Charlie Wollborg

Current

Community Builder at Motor City Connect
Chief Troublemaker & Founding Partner at Curve Detroit Advertising, Marketing Design

Past

Associate Creative Director at Carlson Marketing Group
Interactive Designer at The Internet Factory

Education

Oakland University

Recommended

19 people have recommended Charlie

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Charlie Wollborg’s Summary

Charlie is a purveyor of attention. He helps growing brands stand out from the clutter and demand attention with a blend of online and traditional marketing tactics. He puts ideas into action—leveraging his passion, creativity and experience to achieve client business goals.

He opened the doors of Curve Detroit Advertising, Marketing & Design after being thrown out of several well respected ad agencies. As a writer, designer and strategist, he has delivered blue sky ideas and bottom line results for blue chip local and national clients including: Saturn, Mazda, Boyne, Sanders Candy and Blue Cross.

When he’s not building brands, you’ll find Charlie on the speaking circuit with his good friend Terry Bean. They inspire, educate and entertain audiences with keynote presentations on social networking, branding, marketing and applying the law of attraction to the world of business.

on the personal side
He loves ice cream, hiking in Tobermory and the feel of Lake Michigan sand between his toes. His dislikes include poorly designed billboards, speed limits and people who flick cigarette butts out the window. He’s happily married to his unhappily married wife, Elena. They live in Oakland County with their son Lanagan Jack and an insane cat named Stitch.

In a past life, Charlie was the lead singer of Brave New World and a terrible stand-up comic. He loves skiing, softball, hiking, tennis and despite his better judgment, the Detroit Lions. He dreams of Michigan as the alternative energy capital of the globe and a day when America doesn’t import a drop of oil.

in the community
Charlie supports HAVEN Domestic Violence Shelter, Paws With A Cause, Motor City Blight Busters, Red Cross, Children’s Hospital and the Michigan Nature Association.

Charlie Wollborg’s Specialties:

marketing strategy, advertising, marketing, design, packaging, branding, corporate identity design, logo design, viral marketing, social networks, social networking, social media, twitter, graphic design, web design, copywriting, writing, strategic business creativity, community building

Charlie Wollborg’s Experience

Community Builder

Motor City Connect

(Think Tanks industry)

March 2007 — Present (2 years 5 months)

Providing networking opportunities for 2600 of Detroit’s top professionals, Motor City Connect is part social network, part business networking group, part professional development organization and part community service club.
Chief Troublemaker & Founding Partner

Curve Detroit Advertising, Marketing Design

(Privately Held; Marketing and Advertising industry)

2002 — Present (7 years)

Charlie has helped a broad range of clients from International Automotive Components to Blue Cross to Boyne Resorts turn heads, capture hearts and sell more stuff. Most notably, he lead the relaunch of the Sanders Candy brand, building wraps for the Super Bowl and new packaging strategy for foneGEAR targeting big box retailers.

As Curve's idea guy, Charlie delivers big picture concepts designed to launch brands, make a splash and demand attention. He continually investigates what’s new and what’s next in marketing, as well as how it can benefit his clients brand.
Associate Creative Director

Carlson Marketing Group

(Privately Held; 10,001 or more employees; Marketing and Advertising industry)

1995 — 2002 (7 years)

As strategist, designer and writer, Charlie worked with import and domestic manufacturers to drive sales. Most notably, he spearheaded the “My Saturn” owner loyalty efforts, Ford’s first internet car sales program and GM's Global Conference presentations. His work was recognized by the Detroit Creative Directors Council for creativity and the Direct Marketing Association for effectiveness.
Interactive Designer

The Internet Factory

(Internet industry)

1994 — 1995 (1 year)

As a web designer and programmer, Charlie's team launch the first web sites for several Fortune 500 companies.

Charlie Wollborg’s Education

Oakland University

Additional Information

Charlie Wollborg’s Websites:

Charlie Wollborg’s Interests:

skiing, tennis, softball, hiking, all things apple, audiobooks, green design, solar power, wind power, wave power, grilling sacred cows, graphic design, business, advertising, marketing, social media, keynote speaking, blue sky days

Charlie Wollborg’s Groups:

Motor City Connect, Detroit Synergy, The Corporate Edge, The Carbon Fund, Automation Alley, BBCC (Birmingham Bloomfield Chamber of Commerce), Marketing Over Coffee, Oakland Business Forum, LA2M