Charles (Chip) Royce

Current

Director, Global Alliances at Lenovo Group Ltd.

Past

Alliance Strategy & Marketing Lead at Dell, Inc.
TV Shopping Business (General) Manager at Dell, Inc.
Managing Director at StrataPartners LLP

Director, Business Development at NaviSite, Inc.
Sr. Manager, Business Development at CMGI, Inc.
Manager, Business Development at Interzine Productions

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Education

University of Miami
Boston University
Southport School

The Lawrenceville School

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Recommended

2 people have recommended Charles (Chip)

Connections

307 connections

Industry

Computer Hardware

Charles (Chip) Royce’s Summary

Information Technology (computer hardware & software, internet, e-commerce) executive with deep marketing, strategy & business development experience with early stage, mid-cap and Fortune 50/500 companies. Track record of managing teams to exceed business targets though a balance of long-term strategy & short-term results. Direct experience in product and brand management (including P&L ownership), consumer & B2B advertising including online, broadcast and direct response, strategic alliances, channel management and corporate strategy / corporate development.

Charles (Chip) Royce’s Specialties:

Alliance management, strategy, go-to-market planning, venture capital, consumer retail, distribution marketing, Consumer marketing, B2B marketing, marketing planning, acquisition and retention marketing, online advertising, broadcast advertising, direct response, partnership marketing, full P&L management including pricing, branding and operations.

Charles (Chip) Royce’s Experience

Director, Global Alliances

Lenovo Group Ltd.

(Public Company; 10,001 or more employees; LNVGY; Computer Hardware industry)

April 2008 — Present (1 year 9 months)

Lead relationships and develop product & marketing initiatives for worldwide consumer business with key suppliers (Intel, Microsoft, AMD). Also head up worldwide new business development including consumer wireless broadband strategy.
Alliance Strategy & Marketing Lead

Dell, Inc.

(Public Company; DELL; Information Technology and Services industry)

March 2005 — March 2008 (3 years 1 month)

Business segment alliance strategy and marketing programs (over $250MM) with software (Microsoft, Symantec & McAfee), component (Intel) and mobile broadband (AT&T, Sprint & Verizon) partners.
TV Shopping Business (General) Manager

Dell, Inc.

(Public Company; DELL; Information Technology and Services industry)

November 2002 — February 2005 (2 years 4 months)

Grew channel business' annual run rate to $80MM through new TV Shopping / Retail partnerships with QVC, HSN, ShopAtHome and ShopNBC. Also provided New Business Development direction with other new retail partners including Amazon.com, Overstock, eBAY.
Managing Director

StrataPartners LLP

(Partnership; 1-10 employees; Management Consulting industry)

December 2001 — September 2003 (1 year 10 months)

New Venture Consulting services.
Director, Business Development

NaviSite, Inc.

(Public Company; 201-500 employees; NAVI; Computer Networking industry)

May 2001 — December 2002 (1 year 8 months)
Sr. Manager, Business Development

CMGI, Inc.

(Public Company; 1001-5000 employees; CMGI; Internet industry)

April 1998 — May 2000 (2 years 2 months)
Manager, Business Development

Interzine Productions

(Privately Held; 51-200 employees; Internet industry)

July 1997 — March 1998 (9 months)

Charles (Chip) Royce’s Education

University of Miami

MBA , January 1997 — December 1998
Boston University

BA , Political Science , 1988 — 1992

Activities and Societies:

Sigma Chi, BU Rugby 2nd XV
Southport School

Certificate , Post-graduate Studies , 1987 — 1988
The Lawrenceville School

Diploma , 1983 — 1987