Charlie Breit

Charlie Breit

Senior Digital Marketing/Consumer Experience Leader

Location
Greater Chicago Area
Industry
Internet

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Charlie Breit's Overview

Current
Past
  • Senior Manager, Digital Marketing at Allstate
  • Senior Marketing Manager at Kristof's Entertainment Center
  • Independent Consultant at Digital Consulting
Education
Connections

500+ connections

Websites

Charlie Breit's Summary

My passion is conceptualizing, enhancing and redefining digital experiences to surprise and delight consumers and re-imagine how businesses connect, engage and interact with their customers across web, social and mobile platforms. Success starts with your customer and building an experience for them that is easy to use, intuitive and provides value. Digital storytelling enhances traditional business models and provides an immense opportunity to attract and build a strong community and engagement around your product, service and company.

Leadership: Over 14 years experience working in digital marketing and over 6 years experience with direct reports. Led digital strategy at Fortune 500 companies: Allstate & Northwestern Mutual.

Online Experiences: Launched a new Allstate.com in 2013 to improve user experience and delivery of information across devices. Created AllstateTeenDriver.com and related content that improved teen engagement and won 2010 Media Vanguard Award for best overall experience on a website.

Mobile: Conceived and developed Allstate Digital Locker home inventory app and DigitalLocker.com, which received an A+ in Corporate Insight's P&C Monitor, and led development of m.allstate.com to improve consumer experience on mobile devices.

Interactive Tools: Led development of My Insurance Personality, What’s Your Stuff Worth?, Life's Unpredictable and Bumper to Bumper Basics to improve delivery of Allstate insurance content to consumers.

Optimization: Achieved an average lift of 67% in key online conversions over control across digital properties such as Allstate.com through leadership of multivariate testing program.

Branded Content: Produced and co-wrote "The Lines" web series as part of Allstate Teen Safe Driving program.

Writing Awards: Winner of 12th People’s Pilot and 3rd place in 12th Spec Scriptacular for original screenplay works.

Charlie Breit's Experience

Director of Digital Marketing

Northwestern Mutual

Privately Held; 5001-10,000 employees; Financial Services industry

February 2014Present (8 months) Milwaukee, WI

• Drive consumer engagement strategy to deliver value through digital platforms and reinforce CVP.
• Define brand story and messaging for digital and drive competitive advantage through digital innovation.
• Direct digital marketing strategy to improve experience and maximize engagement across channels.
• Develop digital capabilities to improve consumer experience across mobile, social & desktop platforms.
• Re-imagine social media experience to better deliver value and support deeper consumer relationships.
• Drive enhancements to online and mobile self-service capabilities to improve user experience for clients.
• Serve as consumer experience advocate supporting digital initiatives across organization.
• Support content marketing/branded content enhancements to better deliver value & drive lead gen.
• Guide SEO and hyper-local search strategy to increase organic traffic to corporate and field websites.
• Direct efforts to improve corporate and field digital presences and enhance platform capabilities.
• Grow insight and analytics capabilities to help guide decision making as related to digital programs.
• Guide GTLD exploration, strategy development and launch of branded GTLD.
• Member of Marketing Leadership team and lead Digital Marketing team with five direct reports.

Senior Manager, Digital Marketing

Allstate

Public Company; 10,001+ employees; ALL; Insurance industry

May 2007February 2014 (6 years 10 months) Northbrook, IL

• Directed and developed digital marketing strategy to improve consumer experience across channels.
• Guided digital platform redesign strategy to improve experience on mobile, tablet and desktop.
• Served as customer experience advocate supporting digital marketing initiatives across organization.
• Translated emerging trends into business opportunities and defined strategies for implementation.
• Analyzed insights, identified and delivered new capabilities to improve experience for digital channels.
• Partnered with teams across enterprise to gain support and alignment on digital marketing strategy.
• Led brand content publishing strategy for digital platforms such as Allstate.com and Miallstate.com.
• Directed segmentation and content targeting strategy to improve relevance and effectiveness of content.
• Led information architecture, digital design and usability research activities for digital platforms.
• Directed optimization strategy to improve online experiences and conversion for all digital channels.
• Guided user generated content strategy and online word-of-mouth initiatives including ratings & reviews.
• Led interactive tool strategy using video, animation and gaming to increase consumer engagement.
• Directed and developed vendor relationships and manage program/project budgets.
• Led Digital Optimization/Innovation team within Digital/eBusiness Marketing with five direct reports.

Senior Marketing Manager

Kristof's Entertainment Center

June 2006May 2007 (1 year) Round Lake Beach, IL

• Directed business-wide marketing strategy resulting in a 12-15% increase in monthly revenue.
• Created and managed advertising and promotions for web, email, print, radio and onsite.
• Managed corporate sponsorship strategy and program for onsite attractions and events.
• Developed reporting systems for increased market segmentation and targeting programs.
• Manage relationships with third party vendors including entertainment and media partners.
• Maintained company website including performing all updates and writing content.
• Lead a team of 5 employees in all areas of business including training, mentoring and development.

Independent Consultant

Digital Consulting

January 2006May 2007 (1 year 5 months) Round Lake Beach, IL

• Assisted clients with developing their corporate web and email marketing strategies.
• Performed marketing strategy analysis and created email marketing campaigns for AT&T retailer.
• Developed and wrote email and web content including messages and graphics.

Contractor

Kraft Foods

Public Company; 10,001+ employees; MDLZ; Food Production industry

January 2005December 2005 (1 year) Northfield, IL

• Assisted with development of marketing strategy for promoting Kraft as an employer of choice.
• Directed configuration and implementation of web-based applicant tracking system for corporate HR.
• Created budget proposals, monitored expenditures, performed data analysis and reported metrics.

Web Project Manager

Association Management Center

Privately Held; 201-500 employees; Nonprofit Organization Management industry

August 2000December 2004 (4 years 5 months) Glenview, IL

• Directed web, email and e-commerce marketing strategy for clients.
• Led web development for clients including launching CMS and e-commerce platform.
• Guided personalization efforts to deliver and target digital content to unique audiences.
• Identified, researched and launched new products and technologies to improve client websites.
• Developed content, performed site updates, conducted data analysis for client websites.
• Provided support and consulted clients by assessing web needs and determining project solutions.
• Guided corporate e-commerce marketing strategy and development of e-product portfolio offering.
• Managed relationships with third party vendors and project budgets on behalf of clients.

Charlie Breit's Skills & Expertise

  1. New Media
  2. Social Networking
  3. Online Marketing
  4. Digital Marketing
  5. Marketing Strategy
  6. Social Media
  7. Executive Producer
  8. Internet Marketing
  9. Branded Content
  10. Web Series Development
  11. Writing
  12. Online Service Strategy
  13. Email Marketing
  14. SEO
  15. Multivariate Testing
  16. Web Series Writing
  17. Relationship Building
  18. Business Development
  19. Competitive Analysis
  20. eCommerce Development
  21. Cross-functional Team Leadership
  22. Online Advertising
  23. Web Series
  24. E-commerce
  25. Web Marketing
  26. Google Analytics
  27. Marketing
  28. Digital Strategy
  29. Digital Media
  30. CRM
  31. Management
  32. Analytics
  33. Mobile Devices
  34. Web Content Management
  35. Web Analytics
  36. SEM
  37. Content Management
  38. Interactive Marketing
  39. Strategy
  40. Mobile Marketing
  41. Integrated Marketing
  42. CMS
  43. Lead Generation
  44. Web Project Management
  45. Interactive Advertising
  46. Strategic Partnerships
  47. Social Media Marketing
  48. Content Strategy
  49. Direct Marketing
  50. Web Content

View All (50) Skills View Fewer Skills

Charlie Breit's Education

Northeastern Illinois University

Masters, Business Administration

20012004

Illinois State University

Bachelors, Business Administration

19982000

Charlie Breit's Additional Information

Websites:
Interests:

Branded entertainment, digital media, online video, social media, social video, writing, executive producer

Groups and Associations:
Honors and Awards:

Writing Awards:
1st Place - 12th People's Pilot (2007) - The Chronicles TV show concept
3rd Place - 12th Spec Scriptacular MOW/Pilot/Special Category (2008) - The Chronicles: Origins TV pilot script
Finalist - 19th People's Pilot (2010) - Parallels: Last Recruit TV pilot script

Contact Charlie for:

  • career opportunities
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  • new ventures
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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