Chrisanne (Dagit) Sternal

Current

Founder at UnderstandingMarketing.com
Co-Owner at Sternal Consulting

Past

Manager of Loyalty Programs at Norwegian Cruise Line
Sr. Manager Field Marketing at Starwood Hotels & Resorts
Account Manager at Starmark International

Account Executive at Inktel Direct
Account Executive / Assistant Art Director / Graphic Designer at Clarity Design

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Education

University of Miami
Cherry Hill East High School

Recommended

5 people have recommended Chrisanne

Connections

463 connections

Industry

Marketing and Advertising

Websites

Chrisanne (Dagit) Sternal’s Summary

Chrisanne is the creator of UnderstandingMarketing.com, an online resource for small business marketing information. Understanding Marketing teaches small business owners "do-it-yourself" marketing and public relations tactics. Sharing tips on how to create blogs, press releases, email, direct mail, websites, social marketing, public relations, search engine optimization, search engine marketing, pay-per-click, postcards, newsletters and more.

Chrisanne Sternal is also a marketing consultant with 10+ years experience, creating and executing marketing campaigns. She started out as a Graphic Designer but after a few years she realized that creating marketing strategies might be a better fit for her personality since she was always asking "why" are we doing this or that marketing tactic. So Chrisanne spent many years as an ad agency Account Manager and Marketing Manager. She worked with companies like Royal Caribbean and Norwegian Cruise Line to create successful direct mail, email and online campaigns, as well as strengthen their loyalty programs.

In April of 2008 Chrisanne went out on her own to create her marketing company, Sternal Consulting. Serving companies large and small with their marketing and public relations needs. Chrisanne works with a great group of designers, web programmers and copywriters to create marketing tactics that deliver returns.

In October 2008, she created UnderstandingMarketing.com, an online small business resource. In February of 2009, Chrisanne and business partner John Sternal, started an online Small Business chat on Twitter. For more info go to http://www.understandingmarketing.com/2009/02/26/smbiz/

Please contact Chrisanne to discuss your company's marketing.

OR

Feel free to send me an invite - csternal@understandingmarketing.com

Chrisanne (Dagit) Sternal’s Specialties:

Blogs, Email, Direct Mail, Websites, Social Marketing, Landing Pages, Online Advertising, Press Releases, Public Relations, Power Point Presentations, Search Engine Marketing, Search Engine Optimization, Print Advertising, Marketing Strategies, Communication Plans, Branding, Segmenting, Testing, Measurement of Promotions, Loyalty, Production of Printed Collateral, Call Center Integration, Fulfillment, Database Management, Campaign Schedules and Overseeing Marketing Budgets

Chrisanne (Dagit) Sternal’s Experience

Founder

UnderstandingMarketing.com

(Marketing and Advertising industry)

October 2008 — Present (1 year 2 months)

UnderstandingMarketing.com is an online resource for small business marketing information. Understanding Marketing allows business owners and managers to learn the basics of marketing and find "how-to" articles to do it themselves.
Co-Owner

Sternal Consulting

(Marketing and Advertising industry)

April 2008 — Present (1 year 8 months)

Sternal Consulting is a marketing firm helping small businesses make the most of their budgets by avoiding costly mistakes with their marketing efforts.

Sternal Consulting specializes in email, websites, landing pages, search engine marketing, search engine optimization, direct mail, newsletters, social networking, loyalty programs, referral programs, public relations, branding and more.
Manager of Loyalty Programs

Norwegian Cruise Line

(Privately Held; 10,001 or more employees; Leisure, Travel & Tourism industry)

2007 — 2008 (1 year )

Oversaw program structure for NCL's Latitudes and Cruise Rewards programs. Responsible for managing all marketing initiatives to promote loyalty and repeat cruising. Coordinated with operational teams to make sure shore side, call center, ship side and database processes were in place to support these programs.
Sr. Manager Field Marketing

Starwood Hotels & Resorts

(Marketing and Advertising industry)

January 2007 — April 2007 (4 months)

Manager of interactive marketing for 20 South Florida properties. Responsible for producing marketing plans, creating emails, microsites and adwords. Worked with brands such as Westin, Sheraton, Le Meridien, St. Regis Resorts.
Account Manager

Starmark International

(Marketing and Advertising industry)

2003 — 2006 (3 years )

Managed Hospitality and B2B accounts and acted as the clients' liaison to the agency. Developed and executed direct mail and interactive projects. Created integrated campaigns by using direct mail, email, online media and search engine marketing. Spearheaded a corporate trade email communications plan and online trade education program for Norwegian Cruise Line.
Account Executive

Inktel Direct

(Privately Held; 201-500 employees; Marketing and Advertising industry)

2000 — 2003 (3 years )

Managed Royal Caribbean International and Celebrity Cruises accounts. Oversaw operations of contact center, database management and fulfillment activity for this client. Focused on loyalty programs and direct mail. Assisted with the coordination of client's database conversion, application testing and approval. Provided suggestions for ongoing application changes. Managed customer database and organized lead generation projects and segmentation of data.
Account Executive / Assistant Art Director / Graphic Designer

Clarity Design

(Marketing and Advertising industry)

1997 — 2000 (3 years )

Analyzed clients’ marketing goals and applied strategy to advertising campaigns and creative. Worked on accounts for Sony Latin America, Brother International, and Seagram Americas. Created design and layout of printed materials as well as web sites.