
Greater New York City Area

Greater New York City Area
Product director for most visited Spanish-language site in U.S. Find new ways to increase U.S. Web site traffic and advertising inventory. Focus on usability, community and understanding of Hispanic consumer. Define requirements and coordinate with other departments on product launches.
Hispanic media / latin pop culture knowledge, web site production, information architecture / user flow, project management, online community management, metrics and usability analysis, QA, vendor selection, partner integration
(Public Company; UVN; Online Media industry)
June 1999 — Present (10 years 7 months)
Played major role in launch of Univision.com in 2000 and have since managed and defined requirements for new development on the site. Have seen site grow from one thousand to one million unique users per day. Currently working on providing requirements for site redesign in 2009.
(Public Company; 51-200 employees; Online Media industry)
June 1996 — May 1999 (3 years )
Developed and managed the first web site for Galavisión. Coded the Univision World Cup site. Launched and managed the Univision.com message boards (foros).
Communication , Interactive Communication, Spanish , 1995 — 1999
Handled marketing for the Glee Club, preparing press releases and media kits. Also secured the domain www.gleeclub.com. During my years with the group, we appeared on CBS and ABC.
latin music, singing, TV industry, Spanish media, immigration, global trends, mets
SHPE, Lance Hayward Singers, Cornell University Communication Dept. Advisory Board