Carlos Henrique Vilela

Current

• Strategic Planner at Tom Comunicação

Past

• Marketing Manager at Multitour Viagens
• Planner and Copywriter at Soma Comunicação Integrada
• Planner - Internship at Take Five Propaganda e Publicidade

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Education

• Fundação Dom Cabral
• Pontifícia Universidade Católica de Campinas
• Ibmec Business School

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Connections

341 connections

Industry

Marketing and Advertising

Websites

• My Blog

Carlos Henrique Vilela’s Experience

• Strategic Planner

  Tom Comunicação

  (Marketing and Advertising industry)

  July 2009 — Present (5 months)

  Strategic planning with primary focus on brand strategy and integrated marketing communications for clients such as Usiminas, Fiat, BH Shopping, Estado de Minas e Pitágoras.

• Marketing Manager

  Multitour Viagens

  (Recreational Facilities and Services industry)

  May 2008 — July 2009 (1 year 3 months)

  - Marketing and Communications plan development.
  - Revamped branding strategy by creating a brand vision and identity while redefining the brand communication strategy and increasing brand awareness and visibility.
  - Brand repositioning and management of logo redesign and new slogan creation.
  - Manage advertising agency relationship and co-development of advertising strategy, media plan and budget control.
  - Development of key partnerships for co-advertising and in-store merchandising.
  - Leading a team focusing the goals and improvement of the Company's results.

• Planner and Copywriter

  Soma Comunicação Integrada

  (Marketing and Advertising industry)

  May 2007 — May 2008 (1 year 1 month)

  Strategic planning with primary focus on brand strategy and integrated marketing communications. Advertising and Direct Marketing campaings development.

• Planner - Internship

  Take Five Propaganda e Publicidade

  (Marketing and Advertising industry)

  December 2006 — April 2007 (5 months)

Carlos Henrique Vilela’s Education

• Fundação Dom Cabral

  Post Graduation , Marketing , 2008 — 2009

• Pontifícia Universidade Católica de Campinas

  Graduation , Publicidade e Propaganda com ênfase em Marketing , 2003 — 2006

• Ibmec Business School

  Graduation , Management , 2000 — 2002

  Incomplete

Additional Information

Carlos Henrique Vilela’s Websites:

• My Blog

Carlos Henrique Vilela’s Groups:

•    Pontifícia Universidade Católica de Campinas
•    Competitive/Market Intelligence Professionals
•    Connected Marketing Networking Group
•    Marketing & Communication Network
•    FDC - Fundação Dom CabraI
•    Grupo de Planejamento
•    Communications Planning Association
•    Success-Story Marketing
•    PLANNING LATINO

Carlos Henrique Vilela’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch