Charlie Nichols Browning

Current

VP of Marketing at HyveWorks.com
VP of Marketing at Common Sense
VP of Marketing, Consultant at Seven87 Marketing

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Past

Global Marketing Manager, Global Online at KCI Medical
Practice Manager, User Experience at Neudesic
Director, Interactive at Tocquigny Advertising, Interactive + Marketing

Creative & Marketing Director at SmartPrice.com
Director of Customer Experience at Agillion
Manager Info Architecture, Branding & Usability at Dell
Producer, Interactive Services at SicolaMartin
Director, Internet Production at Reed Sendecke
Co-Founder, Vice President of Technology at Adjacency

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6 more...

Education

University of Wisconsin Milwaukee

Recommended

8 people have recommended Charlie

Connections

500+ connections

Industry

Marketing and Advertising

Charlie Nichols Browning’s Summary

Marketing leader with nearly 15 years experience in all aspects of marketing, customer acquisition and social business.

*** Digital strategy and execution:
- Marketing strategy, segmentation, eCommerce
- Usability, user experience, conversion improvements
- International sites, localization, multi-lingual sites
- iPhone, mobile websites and SMS campaigns
- Measurement, analytics, version testing

***Multi-channel customer acquisition:
- Search marketing; SEM, PPC, SEO
- Email marketing, landing page optimization, mobile
- Social media and PR; Facebook, Twitter, private label networks and analytics

***Program management and team leadership:
- Traditional and agile projects, consensus building, negotiation
- Team, vendor and partner selection and management
- Prioritization and measurement of all activities for optimal return on investment

Charlie Nichols Browning’s Specialties:

Keywords:
Marketing, Online Strategy, Interactive Strategy, Social Business, Enterprise 2.0, Business Collaboration, iPhone Apps and Mobile Web, Ecommerce, Marketing Programs, Branding, Social Media, Global Websites, Multi-lingual sites, Hispanic Marketing, Product Marketing, Agile, Negotiation, Communication.

Charlie Nichols Browning’s Experience

VP of Marketing

HyveWorks.com

(Privately Held; Information Technology and Services industry)

April 2009 — Present (8 months)

HyveWorks is a suite of integrated collaboration and innovation tools for businesses. Designed to improve Organizational Awareness, Individual Engagement and share Collective Intelligence, HyveWorks is currently in beta with several large organizations.

Connect with HyveWorks to bring the best of social business collaboration and "Enterprise 2.0" to your company.

Visit www.HyveWorks.com for more information.
VP of Marketing

Common Sense

(Privately Held; Information Technology and Services industry)

December 2006 — Present (3 years )

Common Sense is a technology services company that tries to keep technology simple for their clients. We have 3 major areas that we focus on:

** iPhone applications via PlataMobile.com
New iPhone Content Management FrameWork (a CMS), Reporting Dashboards, Microsoft Sharepoint integrations, Book Excerpts and Summaries, Games and Location-Based/GPS Integrations.

** Email Marketing via Doppler Email:
Doppler Email Product (at www.FromDoppler.com), Self-service Email Programs, Email Strategy and List Management, Templates, Enterprise Integration and Custom Email Gateways.

** Microsoft Solutions:
Including Sharepoint integrations, .NET Custom Development, Dynamics CRM, Silverlight and Microsoft’s Azure Cloud Platform.

** Advisory Board Member since 2005
VP of Marketing, Consultant

Seven87 Marketing

(Marketing and Advertising industry)

1996 — Present (13 years )

• Marketing management, social media, and user experience services. Growing business and reducing costs for over 40 clients in consumer and B2B areas; e-commerce, services, technology and software.
• VP of Marketing and User Experience (contract) for startup social network and video sharing company. Responsible for business planning, financial planning, marketing, product strategy and execution. 2008+
• Consulting VP of Marketing for Common Sense LLC, an international services company and FromDoppler.com, a bilingual email-marketing product and founded PlataMobile.com an iPhone and Mobile Development division. 2005-present
• Managed ecommerce email marketing and landing page projects for Dell, using analytics and version testing to increase traffic and sales (via Kolar Advertising). 2002
• For AMD, (AMD:NYSE) developed plan for global website refresh project; requirements, strategy, RFP process, vendor selection, and executive communication (via Liaison). 2002
• Provided marketing and business development services for Orbik Corporation, managing projects for Prodigy and Waveset (Sun). 2001
• Blog on business, marketing, branding, mobile, social media & networks, online video, & more at www.Seven87.com
Global Marketing Manager, Global Online

KCI Medical

(Public Company; kci; Medical Devices industry)

July 2008 — April 2009 (10 months)

• KCI is a $1.9 billion global medical devices company (KCI:NYSE)
• Rebuilding medical devices websites with global design and localized content, in 18 countries in 8 languages, plus microsites; led design, content, technology and legal/regulatory review process.
• Working with business leadership, product groups, IT and country management and over 9 vendors.
Practice Manager, User Experience

Neudesic

(Privately Held; Information Technology and Services industry)

June 2007 — February 2008 (9 months)

• Neudesic is a Microsoft National Systems Integrator and Gold Partner
• Founded new User Experience Practice in a 220+ person technology consulting organization, responsible for strategy, sales support, operations, execution and collaboration with other practices.
• Created a team of UX strategists, information architects, designers and technologists to create websites and applications in Microsoft technologies such as Silverlight, Sharepoint and .net.
• Drove successful efforts to contract manage several of Microsoft’s top trafficked Developer Communities.
• Clients include Microsoft, Word & Brown, ACS (ACS:NYSE) and Fidelity National Financial (FNF:NYSE).
Director, Interactive

Tocquigny Advertising, Interactive + Marketing

(Privately Held; Marketing and Advertising industry)

2005 — May 2007 (2 years )

• Tocquigny is a Top B2B Agency (B-to-B Magazine) and Top 25 Interactive Agency (Adweek)
• Interactive leadership for Dell, AMD, Caterpillar (CAT:NYSE), Synopsys (SNPS:NASDAQ), World Vision.
• Led migration of 5 large content sites to Dell.com for Education, Government and Healthcare segments.
• Launched teen-focused social networking site, assisted in strategy, project leadership, user experience and search marketing. In 2007 had over 105,000 members and 1.8 million user interactions.
Creative & Marketing Director

SmartPrice.com

(Telecommunications industry)

April 2003 — October 2005 (2 years 7 months)

• Directed strategy and execution of multiple websites, including business and consumer telecom ecommerce sites, lead generation and order management applications.
• Managed relationships and co-branded projects with Best Buy, Yahoo! Finance, Office Depot and FTD.
• Reduced design budget by over 50% and improved delivery & results.
• Designed changes to improve sales conversions by 34% on a partnership site with Yahoo! Finance.
• Boosted conversion by 10 to 300% in various segments analytics, usability and testing programs.
Director of Customer Experience

Agillion

(Information Technology and Services industry)

2000 — 2001 (1 year )

• Managed $600k budget and an award-winning team to develop websites, applications and advertising.
• Selected translation vendor, and managed implementation of a multi-language Vignette publishing solution.
Manager Info Architecture, Branding & Usability

Dell

(Public Company; DELL; Information Technology and Services industry)

1998 — 2000 (2 years )

• Managed requirements and design communications for a global re-build of all Dell.com ecommerce sites averaging $40 million in sales per day, including 80 country sites, in 20 languages, and in 40 currencies.
• Consultant to internal business on best practices to improve the performance of country and segment sites.
• Managed “online vendor certification program”, driving standards, cost reductions and best practices for 20+ internal groups and 40+ interactive agencies.
• Consulted and oversaw site development for Dell annual reports, online learning sites, software and peripherals sites, as well as co-branded sites with Amazon.com, Excite and AOL.
• Led the design of DellHost.com, a successful multi-million dollar hosting site (sold to Sprint).
• Consulted on accelerated launch of DellAuction.com, re-design added over 24% improvement in sales.
• Served as the Internet usability and design expert on a legal team representing Dell at the US Federal Trade Commission (FTC) Workshop on Electronic Communication in Washington, D.C.
Producer, Interactive Services

SicolaMartin

(Privately Held; Marketing and Advertising industry)

1997 — 1998 (1 year )

Producer, Interactive Services for 3M, Hitachi Semiconductor, UT’s CASA and Wyse.
Director, Internet Production

Reed Sendecke

(Privately Held; Staffing and Recruiting industry)

1995 — 1997 (2 years )

Internet Director for Best Power, TDS (TDS:NYSE, a $2B telecom company), Gelman Sciences, Associated Banc.
Co-Founder, Vice President of Technology

Adjacency

(Marketing and Advertising industry)

1994 — 1996 (2 years )

Co-Founder, Vice President of Technology for clients Specialized Bicycles, Patagonia Sportswear, Land Rover, and Rollerblade. Acquired by Sapient (SAPE:NASDAQ) in March 1999.