Charles Hofacker

Current

Professor of Marketing at Florida State University

Past

Visiting Professor of Marketing at Bocconi University

Education

University of California, Los Angeles
California State University-Northridge
The Defiance College

Trumbull High School

see less...

1 more...

Recommended

1 person has recommended Charles

Connections

138 connections

Industry

Marketing and Advertising

Websites

Charles Hofacker’s Summary

Charles Hofacker is Professor of Marketing at Florida State University in Tallahassee, Florida. His research has appeared in such outlets as Journal of Marketing Research, Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, European Journal of Marketing, Journal of Management, Journal of Interactive Marketing, Journal of Computer Mediated Communication and Psychometrika. His research interests include many aspects of electronic marketing, including online consumer behavior, e-services, interactive advertising, as well as use of the Internet in supply chains.

Professor Hofacker is the editor of the Academic Resource Center, which is the Web site for the American Marketing Association's Academic Division. In addition to the AMA Web site, he moderates ELMAR, a virtual community for academic marketers with more than 5,300 subscribers around the world. He serves on the editorial review boards of Journal of Service Research and Journal of Interactive Marketing and other journals. When not working on academic pursuits, Charles rides and races bicycles.

Charles Hofacker’s Specialties:

Electronic Marketing

Charles Hofacker’s Experience

Professor of Marketing

Florida State University

(Educational Institution; 10,001 or more employees; Higher Education industry)

September 1985 — Present (24 years 3 months)

I teach marketing in the College of Business
Visiting Professor of Marketing

Bocconi University

(Educational Institution; 501-1000 employees; Higher Education industry)

January 2007 — May 2007 (5 months)

Ho insegnato E-Tailing in Primavera del 2007

Charles Hofacker’s Education

University of California, Los Angeles

Ph. D. , Cognitive Psychology , 1978 — 1982

While getting my degree, I worked in User Services for the main UCLA computing center. After graduating, I ran the Social Sciences Computing center. As a student, I took any quantitative course I could get my hands on in Psychology and Economics.
California State University-Northridge

M.S. , Psychology , 1975 — 1978

During my stay at CSUN, I worked as a junior assistant computer programmer for Kaiser Foundation Health Plan. Part of the price I paid to learn FORTRAN was that I also had to learn COBOL. I met my wife at CSUN while we were both getting Masters in Psychology.
The Defiance College

B.A. , Psychology, Sociology , 1971 — 1975
Trumbull High School

High School Diploma , 1968 — 1971

Additional Information

Charles Hofacker’s Websites:

Charles Hofacker’s Interests:

electronic marketing, technology and innovation, e-commerce, bicycling

Charles Hofacker’s Groups:

American Marketing Association, INFORMS, European Marketing Academy, Society for Marketing Advances, Association for Consumer Research, Academy of Marketing Science, Capital City Cyclists