Helen (Charlie) Robinson (nee Stevens)

Current

Communication Consultant at ElectraNet
Founder at Dead Reds Wine Group
Owner at CharlieDesign

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Past

Senior Consultant, Communications at South Australian Government
Knowledge Manager / Business Development at CISA Inc
Business Services Manager, IT at Australia Post

Online Marketing at Commonwealth Bank of Australia
Project Extranet Rollout at Bovis Lend Lease
National Project Administrator at Hitachi
Project Administrator at Tandem Computers
Claims (various) at WorkCover Corporation

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Recommended

11 people have recommended Helen (Charlie)

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215 connections

Industry

Public Relations and Communications

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Helen (Charlie) Robinson (nee Stevens)’s Summary

Looking back, project administration, library technician roles, claims management and web management have all helped my career develop to what it is today.

My passion for our community saw me working for the not-for-profit CISA Inc. This role encompassed knowledge management and business development with marketing/PR of community services eg Eventspool.

Moving into government - I provided strategic leadership for OCBA in ensuring the cost-effective provision of high-quality electronic (web), print and promotional resources. This included the Government of South Australia re-branding exercise.

As Communication Consultant for the Office of Public Employment I was called upon to provide communication advice, consultancy and support for the identification, planning and management of a plethora of high-level marketing and promotional strategies, specifically created to facilitate a positive professional image for the public sector.

Moving into the Senior Consultant Communication position within the Shared Services Division, within the Department of Treasury and Finance, saw me responsible for brand and communications such as internal and external communications, including managing the agency briefing roll out to relevant government personnel (over 3000 employees).

As Communication Consultant for ElectraNet, my role is accountable for the effective analysis, development and delivery of business wide and stakeholder communications (internal and external), public relations, media, sponsorships and marketing initiatives. This includes a role in the management of project community consultations and community benefit programs.

I also freelance as CharlieDesign and own the Dead Reds Wine Group - a group committed to unearthing great old wine.

Helen (Charlie) Robinson (nee Stevens)’s Specialties:

communications (internal and external), networking, stakeholder relations, public relations, community consultation, media, social new media, sponsorship, event management, other social media/networking activities, website management including mobile communications and internet researcher.

Helen (Charlie) Robinson (nee Stevens)’s Experience

Communication Consultant

ElectraNet

(Privately Held; Utilities industry)

October 2007 — Present (2 years 2 months)

The Communications Consultant is accountable for the effective analysis, development and delivery of business wide communication, public relations and marketing initiatives. The Consultant is a key service provider to the business and proactively identifies opportunities to add value and support problem solving through communication strategies.

The Consultant is the principle media liaison contact for the company which requires on call access 24 x 7 to manage media enquiries.

Key Responsibilities:
• Managing the efficient and effective delivery of business wide
communication activities
• Proactively identifying opportunities to support all aspects of the business through communication initiatives, whilst providing a strong customer service focus
• Managing the company’s media liaison function, providing strategic communication advice to executive management on issues arising
• Managing communications during emergency situations on the transmission network, ensuring the company’s position is positively communicated to external stakeholders
• Managing and maximising exposure of external relationships for ElectraNet corporate and community sponsorships, pursuing positive community and media awareness
• Developing and implementing communication, community consultation, public relations and media plans for ElectraNet infrastructure projects in consultation with relevant project manager
• Liaising with key sectors of the business whom have individual responsibility of external positioning to deliver agreed marketing campaigns as required
• Management of ElectraNet’s external websites and internal intranet site
• Ensuring cost effective service delivery from external providers
Founder

Dead Reds Wine Group

(Wine and Spirits industry)

October 2007 — Present (2 years 2 months)

Dead Reds Wine Group has been formed to celebrate (and send off) the “dead” red wines from our cellars. We hold quarterly events.
Owner

CharlieDesign

(Public Relations and Communications industry)

July 2004 — Present (5 years 5 months)

http://www.retaggr.com/AddMe/charlie

Doug, my boss once wrote: "Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table..."

* Brand Management
* Communications (Internal & External)
* Media, Public Relations & Networking
* Online Management, including WAP, analytics and online measurement

* Social Media
** Blogging
** FaceBook (social)
** Flickr (photography)
** LinkedIn (CV)
** Ping (dissemination)
** Plurk (social)
** Technorati (skill)
** Twitter (TweetDeck, HootSuite, TwitPic) (dissemination)
** YouTube (video)

Activities and Societies: Boards & Committees
C31 Adelaide (community TV), 2004 til 2006, general board member then vice chair position
Shorts Film Festival 2005, committee member
Senior Consultant, Communications

South Australian Government

(Government Agency; 10,001 or more employees; Government Relations industry)

September 2004 — October 2007 (3 years 2 months)

Office of Consumer and Business Affairs
Office of Public Employment
Department of Treasury and Finance, Shared Services SA
Knowledge Manager / Business Development

CISA Inc

(Non-Profit; 1-10 employees; Information Services industry)

2002 — 2004 (2 years )

Management of CISA services such as Eventspool.
Developed the South Australian Common Knowledge Community with SACommunity.info being the outcome.

Doug my boss once wrote: "Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table..."
Business Services Manager, IT

Australia Post

(Government Agency; 10,001 or more employees; Information Technology and Services industry)

2001 — 2002 (1 year )

Developed the customer fulfilment solution (phase 2) and expanded the solution to online offering, managing all external customers from corporate through to business. Rolled the solution out nationally with enhancements including lead generation modules as well. All online. One screen interface philosophy.
Online Marketing

Commonwealth Bank of Australia

(Public Company; CBA; Banking industry)

1999 — 2001 (2 years )

NetBank and then Online Business Customer Stakeholder
Memorable moment was taking NetBank (for CommBank) around Australia. eDay roadshow went to 19 different locations. It was hard work but fun.
Project Extranet Rollout

Bovis Lend Lease

(Public Company; 5001-10,000 employees; LLC; Construction industry)

1998 — 1999 (1 year )

Renzo Piano / Macquarie Chair Building Construction Site - Extra/Internet Implementation
National Project Administrator

Hitachi

(Public Company; 10,001 or more employees; HIT; Computer Hardware industry)

1998 — 1998 (less than a year)

Sydney contract (approx dates)
Project Administrator

Tandem Computers

(Public Company; 5001-10,000 employees; TDM; Computer Hardware industry)

1995 — 1998 (3 years )

Adelaide - SuperSIRUS Project, then Sydney Optus Pre-Paid Mobile
Claims (various)

WorkCover Corporation

(Public Relations and Communications industry)

1987 — 1994 (7 years )