Charlie Nichols Browning

Current

Advisory Board Member at Common Sense LLC
Consultant, VP Marketing at Seven87 - Marketing and User Experience

Past

Practice Manager, User Experience at Neudesic
Director, Interactive at Tocquigny Advertising, Interactive + Marketing
Creative & Marketing Director at SmartPrice.com

Director of Customer Experience at Agillion
Manager Information Architecture, Branding & Usability at Dell
Producer, Interactive Services at SicolaMartin
Director, Internet Production at Reed Sendecke
Co-Founder, Vice President of Technology at Adjacency

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Education

University of Wisconsin Milwaukee

Recommended

8 people have recommended Charlie

Connections

450 connections

Industry

Marketing and Advertising

Charlie Nichols Browning’s Summary

I'm a consultant looking for opportunities in marketing, user experience, social media and/or product management roles in a strong organization, driving successful business. I have over 13 years of leadership and hands-on experience in marketing analysis, strategy and execution. From branding and design, to usability and analytics, I'm a results-oriented leader and communicator, interacting effectively with people from diverse backgrounds and levels.

I’ve worked with both B2B and consumer companies including: many divisions of Dell, Microsoft, Synopsys, Caterpillar, AMD, Prodigy, SmartPrice Associated Bank, Specialized Bicycles, Hitachi and 3M.

See my marketing, user experience and social media blog at http://www.Seven87.com.

Charlie Nichols Browning’s Specialties:

I have expertise and leadership experience in:
- Creating usable and measurable software products, websites and campaigns
- Large website planning, development and improvement
- Social networking and social media, (SMO) mobile marketing
- Lead generation and conversion improvement, web analytics
- Search engine marketing, paid (PPC) and natural (SEO)
- International and multi-lingual marketing
- Clear communication, collaboration and team building

Charlie Nichols Browning’s Experience

Advisory Board Member

Common Sense LLC

(Privately Held; 11-50 employees; Internet industry)

December 2006 — Present (1 year 8 months)

Provided guidance on product marketing and development, service offerings and strategic marketing for software and services firm with offices in the U.S. and Argentina. Includes FromDoppler.com bilingual email marketing service.
Consultant, VP Marketing

Seven87 - Marketing and User Experience

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1996 — Present (12 years)

CURRENTLY: VP of Marketing and User Experience (contract) for startup social network and video sharing company. Responsible for all marketing, product strategy and execution.
• Consultant delivering a range of marketing strategy and customer experience optimization services. Over 35 clients in e-commerce, consumer goods, health insurance, law, wireless and software.
• Consulting VP of Marketing for FromDoppler.com, a bilingual marketing product for an international software and services company. 2005-2007
• Significantly improved effectiveness of metrics-driven demand generation marketing projects for Dell, boosting traffic and sales (via Kolar). 2002
• AMD, developed the plan for a global website revision project including requirements gathering, strategy, staffing & vendor selection, management & executive communication (via Liaison). 2002
• Blog on business trends, including marketing, branding, mobile, social media & networks, online video, & more at www.Seven87.com
Practice Manager, User Experience

Neudesic

(Privately Held; 201-500 employees; Computer Software industry)

June 2007 — February 2008 (9 months)

• Hired to create new User Experience Practice in a 220+ person technology consulting organization, responsible for all strategy, sales support, operations, execution and collaboration with other practices.
• Created a team of UX strategy leads, information architects, visual designers and design technologists to design and create websites, rich interactive applications and software, in .net, SharePoint and Silverlight.
• Led efforts to combine Agile/Scrum Development with traditional design processes, forming “Agile UX.”
• Clients include Microsoft, Word & Brown, ACS and Fidelity National Financial/Cyberhomes.
Director, Interactive

Tocquigny Advertising, Interactive + Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

2005 — May 2007 (2 years)

• Interactive leadership role for a Top B2B Agency (B-to-B Magazine) and Top 25 Interactive Agency (Adweek). Clients include Dell, AMD, World Vision, Teen Mania, Caterpillar and Synopsys.
• Led major re-architecture and migration of 5 large stand-alone sites to Dell.com for K12, Higher Education, Federal, State and Local Government and Healthcare segments.
• Provide strategic recommendations and several executions for Dell Relationship businesses online.
• Produced partner website for Dell in English and Spanish, one of the first for the U.S. market.
• Launched large teen-focused social networking site, assisted in project leadership, strategy, information architecture and search marketing. Recently had over 105,000 members and 1.8 million interactions.
• Support clients and new business efforts with customer experience consulting, interactive strategy, search marketing, social media, lead generation and conversion, usability and project leadership.
Creative & Marketing Director

SmartPrice.com

(Privately Held; 11-50 employees; Telecommunications industry)

April 2003 — October 2005 (2 years 7 months)

• Directed branding, design, usability, production and lead generation across all properties, including business and consumer telecom service sites, lead management and order management applications.
• Managed partner relationships, including negotiation and coordination of co-branded projects with partners such as Best Buy, Yahoo! Finance, Office Depot and FTD.
• Designed changes to improve sales conversions by 34% on a partnership site with Yahoo! Finance.
• Boosted conversion by 10 to 300% in various segments through ongoing usability improvements.
Director of Customer Experience

Agillion

(Privately Held; 51-200 employees; Information Technology and Services industry)

2000 — 2001 (1 year)

• Built and managed an award-winning team of designers, copywriters and project managers to develop websites, applications, CD-ROMs and online advertising.

Key accomplishments:
• Designed and led a corporate re-branding initiative, winning B2B Website effectiveness awards.
• Selected an internationalization and translation vendor, and managed implementation of a multi-language capable Vignette publishing solution.
Manager Information Architecture, Branding & Usability

Dell

(Public Company; 10,001 or more employees; dell; Information Technology and Services industry)

1998 — 2000 (2 years)

• Gathered requirements and managed communications for a global re-architecture and re-design of Dell.com, including 80 country sites, 20 languages, and supporting 40 currencies.
• Consultant to internal business teams seeking to improve the performance of properties globally.
• Managed the online vendor certification program, driving standards and best practices for 20+ internal groups and 40+ vendors on a global basis.
• Consulted and oversaw sites for annual reports and commercial online learning, software and peripherals, as well as co-branded sites with Amazon.com, Excite and AOL.
• Led the development of DellHost, a successful multi-million dollar hosting site (sold to Sprint).
• Served as the usability and design expert on a legal team representing Dell at the US Federal Trade Commission Workshop on Electronic Communication.
Producer, Interactive Services

SicolaMartin

(Privately Held; 51-200 employees; Marketing and Advertising industry)

1997 — 1998 (1 year)

• Produced interactive projects, gathering client needs and managing all scheduling, budgets and production; led evangelism of user-centered design to clients.
• Key accounts: 3M, Hitachi Semiconductor and Wyse Technologies.
Director, Internet Production

Reed Sendecke

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1995 — 1997 (2 years)

• Led design and technology teams to produce successful websites, supported business development.
• Key accounts: Best Power, TDS (a $2b Telecom Company), Gelman Sciences, Associated Banc Corp.
Co-Founder, Vice President of Technology

Adjacency

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1994 — 1996 (2 years)

• Co-founded design firm, securing world-class clients such as Specialized Bicycles and Patagonia Sportswear.
• Educated prospects and re-purposed traditional consumer branding and marketing strategies to new web technologies in the early days of the commercial Internet.
• Company was purchased by Sapient.