Andrew Cherwenka

Andrew Cherwenka

VP Commercialization at Kinetic Cafe

Location
Canada
Industry
Internet

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Andrew Cherwenka's Overview

Current
Past
  • Managing Director - 500px Prime at 500px
  • Co-Founder and CEO at Authintic
  • Group Director Interactive and Business Development at Grip Limited
  • VP Business Development at Syncapse
  • VP Business Development at Trapeze
  • VP Business Development at Rich Internet Group
  • VP Business Development at SBR Global
  • National Sales Trainer at Xerox Canada
  • Enterprise Sales Executive at EMC
  • Sales Executive at Xerox Canada
Education
Connections

500+ connections

Websites

Andrew Cherwenka's Summary

Andrew is VP Commercialization at Kinetic Cafe, a global design and innovation firm.

Previously, Andrew was Managing Director at 500px Prime. He joined 500px through the acquisition of his analytics technology company Authintic, a social tech platform enabling 1:1 behavioral marketing through social permission data. Andrew also built the NYC-based global sales force for Syncapse and managed the Manhattan office for MDC Partner’s interactive advertising agency Trapeze.

A two-time Ironman triathlete, Andrew is now training for his next endurance challenge: World Series of Poker 2015. Same hours, less spandex.

Andrew Cherwenka's Experience

VP Commercialization

Kinetic Cafe

Privately Held; 11-50 employees; Think Tanks industry

July 2014Present (3 months) Toronto, Canada Area

Kinetic Cafe is a global design and innovation firm.

We help disruptive enterprises and entrepreneurs design, develop, and commercialize meaningful products and services.

We do this by coupling world-class strategy, design, and technology with the commercialization capabilities needed to bring ideas to life… from concept to reality.

Let’s create something beautiful together.

Managing Director - 500px Prime

500px

Privately Held; 11-50 employees; Photography industry

February 2014June 2014 (5 months) Toronto, Canada Area

500px is a premier photo community for discovering, sharing, buying and selling the highest quality photography. Millions of people visit the 500px website and mobile apps monthly from around the world to find the most inspiring photography.

500px Prime is the commercial licensing side offering these breathtaking photos through royalty-free licensing. With over 4 million photographers worldwide, 37 million inspiring, authentic, data-backed photos, and a dedicated research team, 500px Prime is committed to helping advertisers and publishers license the perfect image. See more at https://prime.500px.com.

The company is headquartered in Toronto, Canada where it was founded in 2009 and has an office in San Francisco, USA. 500px has raised over $10 million in funding from Andreessen Horowitz, Harrison Metal, ff Ventures, and other investors.

Co-Founder and CEO

Authintic

Privately Held; 1-10 employees; Information Technology and Services industry

August 2012February 2014 (1 year 7 months) Toronto, Canada Area

Authintic’s analytics technology helps marketers use opt-in social data for better advertising.

Marketers want to send the right message to the right people. Targeted marketing requires current personal data. But customer records, transaction histories, and registration profiles are often outdated, incomplete or tough to use.

Social data is a better source. Adding the Facebook, Twitter, or LInkedIn login button as a registration option turns the tap on, allowing permission-based access to email addresses, Likes, and more. Authintic's technology is the glass under that tap to capture the data and make it usable.

What does this mean for clients like The North Face and Heineken? By adding valuable email addresses and interests to their databases, they can now target customers directly with messages each person cares about.

Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based advertising technologies.

Group Director Interactive and Business Development

Grip Limited

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2011September 2012 (1 year 7 months)

Full-service ad agency for ABInBev, Honda, Yum! Brands (KFC, Pizza Hut, Taco Bell)
- led business development for new and select existing clients
- led digital strategy and client/employee digital education
- built key partnerships and certification with Facebook, Google, Forrester

VP Business Development

Syncapse

Privately Held; 51-200 employees; Internet industry

February 2010February 2011 (1 year 1 month)

Enterprise social media management system (SMMS) for Fortune 500 brands
- opened up and managed the NYC office
- built and managed the global biz dev team with direct reports in USA, UK, Canada
- sold the SaaS platform to marketers and ad agencies

VP Business Development

Trapeze

Privately Held; 51-200 employees; Marketing and Advertising industry

February 2007February 2010 (3 years 1 month)

MDC Corp's digital marketing agency (MDCA on NASDAQ)
- responsible for global sales, marketing, PR, and partner relations
- opened up and managed the NYC office in 2009/2010
- landed dAOR relationships or major deals with Kraft, Research In Motion, Volkswagen, Microsoft, Wind Mobile, and Canadian Tire

VP Business Development

Rich Internet Group

20032006 (3 years)

Co-founded this digital app dev shop building complex database-driven Web 2.0 applications
- Rebranded and built the app dev practice from a training base
- Hired and managed sales, marketing, and corporate training staff
- Landed Rogers, TELUS and Sprint as major clients

VP Business Development

SBR Global

20022003 (1 year)

Global professional services firm specializing in business process re-engineering
- Managed field sales, inside sales, & marketing staff of 10
- Member of Board of Directors

National Sales Trainer

Xerox Canada

Public Company; 10,001+ employees; XRX; Information Technology and Services industry

20002002 (2 years)

- Coached sales managers and experienced reps nationwide
- Rewrote and delivered the 3-week Basic Sales School for new hires and the 3-day intensive Focus Sales Schools for experienced reps

Enterprise Sales Executive

EMC

Public Company; 10,001+ employees; EMC; Information Technology and Services industry

19992000 (1 year)

World leader in information management and data storage solutions
- Sold enterprise-level data-sharing software and storage hardware
- Created exec relationships and partnerships with dot-coms, ISPs, ASPs, and VCs

Sales Executive

Xerox Canada

Public Company; 10,001+ employees; XRX; Information Technology and Services industry

19971999 (2 years)

- Sold hardware to Tier 1 law firms
- 1998 President’s Club (Hawaii) winner
- High-Volume Sales Rep of the Year (197% of plan)

Andrew Cherwenka's Organizations

  • InsideDigital.org

    Advisory Board Member
    • October 2013 to Present

    InsideDigital focuses exclusively on supporting global brand marketers in their digital challenges. We host monthly peer-to-peer forums and the industry's most engaging small-format events.

Andrew Cherwenka's Volunteer Experience & Causes

  • Volunteer Experience

    • Snowboard Patroller, First Aid Instructor

      Canadian Ski Patrol System
      December 1994 December 2008 (14 years 1 month)

Andrew Cherwenka's Honors and Awards

  • Corporate Social Strategist

    Jeremiah Owyang, Altimeter
    • February 2012

    Altimeter's list of Corporate Social Strategists leading social business at today’s modern corporation. http://www.web-strategist.com/blog/2012/02/10/list-of-corporate-social-strategist-2012-buyerbrand-side-1000-employees/

  • Facebook Preferred Marketing Developer

    Facebook
    • April 2012

    Secured Grip's position as 1 of only 302 Preferred Marketing Developers worldwide. https://developers.facebook.com/preferredmarketingdevelopers/

  • Xerox President's Club

    Xerox
    • January 1999

    Awarded to a small group of the world's top performing sales reps based on various gates including revenue, profit, and units sold.

Andrew Cherwenka's Certifications

  • Google Analytics

    • Google
    • February 2012 to July 2013

Andrew Cherwenka's Publications

Andrew Cherwenka's Skills & Expertise

  1. Digital Marketing
  2. Digital Strategy
  3. Social Media
  4. Advertising
  5. Business Development
  6. Google Analytics
  7. Online Advertising
  8. Marketing Strategy
  9. Strategy
  10. Analytics
  11. Facebook
  12. Creative Direction
  13. Marketing
  14. Social Media Marketing
  15. SaaS
  16. Account Management
  17. Content Strategy
  18. Online Marketing
  19. Digital Media
  20. SEM
  21. Public Relations
  22. Mobile Marketing
  23. Leadership
  24. Integrated Marketing
  25. User Experience
  26. Email Marketing
  27. Web Analytics
  28. E-commerce
  29. Strategic Partnerships

View All (29) Skills View Fewer Skills

Andrew Cherwenka's Education

Queen's University

B.Comm, Commerce

19891993

- Awarded the Queen’s Longstaffe Entrance Scholarship for academic excellence

Activities and Societies: Queen's Rowing Team

Andrew Cherwenka's Additional Information

Websites:
Interests:

Web technology, social marketing, competitive rowing, Ironman triathlons, featured media and business writer for the Huffington Post.

Groups and Associations:

The Advertising Club (NY) - Digital Council, Facebook Developer Garage NYC and Toronto - Co-Chair, IAB Canada, Council Member - Agency Council, Advertising Club of Toronto, Board Member - Director of Interactive (former), Third Tuesday Social Media, Member, Canadian Ski Patrol System, Volunteer Snowboard Patroller and Head Instructor of On-Hill Training at Blue Mountain, Branksome Hall Athletics, Volunteer Rowing Coach, Argonaut Rowing Club, Volunteer Rowing Coach, Hanlan Boat Club, Volunteer Rowing Coach, Harlem River Rowing Community, Volunteer Rowing Coach

Honors and Awards:

Rowing - current competitor, former coach; coached international gold medals for Branksome Hall, Argonaut Rowing Club, and Hanlan Boat Club at Henley, Head of the Charles, and CSSRA
Running – competed in 5 full marathons including New York, San Francisco, and Toronto
Triathlon - Ironman finisher (Ironman Lake Placid 2012, top 34% and Ironman Mont Tremblant 2013)

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