
Nonprofit Web 2.0 and Social Media Expert, @ch3ryl on twitter, email: cheryl@fissionstrategy.com
San Francisco Bay Area

Nonprofit Web 2.0 and Social Media Expert, @ch3ryl on twitter, email: cheryl@fissionstrategy.com
San Francisco Bay Area
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My firm, Fission Strategy, provides innovative online consulting services to nonprofits and foundations. We have a dynamic and dedicated team. Clients have included: MomsRising.org, Greenpeace, ACLU of Northern California, American Cancer Society, Alliance for Climate Protection, Grameen Foundation and many more.
Prior to launching my own firm, I was the lead digital strategist for Fleishman-Hillard on the West Coast (U.S.) I specialize in helping Fortune 500 companies, major non-profit organizations and leading trade associations manage their brands and their campaigns online. I have extensive online outreach, branding, communications, advocacy, and fundraising experience. I am one of many pioneers in the field of Web 2.0, social media, mobile and blogger relations.
Before Fleishman-Hillard, I led the interactive team as Vice President at Issue Dynamics Inc, a boutique public affairs firm based in Washington DC, now Amplify Public Affairs. While at IDI, I launched and led the group blog BloggerRelations.com. Previously, I was the Web Director for Oceana, an international marine conservation organization. Before Oceana, I launched 40 multi-lingual Web sites for Discovery Communications as Senior Producer for International Networks for television brands Discovery Channel, Travel Channel, Animal Planet, TLC, Discovery Health, Discovery Kids and more.
Business development, Web 2.0 strategies, social media communications, social networking engagement, platform development, mobile outreach, blogger relations, blog launches, blogger training, online editorial outreach, search engine optimization.
(Internet industry)
May 2008 — Present (1 year 7 months)
Providing expert Web 2.0 and social media strategic counsel specializing in marketing and communications
PRSA, Women Who Tech, Social Media Club, Commonwealth Club, Yale Club of Silicon Valley, Yale Club of San Francisco, Sidwell Friends Alumni
Cool Site of the Day, Pollie Awards, SABRE Awards, Webby Honoree, People's Choice Award, Web Award, Showalter Award