Charlie Pongsangangan

Writer at Strategy & Marketing Magazine

Thailand

Current
  • Writer at Strategy & Marketing Magazine
  • New Media Manager at Apricot Ion Co., Ltd.
Past
  • Senior Marketing Executive at Tony Andrew & Co., Ltd.
  • Integrated Marketing Communication (IMC) Executive at KinDuem – ToSit Co,. Ltd.
  • Consultant at KPMG
Education
  • Chulalongkorn Mahawitthayalai
  • Chulalongkorn Mahawitthayalai
  • Bangkok Christian College
Connections
10 connections
Industry
Information Technology and Services
Websites

Charlie Pongsangangan’s Summary

A proven of business management for a one year project in Chulalongkorn Business Administration 2002, as a General Manager, Chulalongkorn University. Demonstrated leadership, initiative and the ability to plan and organize team building. A responsive and accomplished who enjoys a variety of challenging projects and responsibilities by creativity and stretch goals.

Charlie Pongsangangan’s Specialties:

Branding and Identity, New Media, Integrated Marketing Communication, Event Organizer and Marketing Strategy.


Charlie Pongsangangan’s Experience

  • Writer

    Strategy & Marketing Magazine

    (Marketing and Advertising industry)

    August 2008Present (1 year)

  • New Media Manager

    Apricot Ion Co., Ltd.

    (Information Technology and Services industry)

    April 2008Present (1 year 4 months)

    - Branding and Identity the sister company and new products.
    - Marketing Strategy planning.

  • Senior Marketing Executive

    Tony Andrew & Co., Ltd.

    (Privately Held; 51-200 employees; Food & Beverages industry)

    May 2006March 2008 (1 year 11 months)

    - Create marketing strategy for 7 branches of Bug&Bee, LaGlce Café and
    LaGlace Corner.
    - Launch and control Customer Relation Management Program.

  • Integrated Marketing Communication (IMC) Executive

    KinDuem – ToSit Co,. Ltd.

    (Privately Held; 51-200 employees; Food & Beverages industry)

    June 2004April 2006 (1 year 11 months)

    - Create Brand Characteristic using HEMP strategy and Brand Sense Diagram.
    - Planning and Implement the brand repositioning.
    - Implement marketing plan, forecasting and creating feasibility plan.
    - Implement CRM, EVENT, and IMC strategy.
    - Brand building, established marketing strategy which includes promotion and event.
    - Improving image of brands.
    - Improving channel to communicate to customer.

  • Consultant

    KPMG

    (Partnership; 10,001 or more employees; KPMG; Accounting industry)

    May 2003April 2004 (1 year)


Charlie Pongsangangan’s Education

  • Chulalongkorn Mahawitthayalai

    MBA , Business Administion , 20082010 (expected)

    Activities and Societies:
    President of Class Y-EX MBA 15/2
  • Chulalongkorn Mahawitthayalai

    Bachelor , Management Information System , 19992003

    Chulalongkorn Academic Exhibition 2002 - Vice President

    Chulalongkorn & Thammasart Traditional Football 59 - A member of student representative who invite Prakeaw (The highest symbol of Chulalongkorn University)
    10th Asian Junior Athletic Championships 2002 - Liaison Officer

    Student Government of Chulalongkorn University 2000-2001 - Head of Food Court Department in Loykratong Festival

    Chulalongkorn Business Administration 2002 (CBA 2002) - General Manager

    Student Union of Faculty of Commerce and Accountancy Chulalongkorn University -
    Head of Logistic Department

    Activities and Societies:
    CBA, CUPK
  • Bangkok Christian College

    High School , Math - Art , 19882000


Additional Information

Charlie Pongsangangan’s Websites:

Charlie Pongsangangan’s Interests:

New Media, Marketing, Branding, Advertising.

Charlie Pongsangangan’s Groups:

  •    Thailand Connection ราชอาณาจักรไทย \ Professionals and Friends
  •    Chulalongkorn University Alumni

Charlie Pongsangangan’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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