
New Media Consultant, Digital Mentor, Marketing Adviser & Business Owner
Darlington, United Kingdom

New Media Consultant, Digital Mentor, Marketing Adviser & Business Owner
Darlington, United Kingdom
Born in the North East of England, I studied International Business with French, at University in Liverpool and spent the 3rd year of my degree at IPAG, Nice. Since graduating I have worked in New Media, IT, Professional Services, Tourism, Manufacturing and Engineering companies operating nationally and internationally.
My digital media interest and experience stems from 1997 when I joined a then small team called Amaze which backed by venture capital span out from Liverpool John Moores University www.amaze.co.uk grew and shrank atop the rising and falling dot com boom. The team grew from 7 to 120 staff and was generating annual turnover of £10 million. Client accounts included Saatchi, PWC and VW.
I returned to the North East in 2002 where I met and married Martin. We have a daughter Lucy and live in Teesdale where we are surrounded by generations of both sides of our family.
I enjoy being around people with bright minds, talent, energy and persistence.
Internet & Web; E-Commerce; Search Engine Marketing; New Media; Able to quickly understand key issues limiting business growth; Thorough understanding of Project, Programme, Operations and Financial Management; Proficient with IT and software; Strong interpersonal communication skills; Fluent French, Smattering Russian. Member of the Chartered Institute of Marketing.
(Government Agency; Government Administration industry)
July 2009 — Present (6 months)
AAPs have been set up by DCC as a key way of listening to and working with local people. They were designed in consultation with local people from the summer of 2008..
Each AAP is made up of an Area Forum and an Area Board to identify and tackle issues in local communities. AAPs then put plans and actions in place to deliver services where they are needed most.
There are 14 partnerships, each with a Board made up of elected members from organisations such as the county council, town and parish councils, and health, police and fire brigade, community and voluntary groups, and the public.
AAPs contribute to the county council’s and the County Durham Partnership’s vision. The AAPs work around the four themes of:
Engagement: working with communities to build a dialogue with communities and encourage local people to be involved in planning local services
Empowerment: giving people the power to work in partnership with organisations and help them combine their efforts to improve local services
Local action: developing an action plan for the AAP, and resolving issues by using AAP funding and the resources of the county council and partner organisations
Performance: monitoring and improving public service performance and supporting the AAP and County Durham Partnership to achieve their aims
(Management Consulting industry)
November 2008 — Present (1 year 2 months)
Fellowship Scheme - North East
Are you a digital media or technology specialist with a business idea, research project or portfolio piece you're keen to develop? Do you have an innovative product or intellectual property that you want to commercialise and take to market but maybe don't know how? If so, we're here to help...
The DigitalCity Fellowships scheme offers entrepreneurs and innovators in these growing sectors the opportunity to explore their ideas in a supportive environment with world class facilities. It's co-ordinated by the Institute of Digital Innovation and forms part of the wider DigitalCity project which is also facilitated by the University of Teesside and Middlesbrough Council and supported by One Northeast.
Through an intensive three or six month project, the Fellow carries out research, product or commercial development to a stage where it is to industry standard, commercially viable or able to attract further funding.
Ideally a Fellow* is a recent graduate, postgraduate or an industry professional inbetween projects. They must be free to devote their time and energy to the successful completion of their project.
Fellows are awarded a bursary which allows them to work on their project full time, supported by industry mentors with the expertise and know how to help them produce breathtaking work which can be taken to market.
(Media Production industry)
2007 — Present (2 years )
Collaborative marketing website promoting particularly good online boutiques, specialist and independent shops. Winner of the Best Business to Consumer website at North East Digital Awards www.northeastdigitalawards.co.uk
(Media Production industry)
January 2007 — Present (3 years )
http://www.wessociety.com
(Broadcast Media industry)
June 2003 — Present (6 years 7 months)
Founder Director of Radio Teesdale a Community Radio Station set up in 2003. We were amongst the first Community stations in the UK to secure one of the newly available permanent broadcast licences and to start full time broadcast. The station is run by a team of 60 volunteer members, broadcasting 24/7 to a local population of 24,000, currently 4,000 of whom listen to the station online.
(Management Consulting industry)
December 2002 — Present (7 years 1 month)
The Enterprise Agency is a not-for-profit social enterprise, and award winning economic development agency. We support local people starting up in business, improving company performance, e-enabling businesses, and creating and managing communications tools to benefit rurally based, small, family run companies.
Here my role includes provision of business development advice and support; Promotion and facilitation of group development activities and networking amongst local businesses; Developing partner relationships; Identification of sources of funding and financial support; Preparation and submission of applications for funding and financial assistance; Specialist advice; Agency Marketing Strategy and Plan; Strategy development for local SME’s; Visitor destination and inward investment strategy consultancy; Account Management; Revenue generation; OneNorthEast RDA Consultant; UK Online Consultant; Systems Management – IT, CRM; Web Development, E-commerce, SEM, SEO specialist.
(Privately Held; Internet industry)
December 1999 — April 2001 (1 year 5 months)
Amaze Limited www.amaze.com - Leading European provider of integrated e-business solutions, strategic consulting, web technology and design implementation.
Responsible for the quality development and delivery of all projects, turn-over £10 million, staff 120. Role encompassed new project risk analysis, proposal writing and review, multi-project scheduling, resource planning, Project Management and Development team leadership. Account management and sales forecast planning.
Key accounts included PWC, Saatchi & Saatchi, Proctor and Gamble, IBM and Volkswagen.
(Privately Held; Internet industry)
December 1997 — December 1999 (2 years 1 month)
Responsible for the quality delivery of all projects total final annual turnover £3.5 million, role included cross-discipline recruitment, management and resource allocation. Company growth 25 from to 40 staff.
(Mechanical or Industrial Engineering industry)
May 1996 — November 1997 (1 year 7 months)
ISO 9001 accredited engineering company, 90% export sales achieved through world-wide network of distribution agents.
(Media Production industry)
March 1994 — August 1994 (6 months)
Placement: Creation of the 1995-1996 Marketing and Communication plans, Implementation of the 1994-1995 Marketing plan; Tour operator contract negotiation
(Mechanical or Industrial Engineering industry)
June 1990 — August 1990 (3 months)
International engineering group, manufacturer of seals and gaskets for use in the Nuclear, Aerospace and Automotive Industries.
Placement: Sales - Progressing, job costing; Purchasing - Stock control and procurement; Accounts - Invoicing and credit control.
(Mechanical or Industrial Engineering industry)
January 1989 — August 1989 (8 months)
International engineering group, manufacturer of seals and gaskets for use in the Nuclear, Aerospace and Automotive Industries.
Placement - Maintaining production schedules, from order to stock control of finished parts; Quality Control - Liasing with the drawings office for technical support in pre-despatch quality control testing procedures
BA(Hons) , International Business Studies with French , 1991 — 1995
Chartered Institute of Marketing
2009 Reinforcing Synergies II, www.reinforcingsynergies.com
Exemplar Practitioner of E-Business Adoption and Enablement
2008 NFEA Best Rural Programme at www.nfea.com for
The Enterprise Agency
2007 Best Business to Consumer website at www.northeastdigitalawards.co.uk for www.milliondollarwomen.co.uk
2007 NFEA Best Outreach Programme at www.nfea.com
The Enterprise Agency