Qualitative market researcher, Ethnographer, Travel writer, Photographer
India
- Current
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- Vice President at Drshti Strategic Research Services Pvt. Ltd.
- Past
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- Consultant, freelance writer, photographer at Indsight research (Sole Proprietorship)
- Senior Research Director at Drshti Strategic Research Services Pvt. Ltd.
- Manager - Methods Innovation at Human Factors International
- Senior Research Executive at IMRB International
- Education
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- London School of Economics and Political Science
- Mudra Institute of Communications, Ahmedabad (MICA)
- University of Madras
- Connections
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189
connections
- Industry
- Market Research
- Websites
Charukesi Ramadurai’s Summary
Market research, social and developmental research, ethnography, consumer insights, technology and innovation…
I hate labels - with time, I am beginning to hate them all the more… Qualitative research is what I do… However, ‘qualitative researcher’ does not describe me entirely. Ethnographer. Blogger. Traveler. Photographer. Parts, not the whole. I have been in the field of consumer research for twelve years now. Seems such a long time…
I blog about design and innovation and technology and qualitative research methods at "MindSpace" (although not as regularly as I would like) - http://mindspace.wordpress.com - and my travel stories can be found at "Itchy Feet" - http://traveholic.wordpress.com
I write travel stories and features, egged on more by the pleasure of seeing my photographs in print, than my name. Seriously! My articles and photographs have been published in Hindustan Times Cafe, Brunch, Mint, Windows & Aisles, India Today Travel Plus, Outlook Traveller Weekend Breaks, Himal, Taste & Travel...
Charukesi Ramadurai’s Specialties:
consumer insights, qualitative research, focus groups, deep dives, ethnography, contextual inquiry, emerging markets, creative workshops, social and development research, social communication, street photography, features writing...
Charukesi Ramadurai’s Experience
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Vice President
Drshti Strategic Research Services Pvt. Ltd.
(Market Research industry)
May 2008 — Present (1 year 3 months)
At Drshti - meaning 'vision' - I handle client relationships and large qualitative research projects, apart from periodically badgering the bosses about getting cracking on more focussed and innovative research methods, including ethnography and research using blogs and social networking sites. Spread the passion, is what I say!
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Consultant, freelance writer, photographer
Indsight research (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Market Research industry)
May 2007 — April 2008 (1 year)
I am an independent qualitative research consultant in Mumbai - my work revolves around understanding and interpreting social behavior of people - call them consumers, call them users or just people - in all their complexities. My interests are in alternative research methods - ethnography, narratives, images...
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Senior Research Director
Drshti Strategic Research Services Pvt. Ltd.
(Market Research industry)
May 2006 — April 2007 (1 year)
Consumer research using qualitative research methods
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Manager - Methods Innovation
Human Factors International
(Privately Held; 51-200 employees; Market Research industry)
September 2005 — March 2006 (7 months)
Human Factors International is one of the largest usability research and design testing companies in the world. As part of their newly set up "contextual innovations" team, my role was to provide research support for business innovation in emerging markets (specifically India) using ethnography combined with other suitably modified qualitative user research methods.
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Senior Research Executive
IMRB International
(Privately Held; 501-1000 employees; Market Research industry)
June 1997 — September 1999 (2 years 4 months)
market research, qualitative research
Charukesi Ramadurai’s Education
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London School of Economics and Political Science
MSc , Social Research Methods / Social Psychology , 2001 — 2002
Interest in alternative research methodologies. My dissertation at the LSE was on : Rural research techniques in India – a cross-cultural comparison of conventional Western research techniques and methods adapted for use in social and commercial research in rural India
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Mudra Institute of Communications, Ahmedabad (MICA)
MBA , Marketing Communications, Market Research , June 1995 — April 1997
Specialised in Market Research. Other courses include : Communication Research, Advertising Management, Brand Management, Strategic Marketing and Theories & Models of Communication
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University of Madras
BA , Economics , June 1992 — March 1995
III Rank in the University
Additional Information
Charukesi Ramadurai’s Websites:
Charukesi Ramadurai’s Interests:
Blogs, Blogging, Social Networking, Usability, Innovation, Ethnography, Travel, Social Psychology, Elementary Education, Photography...
Charukesi Ramadurai’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
