Leon Max, Inc. and MaxStudio.com

Education

• San Francisco State University

Recommended

4 people have recommended Chris

Connections

236 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Company's Podcast

Chris Bechtel’s Summary

iPressroom provides interactive marketing and online public relations tools and services to make it easy for corporate, agency and non-profit marketers and communicators to move their traditional campaigns onto the Net.

Our clients including, CarMax, The California Endowment, The Los Angeles Opera, Target, Trend Micro, UCLA and Wholefoods Market use our integrated platform for:

Online Newsrooms (e.g.: http://pressroom.target.com)
Podcast Portals (e.g. http://behindthecurtainpodcast.com)
Microsites (e.g. (http://biggerteam.trendmicro.com)
Complete Website CMS (http://mcdonaldselznick.com)

iPressroom's integrated platform helps clients:

Boost Media Coverage
Drive Website Traffic
Get Publicity
Measure and Report
Grow Brand Awareness
Capture Leads
Reach Young Demos
Facilitate Word of Mouth (WOM) and Viral Marketing
Generate Promotional Marketing
Learn
Build Thought-leadership

Chris Bechtel’s Specialties:

New Media, Marketing, Communicatons, Public Relations, Internet Strategy, Web Content Management, Streaming Media, Webcasting, Web Application Development, Consulting, Online Newsrooms, Media Sites, Online Pressrooms, Podcasting, SEO

Chris Bechtel’s Experience

• V.P. Sales, Marketing and Product Development

  iPressroom, Inc.

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  January 2005 — Present (4 years 7 months)

  Currently oversee sales, marketing and product development.
  
  iPressroom Corp., helps organizations including, Target, Trend Micro and UCLA extend the reach and effectiveness of their marketing and PR campaigns online using the latest new media tools and services, integrated into one powerful offering.
  
  Available in pre-configured packages to meet specific client needs, iPressroom’s all-in-one digital marketing, online PR and new media platform (and specialized services) help, agency, corporate and non-profit marketing communications pros:
  
  * reach more people
  * in more places online
  * in less time
  * for less cost
  * than a typical print ad or agency retainer.

• Director of Marketing and Public Relations

  Syncata Corporation (a ProQuest Company) - UPDATE: AS of Oct 2006: Acquired by SnapOn Tools

  (Public Company; 1001-5000 employees; PQE; Information Technology and Services industry)

  June 2000 — June 2005 (5 years 1 month)

  Developed effective integrated marketing and communications programs and strategies to raise awareness, build credibility and drive new leads and new business for Automotive business consulting and systems integration firm with clients including American Honda Motor Co., Nissan Motors of America and Toyota Motor Sales, among others.

• Director of Marketing and Public Relations

  Leon Max, Inc. and MaxStudio.com

  (Privately Held; 501-1000 employees; Apparel & Fashion industry)

  May 1995 — June 2000 (5 years 2 months)

  Directed all corporate brand marketing, advertising, public relations and promotional activities to build mainstream consumer awareness and brand integrity for this global manufacturer and retailer through media buying plans, creative advertising, promotions and strategic planning.
  
  Launched eCommerce unit February 1999. Oversaw entire division. Unit profitable within 6 mos. and still operating with net profit in $$ millions.

Chris Bechtel’s Education

• San Francisco State University

  BA , Cinema and Communications , 1985 — 1990

Additional Information

Chris Bechtel’s Websites:

• My Company
• My Company's Podcast

Chris Bechtel’s Groups:

•    Business Intelligence & Analytics Group
•    Fans of Mashable
•    Social Media Today
•    Software as a Service (SaaS) Group
•    Los Angeles Venture Association
•    iPressroom Group

Chris Bechtel’s Honors:

Certificate of Appreciation for "Outstanding Contributions in Entertainment Publicity" for "Navigating the Brave New World of New Media" - Los Angeles Chapter of EPPS (the Entertainment Publicists Professional Society).

Gold Winner B-to-B: Best Non-Email Opt-in Messaging for the "On the Record... Online" Podcast Series.

Chris Bechtel’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch