Charlie Breit

Current

• Marketing Manager at Allstate Insurance Co.

Past

• Marketing Manager at Kristof's Entertainment Center
• Corporate Staffing at Kraft Foods
• Web Project Manager at Association Management Center

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Education

• Northeastern Illinois University
• Illinois State University

Recommended

1 person has recommended Charlie

Connections

176 connections

Industry

Internet

Charlie Breit’s Summary

Creative, forward-thinking marketing leader with a strong background in internet and email marketing, idea generation, and strategy development. Proven track record of effectively working with internal and external business and technology partners to deliver and exceed desired results. 8+ years of experience working with small, medium and large companies, both privately and publicly owned.

Possess extensive leadership experience in developing business goals and strategies for the internet in the areas of multi-variant testing, content management, social networking, search engine optimization, online partnerships, micro-site design and mobile optimization. Have a history of developing excellent customer experiences online and building superior web presences for traditional brick and mortar companies. In addition, have experience working in insurance, consumer goods, entertainment, and non-profit association categories.

Management style includes leading by example, managing by influence, and providing guidance for team members facing uncertain and unclear situations. Possess a proven track record of building trust and consensus among team members and gaining alignment towards a common vision and goals. Practice and promote knowledge sharing among team members to build skills and build an environment of inclusion and engagement.

Charlie Breit’s Specialties:

Internet Marketing
Marketing Strategy
Online Service Strategy
Competitive Analysis
eCommerce Development
Email Marketing
Mobile Development
Online Consumer Experience
Digital Marketing
Relationship Building
Business Development
Search Engine Optimization
Social Networking
Budget Management
Cross Functional Leader
Non-Profit

Charlie Breit’s Experience

• Marketing Manager

  Allstate Insurance Co.

  (Insurance industry)

  May 2007 — Present (3 years 3 months)

  • Direct research and implementation of new capabilities for Allstate.com to improve consumer self-education options
  • Develop multi-variant testing and adaptive targeting practice to increase online conversions into multi-channel calls-to-action
  • Lead mobile website and application development including defining roadmap, requirements and managing vendor relationship
  • Create and implement user generated content strategy including launching ratings & reviews and questions & answers modules
  • Monitor and manage the resolution process for compliance issues related to online and direct-to-consumer marketing programs
  • Facilitate annual online privacy certification review and ongoing domain name purchase approval process
  • Manage creative agency relationship including monitoring costs, reviewing deliverables and performing quality assurance
  • Directed web development for online Customer Care Center to improve customer experience and increase retention rate
  • Created and executed marketing strategies to drive awareness and adoption of online policy management services
  • Executed project strategies through writing content, building wire frames and creating page mock ups
  • Developed and implemented project proposals including the formation of business requirements, use cases and user flow models
  • Compiled key project metrics and review web analytics reports
  • Monitored project expenditures and oversee team budget
  • Managed relationships with third party vendors and consultants for web site design, development and project management

• Marketing Manager

  Kristof's Entertainment Center

  (Entertainment industry)

  June 2006 — November 2007 (1 year 6 months)

  • Develop relationships with corporate partners regarding sponsorship opportunities and corporate functions
  • Research market trends and develop initiatives to attract and retain customers resulting in a 12-15% increase in monthly revenue
  • Create and manage advertising and promotions for all mediums including email, print, radio and web
  • Direct the development of database and reporting systems for increased market segmentation and targeted marketing programs
  • Manage relationships with third party vendors including beverage, entertainment and media
  • Maintain local area network, networked game systems and website including performing updates and writing content
  • Lead a team of 20 employees in all areas of business including training, mentoring and development

• Corporate Staffing

  Kraft Foods

  (Public Company; KFT; Consumer Goods industry)

  January 2005 — December 2005 (1 year )

  • Directed the configuration and implementation of web-based applicant tracking system (ATS) for corporate HR
  • Led ATS project team including developing project plan and scope, maintaining issue log, and preparing regular progress reports
  • Consulted with all levels of HR to determine needs, goals and best practices for talent acquisition
  • Trained staffing managers on all aspects of ATS as well as provided support, trouble-shooting and problem resolution
  • Managed relationships with third party vendors
  • Consulted with Director of Talent Acquisition on strategic staffing initiatives and assisted with strategy development
  • Created budget proposals, monitored project expenditures, performed data analysis and compiled key staffing metrics reports

• Web Project Manager

  Association Management Center

  (Privately Held; Non-Profit Organization Management industry)

  August 2000 — December 2004 (4 years 5 months)

  • Directed web and e-commerce development and implementation
  • Provided support and consulting services for clients including assessing web needs and determining project solutions
  • Identified and researched new products and technologies to maximize the effectiveness of client websites
  • Prepared detailed proposals including project description, deployment plan and budget for new web products and services
  • Facilitated website improvements and performed content updates
  • Managed relationships, projects and negotiated contracts with third party vendors
  • Developed and implemented short- and long-term goals, objectives, policies and procedures for client websites
  • Created and guided corporate e-commerce marketing strategy and strategic sales goals development
  • Conducted data analysis and reporting for client websites
  • Led development of website personalization to segment and deliver content to unique audiences based on self-selected criteria

Charlie Breit’s Education

• Northeastern Illinois University

  Masters , Business Administration , 2001 — 2004

• Illinois State University

  Bachelors , Business Administration , 1998 — 2000

Charlie Breit’s Contact Settings

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