Charlie (Helen) Robinson (Lawson nee Stevens)

Current

Communication Consultant at ElectraNet
Interactor at CharlieDesign (Sole Proprietorship)

Past

Senior Consultant, Communications at South Australian Government
Knowledge Manager / Business Development at CISA Inc
Business Services Manager, IT at Australia Post

Online Marketing at Commonwealth Bank of Australia
Project Extranet Rollout at Bovis Lend Lease
Project Administrator at Tandem Computers
National Project Administrator at Hitachi
Claims (various) at WorkCover Corporation

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Charlie (Helen) Robinson (Lawson nee Stevens)’s Summary

Looking back, I moved into the IT arena as Project Administrator on International projects with my skills eventually taking me to Sydney and to the management of web implementations, to managing websites such as the Commonwealth Bank that contained over 3000 content pages.

Returning to Adelaide I developed the Australia Post CRM Intranet whilst managing their (IT) Business Services. However my passion for promoting the community saw me eventually working for the not-for-profit CISA Inc. My role as Knowledge Manager there encompassed business development with marketing/PR of community services eg Eventspool.

Moving into government - whilst at OCBA I provided strategic leadership in ensuring the cost-effective provision of high-quality electronic (web), print and promotional resources. I undertook the Government of South Australia re-branding exercise: firstly establishing OCBA's brand position and then managing the implementation, including a significant website redevelopment.

As Communication Consultant for the Office of Public Employment I was called upon to provide communication advice, consultancy and support for the identification, planning and management of a plethora of high-level marketing and promotional strategies, specifically created to facilitate a positive professional image for the public sector.

As the Senior Consultant Communications within the Department of Treasury and Finance, SSRO, my role was responsible for activities including branding, marketing communications (including newsletters, publications and document templates), internal communications (staff newsletters, intranet), external website and agency briefings to relevant government personnel (over 3000 employees).

I am currently the Communications Consultant for ElectraNet, accountable for the effective analysis, development and delivery of business wide communications, public relations and marketing initiatives.

I also freelance as CharlieDesign.

Charlie (Helen) Robinson (Lawson nee Stevens)’s Specialties:

communications (internal and external), networking, pr/media, social new media, website management including mobile communications, and event management

Charlie (Helen) Robinson (Lawson nee Stevens)’s Experience

Communication Consultant

ElectraNet

(Privately Held; 51-200 employees; Utilities industry)

October 2007 — Present (11 months)

accountable for the effective analysis, development and delivery of business wide communication, public relations and marketing initiatives
Interactor
CharlieDesign (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Public Relations and Communications industry)

July 2004 — Present (4 years 2 months)

Communications - PR/Media - Website Management - Networking
Senior Consultant, Communications

South Australian Government

(Government Agency; 10,001 or more employees; Government Relations industry)

September 2004 — October 2007 (3 years 2 months)

Office of Consumer and Business Affairs
Office of Public Employment
Department of Treasury and Finance, Shared Services SA
Knowledge Manager / Business Development

CISA Inc

(Non-Profit; 1-10 employees; Information Services industry)

2002 — 2004 (2 years)

Management of CISA services such as Eventspool.
Developed the South Australian Common Knowledge Community with SACommunity.info being the outcome.

Doug my boss once wrote: "Your insistence that all communication should also be art and that good information is well designed has transformed us all. The element missing in the earnest efforts of our UK colleagues is the artful fun you bring to the table..."
Business Services Manager, IT

Australia Post

(Government Agency; 10,001 or more employees; Information Technology and Services industry)

2001 — 2002 (1 year)

Developed the customer fulfilment solution (phase 2) and expanded the solution to online offering, managing all external customers from corporate through to business. Rolled the solution out nationally with enhancements including lead generation modules as well. All online. One screen interface philosophy.
Online Marketing

Commonwealth Bank of Australia

(Public Company; 10,001 or more employees; CBA; Banking industry)

1999 — 2001 (2 years)

NetBank and then Business Customers
Memorable moment was taking NetBank (for CommBank) around Australia. eDay roadshow went to 19 different locations. It was hard work but fun.
Project Extranet Rollout

Bovis Lend Lease

(Public Company; 5001-10,000 employees; LLC; Construction industry)

1998 — 1999 (1 year)

Renzo Piano / Macquarie Chair Building Construction Site - Extra/Internet Implementation
Project Administrator

Tandem Computers

(Public Company; 5001-10,000 employees; TDM; Computer Hardware industry)

1995 — 1998 (3 years)

Adelaide - SuperSIRUS Project, then Sydney Optus Pre-Paid Mobile
National Project Administrator

Hitachi

(Public Company; 10,001 or more employees; HIT; Computer Hardware industry)

1998 — 1998 (less than a year)

Sydney contract (approx dates)
Claims (various)

WorkCover Corporation

(Public Relations and Communications industry)

1987 — 1994 (7 years)