Chris Bailey

Current

Principal at BaileyHill Media, Inc.

Past

Principal and Chief Strategist at Gravit8 Social Relationship Marketing
Chief Community Officer at JobAngels
Client Relationship Manager at Convio, Inc.

Director of Membership at Association for Conflict Resolution
Membership Manager at National Council of Teachers of Math
Director of Membership at CLARION Management Resources
Membership Manager at National Society of Accountants for Cooperatives

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Education

University of North Texas
Coaches Training Institute
Guilford College

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Recommended

2 people have recommended Chris

Connections

172 connections

Industry

Online Media

Websites

Chris Bailey’s Summary

Chris is an experienced and innovative online community developer who understands how to use technology to cultivate meaningful relationships. In his early career as a nonprofit association membership professional, he led successful initiatives to both attract prospects and retain members. Later, working as an account manager for a leading software company serving the nonprofit sector, he provided clients with expertise to help them build interactive and action-oriented websites for their constituencies.

Today, as both Principal of Gravit8 Social Relationship Marketing and Co-partner of BaileyHill Media, he brings this wealth of expertise, insight, and creative ideas to clients who recognize that engaging online communities provoke meaningful customer connections that lead to higher satisfaction, greater likelihood of purchases and stronger loyalty to their brand.

What makes Gravit8 and BaileyHill Media different from other agencies is an integration of in-depth marketing experience with insights from social media, business anthropology, leadership coaching and industrial design. We take a multidisciplinary and holistic approach that makes us - and you - different from the crowd.

Chris Bailey’s Specialties:

Community Development, Business Anthropology, Social Science Research, Marketing, Branding, Word-of-Mouth Marketing, CRM Strategy, Social Media, Blogging, Communications, Fundraising, Nonprofits, Constituent Relationship Building

Chris Bailey’s Experience

Principal

BaileyHill Media, Inc.

(Privately Held; Online Media industry)

June 2009 — Present (6 months)

Principal and Co-Founder at BaileyHill Media, an integrated online media agency serving political leaders and government agencies. Work with clients to develop effective social media, interactive marketing and fundraising strategies. Develop brand monitoring and measurement services. Help clients select the best web-based media tools based on overall campaign objectives.
Principal and Chief Strategist

Gravit8 Social Relationship Marketing

(Marketing and Advertising industry)

December 2008 — August 2009 (9 months)

Gravit8 helps organizations develop online community solutions that: engage customers from the first interaction, connect their needs to solutions and cultivate an ongoing brand experience that’s positive.
Chief Community Officer

JobAngels

(Human Resources industry)

January 2009 — June 2009 (6 months)

Served as initial point of contact for all community success stories and worked with broadcast media on publication. Monitored online conversations and participate in them to build brand visibility and thought leadership. Produced articles and videos to communicate community value. Created member engagement pathways that promote focused actions. Identified and engaged advocates. Escalated issues, observations, opportunities and insights to fellow members of executive team. Identified and analyzed issues, patterns and trends in customer requests & product performance.

Overview: Developed online and offline community structure and management strategy for a fast-growing startup nonprofit.
Client Relationship Manager

Convio, Inc.

(Privately Held; Computer Software industry)

September 2006 — December 2008 (2 years 4 months)

Managed client relationships for book of business worth 1.2 million dollars annually. Provided expertise on building community engagement practices. Helped clients develop high impact email and web campaigns focused on cultivating constituent relationships through recruitment and retention initiatives. Created and delivered online marketing campaign plans that emphasized holistic integration with organization's systems, resources and budget goals. Served on cross-functional company teams including the blogging team and engineering bug work group.

Overview: Generated significant value and ROI for clients’ marketing initiatives through an action-oriented and metrics-driven coaching approach.
Director of Membership

Association for Conflict Resolution

(Non-Profit Organization Management industry)

June 2005 — July 2006 (1 year 2 months)

Created and implemented marketing strategies and campaigns to develop new members and retain existing ones. Analyzed market data and trends to help determine target markets. Consulted to volunteer leaders on member development strategies, fundraising and public relations. Managed a team of 4 with an annual budget of $350K, catering to member base of 6,000 worldwide.

Overview: Transformed marketing approach for organization that lacked a solid marketing plan and branding vision.
Membership Manager

National Council of Teachers of Math

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

December 2001 — August 2004 (2 years 9 months)

Managed 2 direct reports and 7 indirect reports with annual budget of $275K. Oversaw member relationships for international education association of 90,000 members. Accountable for member programs and services. Led member development, marketing, and other cross-functional teams and developed new methods for testing product usability through trade shows and online forums.

Overview: Turned around organization with customer service issues, data processing inefficiencies, a poor focus on member retention and an aging membership sector.
Director of Membership

CLARION Management Resources

(Privately Held; 11-50 employees; Non-Profit Organization Management industry)

January 2000 — December 2001 (2 years )

Oversaw member services for 3 accounts with membership of up to 1,500. Served as primary contact for members and public. Managed databases and led initiatives to increase growth, retain existing members and maintain benefits and services.
Membership Manager

National Society of Accountants for Cooperatives

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

September 1998 — January 2000 (1 year 5 months)

Managed member relations and communications for a 2,000-member association. Coordinated initiatives to increase membership and member satisfaction.

Chris Bailey’s Education

University of North Texas

MS , Business Anthropology , 2008 — 2011 (expected)

Activities and Societies:

Lambda Alpha Honor Society
Coaches Training Institute

Leadership and Business Coaching 2004

Earned Certificate in coaching with 120 hours of in-class learning.
Guilford College

BA , History , August 1992 — May 1996