
Marketing and Public Relations Specialist at Sync Creative
Columbus, Ohio Area

Marketing and Public Relations Specialist at Sync Creative
Columbus, Ohio Area
Cheryl Harrison has worked in various positions throughout the marketing, public relations and communications industries. Cheryl has experience in corporate, non-profit and agency public relations and marketing. Cheryl is passionate about social media and has experience developing and utilizing best practices in the field.
Cheryl Harrison blogs at http://beingcheryl.com on social media and http://greatestcityofall.com about Columbus, Ohio events and hot spots.
Social media marketing
Networking
Public Relations
Marketing
Strategic planning
Internal communications
Media relations
Creative writing
Research
Blogging
Brand Strategy
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
Responsible for PR, marketing and social media projects including writing, media relations, research, strategy and event planning.
- - -
Sync Creative's approach emphasizes a belief that mediums and tactics alone aren’t solutions, rather vehicles for creative, powerful brand messages. This belief drives the strategy behind every project. Sync crafts stories and experiences for its clients and distributes them using a variety of advertising mediums from interactive, to print, packaging, broadcast and social media.
(Privately Held; Marketing and Advertising industry)
August 2008 — April 2009 (9 months)
Developed a social media marketing platform to offer clients. Asissted in creative brainstorming and strategy sessions, developing job process materials, auditing new business websites, preparing timelines for clients and preparing and editing documents. Also assisted in People To My Site's own marketing efforts by creating brand elements and researching outreach opportunities.
(Educational Institution; Higher Education industry)
August 2006 — April 2009 (2 years 9 months)
Majoring in Public Relations with a double minor in Political Science and Journalism.
(Public Relations and Communications industry)
July 2008 — November 2008 (5 months)
Develop and implement a marketing campaign to inform and educate Capital University students and faculty about the availability and features of Box.net.
(Public Company; 201-500 employees; PCLN; Internet industry)
June 2008 — August 2008 (3 months)
Conceptualized, researched and designed tools for sales agents to use when selling our top five sales destinations. Conducted audits related to customer satisfaction and agent performance. Completed ad hoc projects as needed.
(Non-Profit; 10,001 or more employees; Hospital & Health Care industry)
November 2007 — May 2008 (7 months)
Generated story ideas and copy for multiple weekly newsletters in addition to drafting press releases, media advisories, print stories and other written materials as needed.
(Non-Profit; 1-10 employees; Newspapers industry)
January 2007 — March 2008 (1 year 3 months)
Editor: Copy edited text and created headlines. Designed unique page layouts and info graphics. Responsible for generating story and graphic content when none was available.
Reporter: Interviewed relevant individuals and conducted necessary research to write one story per week on an assigned news topic.
(Privately Held; 11-50 employees; Broadcast Media industry)
August 2007 — December 2007 (5 months)
Assisted in the planning and execution of special events and promotions
(Non-Profit; 1-10 employees; Political Organization industry)
November 2006 — March 2007 (5 months)
Responsible for media research and news releases. Also worked closely with other members of the executive board to plan and execute the 2006 statewide campaign plan for Ohio college campuses, including organizing the nation's most successful weekend long event with students nationwide.
(Privately Held; 1001-5000 employees; Outsourcing/Offshoring industry)
May 2006 — August 2006 (4 months)
Recruited customers for Discover Financial.
Public Relations, Political Science, Journalism 2006 — 2009
(2007-2009) Capital University Public Relations Student Society of America: College Liason
Planned the 2009 PaRtners Conference at Capital University. Planned and implemented a 6-month marketing plan for the Debunkify brand on campus, including "Capital's Next Top Model," based on the popular TV show and aimed at informing students about tobacco modeling.
(2008) Capital University Summer Theatre: Promotions Coordinator
Developed and implemented a communications plan for the debut of Summer Theatre at Capital University, including several community and media outreach projects.
Post-Secondary 2005 — 2006
HS Diploma with Honors , College Prep , 2002 — 2006
networking, theatre, reading, politics, discussions, new media
Capital University Distinguished Senior Leader award, Capital University Presidential Scholarship, Martins Ferry Chamber of Commerce Scholarship, McDonald’s Employee of the Year Scholarship: Winner for the state of Ohio, Ohio Academic Scholarship