
Founder @ AuthorityLabs
Phoenix, Arizona Area

Founder @ AuthorityLabs
Phoenix, Arizona Area
Everything Internet buff who has a history of creating and directing the development of great ideas.
General Internet marketing, SEO & PPC management, social media optimization, design usability, website analytics, conversion tuning, variable data printing, prepress file preparation, MS Office/Windows, Apple OS X, Adobe Creative Suite, Quark, HTML, CSS
(Internet industry)
September 2008 — Present (1 year 3 months)
Super simple search engine rank monitoring.
(Investment Management industry)
February 2006 — Present (3 years 10 months)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2007 — May 2008 (7 months)
Sales and business development for an innovative online advertising service. Cultivate new relationships for online display retargeting. Fetchback is specifically a retatargeting company focusing on increasing conversions through relevant retargeted ad placement. Marketing strategy analysis and integrating creative ad campaigns for clients. Identifying conversion mechanisms and developing advertising solutions based on specific business goals.
(Privately Held; 51-200 employees; Printing industry)
July 2006 — November 2007 (1 year 5 months)
Market research - online commercial printing.
Pricing strategy and marketing plan development.
Lead brand development and strategy.
Lead website design and copy writing.
Implement and develop back-end sales, support, prepress and production processes.
Performed search engine optimization and pay-per-click campaign management.
Implemented an ongoing analytics program for multiple web properties.
Lead the FSC (Forest Stewardship Council) Certification of Prisma Graphic Corp. which included internal accountability process and standards development. Coordinate the certification of new potential FSC projects.
(Educational Institution; 501-1000 employees; Publishing industry)
July 2005 — December 2005 (6 months)
Worked with College Publisher to set up the tcudailyskiff.com.
Directed website design.
Migrated content.
Established Online Content Publishing Workflow.
Ad/PR , 2001 — 2005
technology, Internet, outdoors, fishing, camping, skiing, traveling and self-education
Ad2Phoenix, American Marketing Association, Refresh Phoenix, Social Media Club