Dark Lord of the Sith at The Death Star
Greater San Diego Area
- Current
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- Dark Lord of the Sith at The Death Star
- Director of Marketing at RealOnlineMarketing.com
- Founder and CEO at Microsoft Corporation
- Past
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- Public Relations and Marketing Manager at Abacus America
- Marketing and Technology Consultant at The University of California
- Web Developer at The Igneous Group
- Director of Customer Service at Tapestry.Net Inc.
- Education
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- University of California, Santa Cruz
- Recommended
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17 people have recommended Brian - Connections
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74
connections
- Industry
- Internet
- Websites
Brian Chernicky’s Summary
Marketing professional with 10 years experience in internet marketing, Web design and development, email marketing, project management, public relations, marketing analysis.
Brian Chernicky’s Specialties:
Market research, web design, web development, search engine optimization / SEO, conversion, marketing, Internet marketing, copy creation, branding and identity, public relations, web statistics, AYBABTU.
Brian Chernicky’s Experience
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Dark Lord of the Sith
The Death Star
(Internet industry)
April 2009 — Present (8 months)
As Dark Lord of the Sith I crush rebel scum, hunt down and destroy Jedi. My power at this job is only second to the power of the Dark Side of The Force.
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Director of Marketing
RealOnlineMarketing.com
(Internet industry)
March 2005 — Present (4 years 9 months)
Responsible for the research, design, development, and Internet marketing behind multiple client Web sites. Actively manage search engine optimization efforts, which have brought many key clients to the top of Google and Yahoo listings. Implement high-ROI email marketing campaigns, establish statistical tracking tools and analyze results. I'm pretty much awesome all the time.
• Raised dozens of clients to top Google and Yahoo ranking positions for popular search terms.
• Increased traffic to client Web sites as much as 1100%.
• Develop and implement email marketing campaigns sent to thousands of recipients, with measured sales conversion of up to 10%.
• Designed, developed, market and maintain over 500 billion Web sites. :) -
Founder and CEO
Microsoft Corporation
(Public Company; MSFT; Computer Software industry)
February 1976 — Present (33 years 10 months)
In the past people padded their resumes. Today people use Linkedin to accomplish more in their pretend world than they do in the real one. Yes, Neo.
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Public Relations and Marketing Manager
Abacus America
(Privately Held; 51-200 employees; Public Relations and Communications industry)
October 2004 — July 2005 (10 months)
Responsible for the management of all public relations campaigns, lead project manager of international marketing web development team, and key marketing manager at a large web hosting and design firm. Duties included management of key media, the creation and distribution of press releases, and the regular production and management of multiple marketing campaigns.
• Achieved 7 major pieces of press in the first three months of employment - a first for the company who had no prior news coverage despite 10 years of previous PR Managers.
• Consistently achieved national, industry and local market press by writing separate versions of releases and maintaining excellent contacts within each segment.
• As project manager of international marketing & web development team, created dozens of websites.
• Designed/redesigned web site pages with focused marketing messages, increasing sales for these products by approximately 35%.
• Increased conversion on direct e-mail campaigns by 42%. -
Marketing and Technology Consultant
The University of California
(Educational Institution; 1001-5000 employees; Internet industry)
March 2002 — October 2004 (2 years 8 months)
Worked with students, UC staff, management, internal departments and partners to develop and market the UC’s outreach efforts. Through website development and content development, created and maintained a tool by which students can learn about and track their progress toward college, and by which UC staff can track incoming student progress via aggregate data.
• Successfully approached and partnered with many non-profit and independent student organizations, resulting in the creation of several co-branded outreach websites for high school students who want to find out more about attending college.
• Decreased support calls by 25% from the creation and maintenance of multiple student and staff user manuals and guides.
• Increased development team efficiency by setting up, managing and maintaining the bug report system for the UC Gateways website. -
Web Developer
The Igneous Group
(Privately Held; 11-50 employees; Internet industry)
December 1999 — September 2001 (1 year 10 months)
Developed database-driven websites using ColdFusion, HTML, SQL, and MSAccess. Maintained and developed some sales, PR, and marketing outreach duties.
• Launched and developed dozens of client websites.
• Taught marketing/outreach workshops to introduce prospective leads to the ColdFusion development environment. -
Director of Customer Service
Tapestry.Net Inc.
(Privately Held; 11-50 employees; Human Resources industry)
August 1998 — December 1999 (1 year 5 months)
Worked with a high-energy marketing team to get big results for a start-up internet company with very little money. Marketing promotions and strategies included search engine optimization, customer retention strategies, industry partnerships and strategic alliances, public relations, and development of marketing collateral.
• Created and implemented strategies which successfully increased customer response rates from 2% to 13% for direct marketing campaigns.
• Improved search engine ranking and optimization / performance, increasing hits by 200%.
• Authored/edited/published regular email newsletter to over 90,000 newsletter subscribers.
• Organized trade show partnerships under aggressive schedule demand.
• Authored press releases and technical articles that were consistently published in trade journals and websites, resulting in new sales and business partnerships.
Brian Chernicky’s Education
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University of California, Santa Cruz
BA , Psychology, Philosophy , 1995 — 1999
My main area of study was cognitive science. I was particularly interested in and performed research about human-computer interaction.
Additional Information
Brian Chernicky’s Websites:
Brian Chernicky’s Interests:
Business: Web site psychology and user-interaction. Personal: Surfing, Diving, Lobster diving, outrigger canoe, dancing.
Brian Chernicky’s Groups:
From 2005-2007 I volunteered my time for the San Diego Small Business Administration’s SCORE organization, as the instructor of their 4-hour Internet Marketing workshop. I developed the course to cover research, marketing, design, Internet marketing, email marketing, search engine optimization, pay-per-click advertising and statistical analysis.
I am also a member of SAG, for the day I totally sell out and be an "actor".
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San Diego Marketing Professionals
Brian Chernicky’s Honors:
AYBABTU Award, 2008
Brian Chernicky’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
