Chip Hunnicutt

Current

Owner-General Manager at Doubletough Ventures, Inc.

Past

Partner, Director of Special Projects at Basho Creative
Marketing Director, North Carolina Division at Prudential Burroughs & Chapin Realty, Inc.
Marketing Director at Prudential Carolina Real Estate

Owner at Sea Thunder, LLC
Web Marketing Coordinator at Performance, Inc.
Licensing Coordinator at Professional Rodeo Cowboys Association
Asst Project Coordinator at Professional Rodeo Cowboys Association Properties, Inc.

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Education

College of Charleston
United States Sports Academy

Recommended

9 people have recommended Chip

Connections

133 connections

Industry

Marketing and Advertising

Websites

Chip Hunnicutt’s Experience

Owner-General Manager

Doubletough Ventures, Inc.

(Internet industry)

October 2005 — Present (4 years 2 months)

Consulting services and solutions in online advertising, marketing, audio/video podcasting products and website design.

As Owner and General Manager, wielded full responsibility for developing internet-based advertising solutions and providing consulting services for businesses requiring cost-effective online solutions. Directly performed the artistic creation of and managed website design initiatives. Directed all sales, account management, and budget management functions.

• Provided video and audio podcasting products to over 300 local real estate sales professionals.
• Operates an outdoor blog drawing 2,000 monthly unique visitors
Partner, Director of Special Projects

Basho Creative

(Design industry)

June 2008 — February 2009 (9 months)

Provides creative design services to clients across the country and in every industry, specializing in brand enhancement via online technologies.

Directs iPhone application concept, creation and development. Manage proprietary website development. Handle promotion and securing advertising for company-owned websites. Direct P&L responsibility. Manage general accounting, HR and day-to-day management duties.

• Improved clickthru rate for client’s Google AdWords campaign 149% by evaluating keywords and adjusting campaign emphasis
Marketing Director, North Carolina Division

Prudential Burroughs & Chapin Realty, Inc.

(Privately Held; Real Estate industry)

October 2006 — February 2008 (1 year 5 months)

Directed all advertising functions and the creation of annual marketing plans and budgets. Developed and managed sales support programs and first-of-its-kind comprehensive suite of marketing services for sales agents. Designed cooperative advertising opportunities for sales professionals representing affluent clientele. Represented division on the corporate brand development team. Led technology team in designing new tools for sales professionals.

• Received “Marketing Innovation of the Year Award” from Prudential Real Estate.
• Won “Regional Addy Award” for print advertising.
• Company improved to #28 in Prudential franchise network for sales and unit volume
• Increased website traffic 6.25% and page views 14.5% by embracing evolving technologies
Marketing Director

Prudential Carolina Real Estate

(Privately Held; Real Estate industry)

March 2004 — October 2006 (2 years 8 months)

Supervised Advertising Manager and contract Graphic Designer. Planned annual marketing mix of electronic, broadcast, outdoor, print, direct mail and agent incentives. Prepared annual budget. Managed website performance for search-ability and function. Negotiated key vendor contracts. Managed corporate publicity including internal and external PR campaigns.

• Received award for best print advertising by Cape Fear Homebuilders Association.
• Company jumped to #49 in Prudential national franchise network for sales and unit volume.
• Company moved from #5 to #3 in market share in a field of 26.
Owner

Sea Thunder, LLC

(Marketing and Advertising industry)

October 2000 — December 2003 (3 years 3 months)

Entertainment and sightseeing services aboard a custom offshore powerboat.

Handled advertising, marketing, sales and accounting functions. Directly led, managed and trained staff of five. Managed brand identity, coordinated merchandise development and promotion. Produced internet and print advertising graphics and promotional materials. Led cooperative advertising initiatives with area business leaders. Managed supplies, customer service and performance of support services.

• Increased revenue ($135,510) 216% over three years through no-cost cooperative marketing and event scheduling.
• Led company to #1 ranking in market among 15 comparable activities based on customer satisfaction.
• Increased ticket sales 238% through creative on-board advertising.
Web Marketing Coordinator

Performance, Inc.

(Marketing and Advertising industry)

March 2000 — September 2000 (7 months)

Catalog and online retailer of cycling products and accessories.

Managed all internet-based marketing programs. Developed and managed online travel initiative. Developed strategic partnerships.
Managed affiliate sales program.

• Increased affiliate recruitment 30%, total orders 71% and affiliate-generated revenue 73%.
• Raised recruitment 363% for online store affiliate program.
• Generated new website purchase revenues by 71%.
• Created new revenue, up 73%, for website visits generated by online store affiliate program.
Licensing Coordinator

Professional Rodeo Cowboys Association

(Non-Profit; Sports industry)

December 1998 — February 2000 (1 year 3 months)

Managed all licensed products functions. Assisted with corporate partnership sales and renewals. Ensured fulfillment of corporate sponsorship agreements. Facilitate athlete - sponsor relationships. Managed the Association's charitable entity. Developed and implemented organization’s first internet-based store.

• Generated a 51% increase in licensing program revenue by negotiating expiring contracts to include restructured royalty rates and signing new licensees.
• Raised Convention revenue by 17% by changing the format, upgrading speakers, and repackaging the event.
• Created over 16% in new Awards Banquet revenue by improving promotion of the event.
• Increased ESPN-televised World Champions Banquet revenue 14% with tighter controls on expenses and improved forecasting.
• Negotiated a 3 percentage point increase, from 7% to 10%, in the standard royalty percentage and introduced five new licensing categories.
Asst Project Coordinator

Professional Rodeo Cowboys Association Properties, Inc.

(Marketing and Advertising industry)

August 1996 — November 1998 (2 years 4 months)

Managed registry of personal sponsorships for PRCA athletes. Solicited new sponsors and fielded inquiries from potential partners. Event and sales manager for national convention and ESPN-televised banquet.

• Reduced convention expenses by 22% by reviewing current practices and negotiating new contracts.
• Increased Awards Banquet revenue by 11% by implementing aggressive sales techniques.

Chip Hunnicutt’s Education

College of Charleston

B.S. , Business Administration

Activities and Societies:

Pi Kappa Phi
United States Sports Academy

M.S.S. , Sport Management

Additional Information

Chip Hunnicutt’s Websites:

Chip Hunnicutt’s Interests:

Hunting (elk, deer), fishing, Jeeps (CJ/TJ), travel, new tech

Chip Hunnicutt’s Groups:

1400s Colorado Springs, CO – Board Member
Junior Achievement – former Member
Habitat for Humanity – former Member
Convention Committee Member, Myrtle Beach Chamber of Commerce – former Member
North Myrtle Beach Springfest Festival – former Advisory Board Member
Colorado Springs YMCA – former YMCA Youth Volunteer
YMCA Camp Thunderbird, Clover, SC – former Youth Camp Counselor

Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Online Outdoors Industry Professionals Group
Sports Marketing and PR Pros
Sports Marketing 2.0
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
College of Charleston Alumni
Digital Marketing
Hunters and Anglers
Social Media Today
Social Media Marketing
Sports Industry Network™
Rainmakers of Social Marketing
INTERACTIVE & DIGITAL MEDIA GROUP
Outdoor Business Network
Wilmington Professional Group(TM) A Social and Business Connecting Group
Blue Ridge School
Wilmington, NC MeetUp - Internet Marketing, SEO MeetUp
Executives Outdoors
RMEF - North Carolina
iPhone Guerillas - www.iPhoneGuerillas.com
Cape Fear Business Network
Wilmington Business Online
Myrtle Beach, Grand Strand & Wilmington Marketing, Advertising and Interactive Solutions Forum
Business North Carolina magazine
Linked Local In Wilmington NC
INTERNET MARKETING FOCUS Subgroup of Marketing, PR & Sales Innovators Group