
Head of Marketing for Retail Segments & Products at UniCredit Bank
Ukraine

Head of Marketing for Retail Segments & Products at UniCredit Bank
Ukraine
(Privately Held; 10,001 or more employees; Banking industry)
September 2007 — Present (2 years 3 months)
Advertising campaigns for retail banking products and client segments
(Public Company; 10,001 or more employees; Banking industry)
September 2006 — September 2007 (1 year 1 month)
- Overall coordination of creative and media agencies working for UniCredit bank;
- full advertising campaigns development and providing;
- BTL activities maintainance;
- ATL campains for banking products maintainance.
(Marketing and Advertising industry)
April 2004 — September 2006 (2 years 6 months)
Cooperation with advertising and architectural agencies for the development of the corporate identity standards, including branch decoration standards;
Branches redecoration coordination (in terms of constructional works, internal logistics and merchandising);
Marketing and creative briefs preparation;
Coordination of marketing researches in branding.
(Banking industry)
December 2001 — April 2004 (2 years 5 months)
Loan portfolio maintenance;
Analysis of the borrowers financial status and loan disbursement;
Member of the credit committee;
Training of junior loan officers (assistance in: the financial analysis conducting, financial data processing, work with outstanding loans)
Implementation of instalment sellings;
Work with outstanding loans.
1997 — 2002
diving, snowboarding, swingdancing, travelling, branding, photography