Chris Ainsworth

Chris Ainsworth

Senior SEO Consultant / Technical Team Leader at High Position

Location
Colchester, United Kingdom
Industry
Internet

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Chris Ainsworth's Overview

Current
Past
  • Senior SEO Specialist / SEO Team Leader at High Position
  • SEO Specialist at High Position
  • Sales Assistant / Warehouse Assistant at Woolworths PLC
Education
Connections

317 connections

Websites

Chris Ainsworth's Summary

I am a digital marketing and search engine optimisation (SEO) consultant with 9 years experience within the search marketing industry.

As an established team member at one of the UK’s leading integrated digital marketing agencies, I have to ability to bring maximum exposure and maximum ROI to businesses of all sizes, providing technical search marketing advice, consultancy and strategy to small-medium size enterprises such as DNA Kids, Matrix Uniforms and Rose Calendars, national organisations such as British Safety Council, HCA Hospitals, and Hillarys through to global brands such as Direct Asia, Cartoon Network and Cengage Learning.

Throughout my time as a digital marketing consultant I have developed a comprehensive technical knowledge of SEO and thorough understanding strategic search marketing, supported by a programming background with extensive knowledge of PHP and fluent knowledge of common web languages including as HTML/CSS. I also boast a thorough understanding of tools and techniques used to measure performance and demonstrate ROI.

The continuous evolution of search marketing requires an eye on the ball at all times, ensuring my skills and my ability to adapt to the latest technical advancements is always at the cutting edge.

My time as Technical Team Leader at High Position has enabled me to expand managerial experience providing the opportunity to hone my skill in staff management, coaching and project management.

I class myself as a knowledgeable, intelligent, honest and genuine individual who is driven by success, and I pride myself on developing long-standing client relationships. My public recommendations cite just a few examples of my ability drive success.

Specialties: SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Internet Marketing, PHP, ASP, JavaScript, C++, Visual Basic, MySQL, HTML, CSS, MS IIS, Google Analytics, e-commerce intergration, MS Office, mod_rewrite / ISAPI rewrite, project management, strategic planning

Chris Ainsworth's Experience

Senior SEO Consultant / Technical Team Leader

High Position

Public Company; 51-200 employees; Internet industry

November 2010Present (3 years 11 months) Colchester, United Kingdom

As a Senior SEO Consultant and Technical Team Leader at High Position I have a multi-dimensional, complex role with a wide variant of responsibilities.

Foremost my role entails the daily management of High Position’s team of technical experts, ensuring that as a team we perform efficiently, effectively and to our maximum potential, working in coordination to provide the highest level of service to our client base.

I am also responsible for elements of training/staff development, overseeing/deriving search marketing strategies, problem resolution, and expectation management for High Position’s client base, alongside similar duties.

In addition to team management, my primary role also entails the management of some of High Position's longest serving clients. Responsibilities include campaign strategy/forecasting, delivery of technical counsel, liaising with clients’ web developers/development agencies, performance monitoring/ROI reporting, written/verbal communication, expectation management and all related areas of search engine marketing.

Beyond my role as primary my duties extend to the development and marketing of High Position. I played an instrumental role in the development of High Position’s link audit/link removal process following Google’s Penguin updates and the demise of traditional link acquisition techniques. I have also played an integral role in the development of High Position’s local citation offering and, as search evolution continues, I have an on-going commitment to re-define, re-evaluate and deploy other areas of High Position’s technical process when/where applicable.

Outside of these duties I have naturally inherited other duties including the daily management of High Position’s social media profiles as well as regular contribution to the High Position blog. I also have a responsibility to plan and oversee technical advancement such as High Position’s recent migration from HTTP to HTTPS and the release of the associated whitepaper.

Senior SEO Specialist / SEO Team Leader

High Position

Public Company; 51-200 employees; Internet industry

March 2009November 2010 (1 year 9 months) Colchester, United Kingdom

From my role as an SEO Specialist at High Position I quickly acquired the role of Senior SEO Specialist and SEO Team Leader.

As well as continuing my responsibility as SEO Specialist I adopted the responsibility of team leader, overseeing the performance of a team of High Position's SEO specialists, content writers and link requisitioners.

SEO Specialist

High Position

Public Company; 51-200 employees; Internet industry

November 2007March 2009 (1 year 5 months) Colchester, United Kingdom

As SEO Specialist at High Position my duties entailed the daily management of a number of High Positions clients.

Within this role my responsibilities included daily written/verbal communication our client base, search marketing strategy planning, delivery of technical recommendation to improve search compliance and improve organic search performance, performance monitoring, monthly reporting and ad-hoc performance reporting.

I also had the responsibility of personal development to ensure I continually development and maintained sufficient knowledge of the search marketing industry.

Sales Assistant / Warehouse Assistant

Woolworths PLC

November 2000November 2007 (7 years 1 month)

Throughout my time in education at both college and University level I supported myself through a part time role at High Street retailer, Woolworths. Initially my primary role was a customer service assistant before migrating into the role of Warehouse Assistant.

Chris Ainsworth's Publications

  • SEO Factors to Consider When Choosing a Domain Name

    • Web Pro News
    • February 12, 2013
    Authors: Chris Ainsworth

    An article published detailing the various SEO factors which you should consider when choosing a domain name for your website.

  • 8 Strategies to Get Multiple First Page Rankings on Google

    • Search Engine Journal
    • February 21, 2013
    Authors: Chris Ainsworth

    An overview of 8 strategies for your business to adopt in order to gain multiple page one rankings on Google.

  • The Ultimate SEO CMS Wishlist

    • High Position
    • May 14, 2013
    Authors: Chris Ainsworth

    This really is the ultimate SEO CMS wishlist. An extensive list of SEO consideration for anyone seeking to adopt a content management system.

  • 10 Ways To Markup Your Website For Enhanced Google Listings

    • Search Engine People
    • August 21, 2013
    Authors: Chris Ainsworth

    An article written for Search Engine People detailing 10 way to utilise markup to enhance a search engines understanding of your website thus enhancing Google's SERP listing.

  • Everything You Need To Know To Understand Google's Knowledge Graph

    • Search Engine People
    • December 3, 2013
    Authors: Chris Ainsworth

    A detailed post regarding Google's Knowledge Graph, detailing everything you need to know about Google shift towards knowledge presentation within search results.

  • The Website Re-Launch/Migration SEO Checklist

    • High Position
    • March 19, 2014
    Authors: Chris Ainsworth

    The ultimate list of factors to consider when re-launching a website and/or migrating to a new domain. Essential reading for anyone planning the launch of a new website.

  • How to Extract a List of All URLs Indexed by Google for Your Website

    • High Position
    • March 25, 2014
    Authors: Chris Ainsworth

    A technical post detailing how to use a combination of Google's site search operator and a nifty JavaScript bookmarklet to obtain a list of all URLs indexed by Google for a given domain.

  • Understanding Google's Manual Action

    • High Position
    • May 20, 2014
    Authors: Chris Ainsworth

    A five part series detailing and discussion the factors surrounding the removal of a Google manual penalty.

  • The Top 5 Off-Page Optimisation Factors

    • Search Engine People
    • May 28, 2014
    Authors: Chris Ainsworth

    In the post-Penguin era adopting an effective link building strategy is no easy feat. With Penguin the link acquisition landscape changed considerably with traditional methods of link building dead and buried. In this post for Search Engine People I discuss and provide my opinions for off-page optimisation in the new era of search.

  • How to Structure Title Tags for SEO

    • High Position
    • July 21, 2014
    Authors: Chris Ainsworth

    A best practice guide detailing how best to write/structure <title> tags for maximum search ranking.

Chris Ainsworth's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Education
      • Environment
      • Health
      • Science and Technology
    • Organizations I support:

      • High Position

Chris Ainsworth's Skills & Expertise

  1. SEO
  2. Google Analytics
  3. Link Building
  4. CSS
  5. E-commerce
  6. Web Analytics
  7. Google Webmaster Tools
  8. PHP
  9. Web Marketing
  10. Conversion Optimization
  11. Organic Search
  12. E-commerce SEO
  13. Google Adwords
  14. SEO Audits
  15. MySQL
  16. Internet Strategy
  17. Search Engine Ranking
  18. Social Media
  19. Digital Marketing
  20. On-page Optimisation
  21. Online Advertising
  22. PPC
  23. Web Development
  24. ASP
  25. JavaScript
  26. HTML
  27. E-commerce Optimization
  28. Microsoft Office
  29. SMO
  30. C++
  31. Small Business Online Marketing
  32. ISAPI
  33. Marketing Strategy
  34. Search Engine Optimisation
  35. Link Analysis
  36. Link Removal
  37. Local Search
  38. Local Marketing
  39. Local Search Optimization
  40. Website Localization
  41. Web Content
  42. .htaccess
  43. Search Advertising
  44. Search Analysis
  45. Google+
  46. Social Media Marketing
  47. Social Marketing

View All (47) Skills View Fewer Skills

Chris Ainsworth's Education

Anglia Ruskin University

BSC Hons, Software Engineering

20022005

Colchester Institute

BTEC Information & Communication Technology, IT

20012002

Colchester Institute

GNVQ Information & Communication Technology, IT

20002001

Chris Ainsworth's Additional Information

Websites:
Interests:

SEO, internet marketing, programming, computers, photography, music, guitar

Groups and Associations:
Honors and Awards:

BSc Hons Computer Software Engineering
BTEC Information & Communication Technology
GNVQ ICT
Google Analytics Certified

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