Charlie Nichols Browning

Marketing, User Experience & Social Media

Austin, Texas Area

Current
  • Advisory Board Member at Common Sense LLC
  • Consultant, VP Marketing at Seven87 - Marketing and User Experience
Past
  • Practice Manager, User Experience at Neudesic
  • Director, Interactive at Tocquigny Advertising, Interactive + Marketing
  • Creative & Marketing Director at SmartPrice.com
  • Director of Customer Experience at Agillion
  • Manager Information Architecture, Branding & Usability at Dell
  • Producer, Interactive Services at SicolaMartin
  • Director, Internet Production at Reed Sendecke
  • Co-Founder, Vice President of Technology at Adjacency
Education
  • University of Wisconsin Milwaukee
Connections
450 connections
Industry
Marketing and Advertising

Charlie Nichols Browning’s Summary

I'm a consultant looking for opportunities in marketing, user experience, social media and/or product management roles in a strong organization, driving successful business. I have over 13 years of leadership and hands-on experience in marketing analysis, strategy and execution. From branding and design, to usability and analytics, I'm a results-oriented leader and communicator, interacting effectively with people from diverse backgrounds and levels.

I’ve worked with both B2B and consumer companies including: many divisions of Dell, Microsoft, Synopsys, Caterpillar, AMD, Prodigy, SmartPrice Associated Bank, Specialized Bicycles, Hitachi and 3M.

See my marketing, user experience and social media blog at http://www.Seven87.com.

Charlie Nichols Browning’s Specialties:

I have expertise and leadership experience in:
- Creating usable and measurable software products, websites and campaigns
- Large website planning, development and improvement
- Social networking and social media, (SMO) mobile marketing
- Lead generation and conversion improvement, web analytics
- Search engine marketing, paid (PPC) and natural (SEO)
- International and multi-lingual marketing
- Clear communication, collaboration and team building


Charlie Nichols Browning’s Experience

  • Advisory Board Member

    Common Sense LLC

    (Privately Held; 11-50 employees; Internet industry)

    December 2006Present (1 year 8 months)

    Provided guidance on product marketing and development, service offerings and strategic marketing for software and services firm with offices in the U.S. and Argentina. Includes FromDoppler.com bilingual email marketing service.

  • Consultant, VP Marketing

    Seven87 - Marketing and User Experience

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    1996Present (12 years)

    CURRENTLY: VP of Marketing and User Experience (contract) for startup social network and video sharing company. Responsible for all marketing, product strategy and execution.
    • Consultant delivering a range of marketing strategy and customer experience optimization services. Over 35 clients in e-commerce, consumer goods, health insurance, law, wireless and software.
    • Consulting VP of Marketing for FromDoppler.com, a bilingual marketing product for an international software and services company. 2005-2007
    • Significantly improved effectiveness of metrics-driven demand generation marketing projects for Dell, boosting traffic and sales (via Kolar). 2002
    • AMD, developed the plan for a global website revision project including requirements gathering, strategy, staffing & vendor selection, management & executive communication (via Liaison). 2002
    • Blog on business trends, including marketing, branding, mobile, social media & networks, online video, & more at www.Seven87.com

  • Practice Manager, User Experience

    Neudesic

    (Privately Held; 201-500 employees; Computer Software industry)

    June 2007February 2008 (9 months)

    • Hired to create new User Experience Practice in a 220+ person technology consulting organization, responsible for all strategy, sales support, operations, execution and collaboration with other practices.
    • Created a team of UX strategy leads, information architects, visual designers and design technologists to design and create websites, rich interactive applications and software, in .net, SharePoint and Silverlight.
    • Led efforts to combine Agile/Scrum Development with traditional design processes, forming “Agile UX.”
    • Clients include Microsoft, Word & Brown, ACS and Fidelity National Financial/Cyberhomes.

  • Director, Interactive

    Tocquigny Advertising, Interactive + Marketing

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    2005May 2007 (2 years)

    • Interactive leadership role for a Top B2B Agency (B-to-B Magazine) and Top 25 Interactive Agency (Adweek). Clients include Dell, AMD, World Vision, Teen Mania, Caterpillar and Synopsys.
    • Led major re-architecture and migration of 5 large stand-alone sites to Dell.com for K12, Higher Education, Federal, State and Local Government and Healthcare segments.
    • Provide strategic recommendations and several executions for Dell Relationship businesses online.
    • Produced partner website for Dell in English and Spanish, one of the first for the U.S. market.
    • Launched large teen-focused social networking site, assisted in project leadership, strategy, information architecture and search marketing. Recently had over 105,000 members and 1.8 million interactions.
    • Support clients and new business efforts with customer experience consulting, interactive strategy, search marketing, social media, lead generation and conversion, usability and project leadership.

  • Creative & Marketing Director

    SmartPrice.com

    (Privately Held; 11-50 employees; Telecommunications industry)

    April 2003October 2005 (2 years 7 months)

    • Directed branding, design, usability, production and lead generation across all properties, including business and consumer telecom service sites, lead management and order management applications.
    • Managed partner relationships, including negotiation and coordination of co-branded projects with partners such as Best Buy, Yahoo! Finance, Office Depot and FTD.
    • Designed changes to improve sales conversions by 34% on a partnership site with Yahoo! Finance.
    • Boosted conversion by 10 to 300% in various segments through ongoing usability improvements.

  • Director of Customer Experience

    Agillion

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    20002001 (1 year)

    • Built and managed an award-winning team of designers, copywriters and project managers to develop websites, applications, CD-ROMs and online advertising.

    Key accomplishments:
    • Designed and led a corporate re-branding initiative, winning B2B Website effectiveness awards.
    • Selected an internationalization and translation vendor, and managed implementation of a multi-language capable Vignette publishing solution.

  • Manager Information Architecture, Branding & Usability

    Dell

    (Public Company; 10,001 or more employees; dell; Information Technology and Services industry)

    19982000 (2 years)

    • Gathered requirements and managed communications for a global re-architecture and re-design of Dell.com, including 80 country sites, 20 languages, and supporting 40 currencies.
    • Consultant to internal business teams seeking to improve the performance of properties globally.
    • Managed the online vendor certification program, driving standards and best practices for 20+ internal groups and 40+ vendors on a global basis.
    • Consulted and oversaw sites for annual reports and commercial online learning, software and peripherals, as well as co-branded sites with Amazon.com, Excite and AOL.
    • Led the development of DellHost, a successful multi-million dollar hosting site (sold to Sprint).
    • Served as the usability and design expert on a legal team representing Dell at the US Federal Trade Commission Workshop on Electronic Communication.

  • Producer, Interactive Services

    SicolaMartin

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    19971998 (1 year)

    • Produced interactive projects, gathering client needs and managing all scheduling, budgets and production; led evangelism of user-centered design to clients.
    • Key accounts: 3M, Hitachi Semiconductor and Wyse Technologies.

  • Director, Internet Production

    Reed Sendecke

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    19951997 (2 years)

    • Led design and technology teams to produce successful websites, supported business development.
    • Key accounts: Best Power, TDS (a $2b Telecom Company), Gelman Sciences, Associated Banc Corp.

  • Co-Founder, Vice President of Technology

    Adjacency

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    19941996 (2 years)

    • Co-founded design firm, securing world-class clients such as Specialized Bicycles and Patagonia Sportswear.
    • Educated prospects and re-purposed traditional consumer branding and marketing strategies to new web technologies in the early days of the commercial Internet.
    • Company was purchased by Sapient.


Charlie Nichols Browning’s Education

  • University of Wisconsin Milwaukee

    Graphic Design, Psychology 19931995


Additional Information

Charlie Nichols Browning’s Groups:

Austin UPA, Usability Professionals Association, WebMasterWorld Member, SIG-CHI, Bootstrap Austin

  •    Dell Alumni member
  • Forbes.com Entrepreneurs member
  •    Global Project Management member
  •    Austin High-Tech member
  •    Boxes and Arrows member
  •    AgileAustin member
  •    Linked.ar member
  •    eMarketing Association Network member
  •    Austin Top Guns member
  •    Hispanic Media Professionals member
  •    Global Interactive Marketing Association member
  •    eCommerce and Online Marketing member
  •    Tocquigny X member
  •    ProductCamp Austin member

Charlie Nichols Browning’s Honors:

Several "Cool Site of the Day" Awards, B2B Website Effectiveness Awards, Multimedia Producers Awards, Print Magazine Annual


Charlie Nichols Browning’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Charlie’s full profile:

  • See who you and Charlie Nichols Browning know in common
  • Get introduced to Charlie Nichols Browning
  • Contact Charlie Nichols Browning directly

View Full Profile