Chas Kielt

Current

Freelance Consultant at On Demand Marketing

Past

Senior Director of Marketing at QAS
Director, Global Analyst Relations at Informatica Corporation
(Contract Position) Vice President at SHIFT Communications

Director, Media and IT Analyst Relations at IBM Software Group (Through Acquisition of Ascential Software)
Vice President, Program Strategies at KHJ
Vice President at Miller Consulting Group
Senior Associate, Technology at Agnew, Carter, McCarthy, Inc.
Director of Marketing Public Relations at DOYLE/MCKENNA/BAYER/BROWN

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Education

Emerson College
Ramapo College of New Jersey

Recommended

34 people have recommended Chas

Connections

405 connections

Industry

Information Technology and Services

Chas Kielt’s Summary

Extensive corporate and marketing communications experience; 10 years with agencies and 7 years with category-leading public companies, including Ascential Software, IBM and Informatica Corporation.

Deep background in complex, technical markets: information technology across major vertical industries; healthcare/life sciences; and medical devices. The ability to quickly learn, master, execute and adapt is my hallmark.

I believe there is an inverse correlation between winning and whining.

Member - "Top Recommended People" Group

Common name misspellings: Chaz, Keilt, Kilt

Chas Kielt’s Specialties:

Marketing, executive communication, media and analyst relations, brand strategy and management, demand generation, copywriting and editing, positioning and messaging, internal communication, budget planning and management, contract negotiation, sales enablement, customer reference programs, and competitive intelligence. Software: Microsoft Office Suite; Siebel On Demand CRM; Salesforce.com; InDesign

Chas Kielt’s Experience

Freelance Consultant

On Demand Marketing

(Public Relations and Communications industry)

September 2008 — Present (1 year 3 months)

Provide corporate and marketing communications; media, analyst and community relations; sales enablement; and business consulting services to clients in IT, healthcare, and life sciences. Representative client engagements include:
• Kalido (5/2009 – Present) – Implement marketing communications, influencer relations, branding, social media, customer reference and demand generation programs for a provider of information management software for business intelligence, MDM and data governance. Involved in two major product launches and first virtual users conference.
• Barzilay Communications (1/2009 – Present) – Provide direct-to-patient/physician marketing and PR services to two clinical research organizations (CROs) – NERI and i3; developing collateral and conducting public relations for an assisted living center.
• DataQualityFirst (3/2009 – 4/2009) – Executed an influencer-driven lead generation campaign for a data quality software company powering CDI and MDM initiatives.
• Stealth Start-Up – Business intelligence software space (9/2008 – 2/2009) – Contributed to the sales, marketing and operations components of the business plan. Advised CEO.
Senior Director of Marketing

QAS

(Public Company; Computer Software industry)

February 2008 — August 2008 (7 months)

Led nine-person North American marketing team of a $17M Experian business unit that provides customer data quality software and services. Responsibilities included demand generation, sales enablement, brand identity, interactive marketing, partner marketing, public relations and events management. Managed a $1.04M budget.
• Elevated positioning to enhance market credibility and perceived value.
• Formed relationships with third-party experts to develop programs that generated leads while advancing thought leadership.
• Implemented a comprehensive PR program that expanded industry analyst relationships and generated media coverage in important trade publications.
Director, Global Analyst Relations

Informatica Corporation

(Public Company; INFA; Computer Software industry)

April 2006 — January 2008 (1 year 10 months)

Ran global IT analyst relations for the leading independent enterprise data integration software company with $391M in revenues. Contributed to marketing integration as a member of Marketing Leadership Team. Managed a $500K budget. Supervised one direct report and one dotted-line report in Europe. Advised communications counterparts in APAC and Latin America. Leveraged program results for demand generation and sales enablement.
• Secured record analyst attendance at 2006 user conference, launched PowerCenter 8 and PowerCenter Connect for salesforce.com, the leading software-as-a-service (SaaS) CRM application, and expanded analyst relationships within first thirty days on the job.
• Efforts cited by CMO as a major factor in achieving a Leadership position in the first Gartner Magic Quadrant for Data Integration Tools, 2006, surpassing IBM and all other competitors. Repeated performance in 2007 Data Integration Magic Quadrant.
• Planned and managed first analyst track at Informatica World 2007, doubling year-over-year analyst attendance while cutting costs by 70 percent.
• Led response team that resulted in Informatica's debut in the Leaders quadrant of the Gartner Magic Quadrant for Data Quality Tools, 2007.
(Contract Position) Vice President

SHIFT Communications

(Privately Held; Public Relations and Communications industry)

November 2005 — April 2006 (6 months)

Retained for six months to enhance delivery of services and improve operations at marketing communications agency with offices in Boston and San Francisco. Managed two account teams and a $1.1M technology client portfolio comprising business analytics, data warehousing, and technical software companies.
• Successfully completed two agency reviews, stabilizing assigned client base within first three months of assignment.
• Won two new clients: Megasoft, a multinational technology conglomerate, and Oco Inc., a provider of data integration and business intelligence software-as-a-service (SaaS).
Director, Media and IT Analyst Relations

IBM Software Group (Through Acquisition of Ascential Software)

(Information Technology and Services industry)

May 2003 — October 2005 (2 years 6 months)

Director, IT Analyst Relations.
Managed program to enhance credibility and foster positive relationships for the Information Integration Solutions business unit with industry analysts and independent consultants covering integration (applications, data, and unstructured information) and enterprise search.
• Member of Business Integration Team that merged Ascential Software into IBM.
• Collaborated with senior management and technical, product management and marketing teams on market strategy, product positioning and communication activities.
• Planned and hosted first IBM Information Integration Solutions IT Analyst Symposium.
• Led IT analyst communications for the launch of IBM Content Manager, IBM WebSphere Information Integrator - OmniFind Edition, and the introduction of an open, standard architecture for unstructured information management (UIMA).

Director, Media and Analyst Relations (Ascential).
Developed and implemented multifaceted influencer relations program for a global enterprise software company. Annual revenue grew from $100M to ~$325M during my tenure. Managed one direct report, coordinated activities with international counterparts, and directed two public relations agencies that served as de facto team.
• Increased media coverage 600 percent and expanded industry analyst relationships from five to sixty-five within one year.
• Launched four major products over two years.
• Served as primary spokesperson for the $106M acquisition of Mercator Software in 2003.
• Surpassed primary competitor (Informatica) in the Leaders quadrant of the Gartner Magic Quadrant for ETL Tools, 2003. Maintained this lead throughout my tenure.
• Planned, managed and moderated the company’s first Analyst Symposium in May 2004.
Vice President, Program Strategies

KHJ

(Privately Held; Marketing and Advertising industry)

July 2002 — May 2003 (11 months)

Positioned technology clients for success by delivering sales support, customer relationship marketing, brand identity, and public relations services to set them apart from the competition. Led multiple account teams of three to six people.
• Planned and managed influencer relations for Unisys, the agency’s largest account.
• Co-led team that developed the Unisys Zero-Gap Security Planning brand.
Vice President

Miller Consulting Group

(Privately Held; Public Relations and Communications industry)

March 1998 — July 2002 (4 years 5 months)

Shared responsibility with other corporate officers for defining, charting and attaining the mission of a firm providing strategic communication services to information technology companies. Joined agency as Program Supervisor. Promoted to Director in December 1998 and Vice President in December 1999. Directly managed four supervisors; indirectly managed team of more than 30.
• Helped increase annual revenue from $2M to more than $8M and grow staff from 18 to 55 in three years by focusing agency value proposition, leading business development efforts, and providing on-message, on-target communications services to clients.
• Repositioned Ardent Software from a relational database company to a data integration software pioneer. Informix Corporation acquired Ardent in 2000 for $880M.
• Supervised Informix account through the $1B sale of its database business to IBM and formation of Ascential Software in 2001.
Senior Associate, Technology

Agnew, Carter, McCarthy, Inc.

(Public Relations and Communications industry)

August 1994 — March 1998 (3 years 8 months)

Senior Associate, Technology.
Launched business unit to provide strategic marketing communications counsel and services to Internet, consumer, healthcare, and information and communications technology organizations. Joined agency as Senior Account Executive and was promoted to Account Supervisor in August 1995 and Senior Associate, Technology in April 1996.
• Branded and launched PlanetAll, the first online social networking service, in 1996. Amazon.com acquired PlanetAll in 1998 for $100M.
• Positioned videoconferencing company Vivo Software in the streaming Internet video market in 1996. Devised campaign resulting in 800,000 downloads of VivoActive Player in eight months. Vivo was acquired by RealNetworks for $17.1M in 1998.
Director of Marketing Public Relations

DOYLE/MCKENNA/BAYER/BROWN

(Marketing and Advertising industry)

January 1992 — August 1994 (2 years 8 months)

Built a thriving public relations practice for Nevada's third largest marketing agency.
• Enhanced credibility and created preference for Sparks Family Hospital, a for-profit acute care center competing with two long-established not-for-profits, by securing national attention for one of the first labor tub births in the United States and marketing a free pregnancy testing program that increased Childbirth Center admissions by 32 percent.
• Expanded relationship with Universal Health Services, Sparks Family Hospital’s corporate parent, to include two hospitals in southern California.

Chas Kielt’s Education

Emerson College

M.A. , Marketing Communications , 1990 — 1991

US News & World Report 2008 Ranks Emerson College's Master's Program 15th of Tier 1 Master's Colleges in the North.

Activities and Societies:

Lamba Pi Eta National Honor Society
Ramapo College of New Jersey

B.A. , Communication Arts (Written Communication concentration)

Activities and Societies:

Disc Jockey, WRPR-FM; Editor-in-Chief, The Fourth Estate (campus newspaper)

Additional Information

Chas Kielt’s Interests:

Photography, jazz, Boogie (R) boarding, mountain biking, hockey, football, cooking, dining out, travel, collecting (and consuming) wine, history, urban exploration, IFC, the Cape

Chas Kielt’s Groups:

Hyde Park Youth Hockey (Assistant Coach), The Data Warehousing Institute

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
Business Intelligence Group
TDWI's Business Intelligence and Data Warehousing Discussion Group
Emerson College Alumni Association
Business Intelligence & Analytics Group
Kalido
Chief Marketing Officer (CMO) Network
Master Data Management Interest Group
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Association of Analyst Relations Professionals
IBM co/ex workers independent group
Public Relations Professionals
Marketing Communication
Enterprise Data Quality
Experian
MDM Experts
Kalido Users
Public Relations and Communications Professionals
Healthcare Information and Management Systems Society
Ramapo College of New Jersey - Alumni
Data Warehouse & Business Intelligence Architects
Software Professionals
Ex-Ascential Software
twitter innovators Innovation & Creativity Network of Tweeters
Kalido DIW
Data Warehousing (Business Intelligence, ETL) Professional's Group
Top Recommended People
Data Quality Network
Kalido Community - Official