Display Marketplace Management for Emerging Markets at Yahoo!
Singapore
- Current
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- Display Marketplace Management, Emerging Markets at Yahoo!
- Past
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- Product Planning & Analytics at Yahoo! Southeast Asia
- Product Manager, Communications at Yahoo! Southeast Asia
- Associate Director at Ernst & Young
- Senior Internal Consultant, Strategic Development at Premera Blue Cross
- Internal Consultant, Performance Reporting Group at Premera Blue Cross
- Sr. Consultant at Capgemini US LLC
- Marketing Operations Intern at Fluke Networks
- Project Manager, eBusiness Services at Premera Blue Cross
- Various Roles at Fortune 500 and Industry Leading Financial Services Firms
- Education
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- Mind Transformations
- University of Washington, Seattle - Business School
- DePauw University
- Recommended
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5 people have recommended Chip - Connections
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- Industry
- Internet
Chip Wilcox’s Summary
Chip Wilcox’s Specialties:
Product Management, Strategic Planning, Business Analysis, Statistical Analysis, Operational Process Improvement, Performance Management, Project Management
Chip Wilcox’s Experience
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Display Marketplace Management, Emerging Markets
Yahoo!
(Public Company; YHOO; Internet industry)
April 2009 — Present (4 months)
Overall, we are tasked with helping the business maximize the revenue generated through display advertising in our markets. My team guides decisions that set display monetization strategy. We manage the rate cards for the Premium display business in our markets. We develop and implement effective policies and exception handling processes for both Premium and Performance display advertising. We also provide reporting and analysis support to stakeholders across Yahoo! and in the different regions where we operate.
My team also manages several of Yahoo!'s RightMedia Exchange "seats" for performance display advertising, engaging in efforts to maintain an orderly market for the buying and selling of performance-based display ad supply hosted on RightMedia, for Yahoo!'s O&O and Publisher (off-network) businesses. -
Product Planning & Analytics
Yahoo! Southeast Asia
(Public Company; YHOO; Internet industry)
January 2008 — April 2009 (1 year 4 months)
Product portfolio planning and analysis for Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, as well as Yahoo!'s "Asia" properties. Responsible for building alignment between the organization's strategy and objectives, and the measurement of progress toward those objectives, including identification of key business drivers and performance indicators, monitoring and engaging in initiatives targeting improving performance in the areas of Market Reach, Audience Engagement, and Monetization.
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Product Manager, Communications
Yahoo! Southeast Asia
(Public Company; YHOO; Internet industry)
September 2007 — December 2007 (4 months)
Managed Yahoo! Mail and Yahoo! Messenger products for six countries in the SE Asia region - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Responsibilities included go-to-market planning, implementation of product enhancements, and reporting / analysis of product performance. Successfully engaged multiple stakeholders and key internal partners to launch a new version of the Yahoo! Messenger client in all SE Asia markets, including local language versions for Vietnam, Indonesia, and Thailand. Completed initial rollout of a refactored version of Yahoo! Mail Classic. Assisted with the transition of this role to two new product managers - one each for Mail and Messenger.
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Associate Director
Ernst & Young
(Privately Held; 10,001 or more employees; Management Consulting industry)
June 2007 — August 2007 (3 months)
Ernst & Young Associates Pte Ltd - Singapore
Business Advisory Services - General Consultancy -
Senior Internal Consultant, Strategic Development
Premera Blue Cross
(Privately Held; 1001-5000 employees; Insurance industry)
August 2005 — December 2006 (1 year 5 months)
Senior level internal consulting role.
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Internal Consultant, Performance Reporting Group
Premera Blue Cross
(Privately Held; 1001-5000 employees; Insurance industry)
September 2004 — August 2005 (1 year)
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Sr. Consultant
Capgemini US LLC
(Public Company; 10,001 or more employees; Management Consulting industry)
July 2003 — September 2004 (1 year 3 months)
- Project portfolio review and assessment
- Dashboards and KPI reporting
- Process mapping and design
- Unit and integration testing for ERP implementations -
Marketing Operations Intern
Fluke Networks
(Public Company; 501-1000 employees; DHR; Computer Networking industry)
2002 — 2003 (1 year)
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Project Manager, eBusiness Services
Premera Blue Cross
(Non-Profit; 1001-5000 employees; Insurance industry)
December 1999 — July 2001 (1 year 8 months)
Managed strategic initiatives aimed at building and continuously improving Premera's eBusiness capabilities.
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Various Roles
Fortune 500 and Industry Leading Financial Services Firms
(Public Company; 10,001 or more employees; Financial Services industry)
September 1989 — December 1999 (10 years 4 months)
Held various positions in customer service and operations, agency sales, and marketing, in the insurance, financial services and retail stock brokerage industries. Employers included Massachusetts Mutual, John Hancock, and Fidelity Investments.
Chip Wilcox’s Education
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Mind Transformations
Certified NLP Practitioner , Neuro-Linguistic Programming , 2007 — 2008
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University of Washington, Seattle - Business School
MBA , Finance , 2001 — 2003
- Activities and Societies:
- E-Business Certificate Program
President, High Tech Club
Member, Finance Club
Leader: Global Business Tour to London, Munich & Dublin (2002-2003)
Participant: Global Business Tour to Taiwan & Japan (2002)
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DePauw University
BA , English Literature , September 1985 — May 1989
- Activities and Societies:
- Sigma Nu (Beta Beta), Jazz Ensemble, Little 500 Rider, Junior Year Abroad
Additional Information
Chip Wilcox’s Interests:
New Technology, Music Performance and Composition, Cycling, Rowing, Snowboarding, Camping, Hiking, Running, Culinary Arts
Chip Wilcox’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
