Web Professional (Usability, Creative, Technical), Consultant; Senior Web Producer at YesAsia.com
Hong Kong
- Current
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- Senior Web Producer at YesAsia.com (Hong Kong)
- Web Producer at YesAsia.com (Hong Kong)
- Past
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- Independent I.T. Consultant at GSoft Solutions, MyPhilippines.com, VENN Consulting (Self-employed)
- Owner at Heyey.com (Sole Proprietorship)
- Senior Web Consultant at VENN Consulting, Inc.
- Co-Founder at PhilWeavers (The Philippine Webdesigners' Network)
- Creative Lead at MyPhilippines.com
- User Interface Designer at Gravity Hill Technologies
- Independent Web Designer (Self-employed)
- Education
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- De La Salle University
- Recommended
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4 people have recommended Cheryl - Connections
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113
connections
- Industry
- Internet
- Websites
Cheryl Fuerte’s Summary
Core specialty and experience includes the presentation layer of various kinds of websites and web applications, from project conceptualization, requirements gathering, visual prototyping, technical specifications, up to quality assurance;
Works with various teams and stakeholders within an organization to drive projects to completion;
Have successfully designed and developed almost a hundred usable websites since 1998;
7-time recipient of the Philippine Web Awards.
Cheryl Fuerte’s Specialties:
User Interface Design, Website Usability and User Experience, Project Coordination and Management, Requirements Management and Technical Specifications, Creative Direction, SEO, Standards and Guideline Development, User Data and Click/Behaviour Analysis/Measurement, Web Application Design/Development/Implementation, (Internet) Product Conceptualization
Cheryl Fuerte’s Experience
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Senior Web Producer
YesAsia.com (Hong Kong)
(Privately Held; 51-200 employees; Internet industry)
January 2007 — Present (1 year 9 months)
Works with content owners, designers, developers, and other stakeholders to successfully drive (multiple) projects to completion
Works with development team to determine programming needs based on timelines and functional requirements
Works with internal creative and development teams to determine the most appropriate solutions for projects
Works with external vendor technology providers to ensure optimized integration of outsourced solution(s)
Works with external advertising partners to ensure smooth advertising campaign launches and fulfill contract obligations
Manages analytics solutions and behavioral/statistical website data and search engine optimization reports
Provides recommendations regarding usability, visual interface design, search engine optimization, and page optimization -
Web Producer
YesAsia.com (Hong Kong)
(Privately Held; 51-200 employees; Internet industry)
September 2004 — Present (4 years 1 month)
Works with internal creative and development teams to determine the most appropriate solutions for projects, mapping business requirements to interface prototypes and wireframes
Provides recommendations regarding usability, visual interface design, look and feel of graphics, and overall user experience
Develops guidelines and standards for graphic banner design and website information display
Manages website analytics solutions and behavioral/statistical website data
Works with external vendor technology providers to ensure optimized integration of outsourced solution(s) -
Independent I.T. Consultant
GSoft Solutions, MyPhilippines.com, VENN Consulting (Self-employed)
(Self-Employed; Myself Only; Information Technology and Services industry)
February 2004 — May 2004 (4 months)
Provided creative web direction, visual user interface design, front-end development to various local and international cross-industry projects (portal, schools, organizations, corporate).
Remotely provided consultancy, design, and development services for companies in Australia and China. -
Owner
Heyey.com (Sole Proprietorship)
(Sole Proprietorship; Internet industry)
January 2003 — February 2004 (1 year 2 months)
Provided cheap, outsourced, webhosting business for individuals and SME's in the Philippines.
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Senior Web Consultant
VENN Consulting, Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 2001 — January 2004 (3 years 1 month)
Designed and developed user interface (GUI) and front end components for local and international corporate websites.
Designed and developed user interface and front end components of internal web applications for various companies. These interfaces require quick response times, well-planned screen flows, and high-performing real-time validation.
Coordinated and managed launches, roll-outs, test plans, and staff training for internal web applications. -
Co-Founder
PhilWeavers (The Philippine Webdesigners' Network)
(Non-Profit; 201-500 employees; Design industry)
October 1999 — February 2003 (3 years 5 months)
As a co-founder of this grassroots talent design/web community, I have helped organize events and seminars that benefited our members.
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Creative Lead
MyPhilippines.com
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 2001 — January 2002 (8 months)
Redesigned the overhaul (version 2.0) of one of the then leading Philippine portal, MyPhilippines.com.
Aligned business requirements and portal content to create a usable website interface
Designed prototypes to accommodate external revenue from potential marketing and business partners -
User Interface Designer
Gravity Hill Technologies
(Privately Held; 1-10 employees; Internet industry)
August 1999 — August 2000 (1 year 1 month)
Provided user interface design for corporate websites, B2C web applications (auction website, interactive puzzle sites), and website product demonstrations.
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Independent Web Designer
Self-employed
(Self-Employed; Myself Only; Information Technology and Services industry)
June 1998 — June 1999 (1 year 1 month)
Independent/Freelance Web Designer of local and offshore projects (U.S.A., Canada, Philippines)
Cheryl Fuerte’s Education
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De La Salle University
Bachelor of Science, Computer Science specializing in Information Technology, 1995 — 1999
- Activities and Societies:
- VP for Activities (1998) Batch '99 Computer Science,
Volleyball Team (1995-1999) Batch '99 Computer Science,
Physics Society member 1995
Additional Information
Cheryl Fuerte’s Websites:
Cheryl Fuerte’s Groups:
Usability Professionals Association,
Digital Filipino, Oriented.com
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UsabilityPro
Cheryl Fuerte’s Honors:
7-time Recipient, Philippine Web Awards (1998-2003)
Chairman of the Board of Judges, STI (Philippines) National Web Design Competition (2003)
Top Ten Web Designers, The Web Philippines magazine (2000)
3rd Place, La Salle Computer Society Web Design Competition, De La Salle University (1998)
Cheryl Fuerte’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
