Chelsea Blacker

Past

Search Consultant at Base One
Search Marketing Consultant at Venture Direct Worldwide
Search Marketing Strategist at Promediacorp

The Howard Stern Show Production Intern at Sirius Satellite Radio
Structured Finance Intern at Vertical Capital
Structured Finance Summer Analyst at Maxim Group

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3 more...

Education

New York University
The Pingry School

Recommended

8 people have recommended Chelsea

Connections

97 connections

Industry

Marketing and Advertising

Websites

My Blog

Chelsea Blacker’s Summary

With over two years of search experience, my industry expertise spans both sides of the pond lending me a unique background that understands both the European and American online audiences.

With my roots firmly planted in SEO, I have expanded into social media and am currently monitoring SM avenues to asses how our clients are perceived online and of course, trying to mold that perception. Conversions, I believe, are the best way to measure search's effectiveness; the challenge is always deciding what will count as a conversion.

While I love a bit of PPC and believe it's a great way to up initial traffic, I advocate using PPC as a small part of a larger online marketing strategy. Conversions most often come form organic results hence SEO should be any organization''s top priority.

Also, I've started to guest post on http://www.SearchEngineJournal.com and http://www.DailySEOTip.com. You can also see my recent Marketing Pilgrim post here:

http://www.marketingpilgrim.com/2009/06/you-know-you-work-in-search-when-you.html

Or my Base One Search posts here:
http://www.baseonesearch.co.uk/blog/chelsea-blacker/

Chelsea Blacker’s Specialties:

growing SM audiences, reporting on user behaviors, optimising ppc accounts,

Chelsea Blacker’s Experience

Search Consultant

Base One

(Privately Held; Marketing and Advertising industry)

July 2008 — November 2009 (1 year 5 months)

- evaluating clients social media presence and targeting mediums for further exposure.
- completing SEO evaluations which include on page, off page, and technical areas.
- promote and develop client twitter profiles with more than 10,000 followers.
- writing monthly reports on website performance, digging deep into user behavior and how to improve the user experience.
- managing Base One PPC accounts advertising a variety of B2B products for a range of clients.
- keyword research for both PPC campaigns and SEO strategy documents
- spearheaded the effort to centralize all of the search team's business activities into one document now updated biweekly. This document details the search team’s finances, client spend, services provided to each client (link building/online pr/PPC etc), and reporting requirements for each client.
Search Marketing Consultant

Venture Direct Worldwide

(Privately Held; Marketing and Advertising industry)

January 2008 — May 2008 (5 months)

- lots of PPC management, focusing in online degrees and certifications for higher education.
- developed & managed the company's largest PPC client account of more than $30,000/month (in addition to managing other accounts)
- created monthly reports sent directly to clients explaining campaign progress, targeting areas for further development, and laying out basic performance statistics.
- participated in weekly meetings, reporting to VDW's CEO on my campaigns performance.
- tons of keyword research utilising word tracker, google kw tool,
- worked with kw management tools: Marin, Atlas,
Search Marketing Strategist

Promediacorp

(Marketing and Advertising industry)

June 2007 — January 2008 (8 months)

- managed over $5,000/month PPC campaigns in real estate and fashion
- seo evaluations on potential clients
- writing TTs, MTs, Alt Tags & the like
- link building
- developed new business presentations and strategies
- participated in monthly client meetings and new business meetings
The Howard Stern Show Production Intern

Sirius Satellite Radio

(Public Company; SIRI; Broadcast Media industry)

January 2007 — June 2007 (6 months)

Howard Stern is undoubtably the most famous radio DJ in America, and I landed the coveted internship position in his studio for the spring of 2007.
- Greeting and hosting celebrity guests, preparing them for the show.
- Spearheaded the creation of an archive database for all Howard Stern related media attention (as a history major, i love archives!)
- Assisting in the production of new radio segments.
- Prepping the studio for each show.
- Recording meetings between Howard and the production staff.
- Answering phones and directing enquiries accordingly.
- Waking up at 4:30am to be on the show by 5:30am (rwent live at 6am each weekday morning)
Structured Finance Intern

Vertical Capital

(Financial Services industry)

September 2005 — May 2006 (9 months)

-Analyzed, modeled and evaluated an assortment of structured and derivative products including American ABS/MBS and CDOs.
-Held primary responsibility in creating a database of previous deals.
-Created weekly reports utilising Open Bloomberg.
-Reported directly to VP of company.
Structured Finance Summer Analyst

Maxim Group

(Privately Held; Financial Services industry)

June 2005 — August 2005 (3 months)

- Reviewed offering circulars collecting data for new CDO/CMOs.
- Modelled CDO Waterfalls as outlined in legal documentation.
- Compared originator stats, highlighting the most profitable opportunities for further review.
- Launched a filing scheme for paper records.

Chelsea Blacker’s Education

New York University

BA , History, Production , 1900 — 1900

*Senior Year/Fourth Year, graduated Cum Laude (3.5 GPA) with a 1 in Film Production from Tisch School of the Arts and a 2:1 in History from the College of Arts and Science at New York University. During this time I was simultaneously working 30 hours a week as a search consultant.
*As a Junior/Third Year I studied abroad in London and built my first website focused on NYU archives. Coauthored and published a report on the significance of archives in higher education learning for the leading American archives journal.
*Sophmore/Second Year I was selected out of a pool of 148 applicants to live and represent the university's Centre for Career Development in an upperclassmen residence hall putting on programs and giving career advice. The following summer, due to my strong performance, I was asked to stay on and develop programs for future residents.
*Freshman/First Year Residence Hall Community Coordinator, elected by the 700 residents of Rubin Hall.

Activities and Societies:

Graduated Cum Laude with a 2:1 in History and a 1 in Film Production. Residence Hall Community Coordinator, Centre for Career Development Representative, Study Abroad in London, Digital Archives for nyu.edu .
The Pingry School

High School , Everything: Physics, History, Bio, American Lit, Art, etc. , 1900 — 1900

Pingry is one of the top 25 prep schools in America, typically sending about 1/3 of it's graduating class to "Ivy league" universities as well as other leading uni's (like NYU). I spent a most of time studying, playing on sports teams, and working on my studio art.

Activities and Societies:

Field Hockey State Champions 2002 & 2004 where I played Right Mid-Field, Fencing, Lacrosse, Studio Art, literature magazine contributor, Amnesty International.