
Chair, Video Committee at Internet Content Syndication Council
San Francisco Bay Area

Chair, Video Committee at Internet Content Syndication Council
San Francisco Bay Area
Chase Norlin
CEO, Pixsy Corporation
www.pixsycorp.com
Mr. Norlin is the CEO of Pixsy Corporation, the leading B2B provider of video and image syndication. Mr. Norlin has spent the last 15 years in the Internet and digital media industries. Prior to Pixsy, Mr. Norlin served as a senior executive at ValueClick (NASDAQ:VCLK) where he managed publisher distribution for the display advertising network, paid search, and comparison shopping divisions.
Prior to ValueClick, Mr. Norlin held the position of Senior Business Development Consultant to InfoSpace (NASDAQ:INSP) charged with publisher distribution and emerging applications for the paid search division. Previously, Mr. Norlin developed Sony's first online photo sharing venture and founded the web's first video sharing company ShareYourWorld. Mr. Norlin also served as an EIR at Boeing Ventures in launching Boeing's (NYSE:BA) online video and image licensing division.
Mr. Norlin has served on the advisory board of CampusPoint and currently serves on the advisory boards of EgoTVOnline, AdBid Central, VideoThang, Platform264, PickupPal and Adgregate. Additionally, he serves as Chair of the Video Committee at the Internet Content Syndication Council. He was also instrumental in the PR launch of iGirl, one of the most successful mobile entertainment applications in the world. He received his BA from UC Berkeley and MA from The University of Chicago and is a regular speaker on video syndication, online advertising, and search. Recent speaking engagements include the Goldman Sachs 9th Annual Global Media Conference, Goldman Sachs 17th Annual Communacopia Conference, NATPE, NAB, and PubCon.
New venture development, distribution and strategic partnerships, business development, product development, contract negotiation, public relations, general management, P&L.
(Internet industry)
April 2009 — Present (4 months)
(Internet industry)
2009 — Present (less than a year)
(Internet industry)
November 2008 — Present (9 months)
(Internet industry)
October 2008 — Present (10 months)
(Internet industry)
August 2008 — Present (1 year)
(Internet industry)
July 2008 — Present (1 year 1 month)
(Internet industry)
July 2007 — Present (2 years 1 month)
(Privately Held; Internet industry)
May 2005 — Present (4 years 3 months)
• Founder/CEO of leading online video search and video syndication company.
• Named Time Magazine's Top 50 Companies, AlwaysOn Top 100 (3 times), and SOA Web Services "Best AJAX Technology Providers".
• Pixsy is the leading distributor of video and image syndication to websites and applications including Pearson (NASDAQ:PSO), Sonic Solutions (NASDAQ:SNIC), Rediff (NASDAQ:REDF), Lycos, Veoh, and more.
• Built largest index/library of video content from unique sources on the Internet.
• Full P&L responsibility and management of 20 employees.
• Managed national and international distribution and built network of 55M+ monthly unique users.
• Raised seed, Series A, and institutional funding rounds (Gemstar TVGuide).
(Public Company; VCLK; Internet industry)
February 2005 — May 2006 (1 year 4 months)
• Development and management of distribution (publisher) relationships and strategic technology partnerships with Fortune 1000 companies, top 1000 websites, and emerging Web 2.0 applications/services.
• Publisher business development lead for multiple ValueClick properties including ValueClick Media (graphical ad network), PriceRunner (comparison shopping), and Search123 (paid search).
• Creation and execution of syndication/licensing deals with major online media properties, portals, RSS and contextual ad networks, blog and social networks, downloadable applications and loyalty programs, browsers, toolbars, domain holders, search engines, and Alexa top 25,000 sites.
• Achieved 200% QoQ revenue growth with responsibility for $10M+/year in revenue.
(Public Company; 501-1000 employees; INSP; Internet industry)
May 2004 — February 2005 (10 months)
Development and management of strategic publisher distribution relationships with Fortune 1000 companies, top 1000 websites, and emerging applications/services.
(Privately Held; 11-50 employees; Computer Software industry)
May 2004 — January 2005 (9 months)
• New venture development and formulation of market positioning for online marketplace Web Services platform company founded by Amazon.com veterans.
• Media outreach to consumer, retail, technology, and business press (achieved 52 press wins).
(Privately Held; 1-10 employees; Internet industry)
May 2002 — April 2003 (1 year)
Project managed development of online photo sharing application (www.fastalbum.com), an online video sharing service (ShowVox), and a FlashMX-based website creation tool.
(Public Company; 10,001 or more employees; BA; Internet industry)
January 2002 — April 2002 (4 months)
• EIR and Strategy consultant to The Boeing Company in developing an online digital media licensing venture.
• Formulation of new product development, messaging, business development, PR, and sales and marketing strategy.
• Provided staffing recommendations and business plan for achieving visibility in media licensing market.
• BoeingIPLicensing.com now provides a highly automated source of non-aircraft revenue for Boeing.
(Privately Held; 11-50 employees; Internet industry)
January 1999 — January 2002 (3 years 1 month)
Created and managed development of first online photo and video sharing business.
Managed business planning, raised @ $1M in funding from investors, managed product development, generated worldwide publicity, built and managed team of 15 employees, managed third-party vendors (PR and legal), managed budget, and formed nationally recognized Advisory Board.
(Privately Held; 1001-5000 employees; Internet industry)
September 1998 — April 1999 (8 months)
• Identified, negotiated, and managed image distribution partnerships with Microsoft, Qpass, Excite, and Digital River.
• Image distribution partnership with Microsoft exposes Corbis media during content searches in IE.
• Drove the development of Corbis’s first consumer image licensing business.
(Public Company; 10,001 or more employees; Internet industry)
August 1996 — August 1998 (2 years 1 month)
Managed the development of Sony's first online photo sharing venture (The Image Studio) and established content partnerships with leading media companies.