Digital Marketing chez Wondereur Inc
- Nantes Area, France
- Marketing and Advertising
Charles Parent's Overview
- Digital Marketing Project Manager at Bilingual Link
- Responsable Marketing Digital at ZEBAZ
- CTO at Kinofactory
- Senior Project Manager - Application Development & Web Service at Aubay
- Consultant - Information Architect at I-Prospects
- Project Manager - AMOA at DAI
- Business Developper at ADNxtc - IP Design
- Project Manager - Consultant AMOA at Kalyopsis
- Online Marketing Manager at Microsoft north Africa
- Webmaster at Microsoft north Africa
Charles Parent's Summary
I help organizations accelerate their global market, increase their investments, and enhance performance by developing their communication strategy, optimize their visibility on search engines and increase the audience to significantly improve their conversion goals.
I offer skills in Project Management, Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Design, Development and problem-solving with strong experience in online media.
Specialization: Digital Media, Communications & Marketing Strategy, Social Media, Competitive Analysis, Planning, Interactive Marketing, Online Customer Experience, Internet Performance metrics.
Charles Parent's Experience
Digital Marketing Manager
Privately Held; 1-10 employees; Retail industry
February 2014 – Present (8 months)
Wondereur is an innovative emotional shopping platform and a multi-award-winning venture offering privileged access into the lives of artists to watch, whose stories are told in visual essays reminiscent of the golden age of photojournalism. These contemporary artists are selected by top curators from around the world and, at the end of each story, readers can purchase the artist's work directly from their iPad, iPhone or computer.
This is a first in both the art and digital worlds.
+ Wondereur is a double Nominee of the 18th Webby Awards (NYC, 2014)
+ Official Honoree of the 17th Webby Awards (NYC 2013 - alongside the New York Times, the Financial Times and Martha Stewart Living)
+ Finalist of the 2013 Digital Magazine Awards (London, UK)
+ Gold Award Winner for Best Tablet Edition at the Canadian Online Publishing Awards (Canada).
+ DMA 2013 awards finalist in UK along side TATE and British Journal of Photography
+ Winner of 2012 COPA GOLD award for best digital edition.
+ Endorsed by Gwyneth Paltrow for GOOP
+ Featured in & loved by MONOCLE, Globe and Mail, Trendhunter, Designmon, Toronto Standard, CBC, Radio Canada, Now, Shine (Yahoo), GOOP, Sparksheet,...
Founder - Digital Marketing Specialist
Privately Held; Myself Only; Information Technology and Services industry
July 2010 – Present (4 years 3 months)
+ Webmarketing & Search Engine Optimization
To get your site visible online, a number of methods can be used to maximise visibility and drive traffic to your site via both paid search (PPC) and natural organic search (SEO). With the majority of web users currently using search engines to navigate the web, search optimization is fundamental to the success of your business.
+ Website Design & Build
We are passionate about producing well designed, robustly built websites using the latest technologies and best practices.
Consumers are increasingly turning to the mobile internet thanks largely to the influence of iPhone & Android and the need for a mobile website has added a new dimension with mobile traffic now officially overtaking desktop traffic. We create touch optimised cross-platform mobile websites
We enjoy collaborating closely with out clients, getting to know their businesses and what makes them tick. We will work hand in hand with you to understand the issues facing you, and to develop online strategies that will make a real and lasting difference to your business.
Digital Marketing Project Manager
Privately Held; 1-10 employees; Events Services industry
July 2012 – July 2013 (1 year 1 month) Toronto, Canada
Responsible for the execution of marketing campaigns and communications (primarily for French consumer as well as English), following up on these projects, analyzing results and making recommendations.
+ Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related activities, among visitors, customers and business partners.
+ Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers.
Responsable Marketing Digital
Privately Held; 11-50 employees; Marketing and Advertising industry
January 2012 – June 2012 (6 months) Nantes Area, France
+ Definition of the marketing plan development
+ Consolidate SEO recommendation on 2 millions website pages
+ Managed PPC campaign budget of 3k€ per month
+ In charge of search engine optimization for this site, achieving 15% av. growth per month and decrease the bounce rate of 28 %
+ Organized the community management on all social media : LinkedIn, Viadeo, Twitter, Facebook, Google+, ScoopIt, Digg account, etc.
+ Design and integrate B2B emailing production (15 emailings/ month)
Senior Project Manager - Application Development & Web Service
Public Company; 501-1000 employees; Information Technology and Services industry
June 2008 – September 2010 (2 years 4 months) Nantes Area, France
+ Development of methodology and tools in the conduct of cross-functional projects for banking (I-BP: informatique Banque Populaire, CMB ARKEA: Credit Mutuel de Bretagne ...)
+ Writing functional specifications and production management for business content
+ Managing the maintenance and development
+ Functional and ergonomic recommendations on the control path
+ Benchmarking and technological watch on the Web2.0
Project Manager - AMOA
Privately Held; 1001-5000 employees; International Trade and Development industry
April 2007 – December 2007 (9 months)
Project Manager (AMOA) for the Ministry of Commerce, Industry & New Technologies - Morocco
+ Support Department in defining its needs
+ Preparation of the tender for the website of the IMANOR (Moroccan Institute for Standardization)
+ Reception and deliberation of the tender
+ Followed the production website
ADNxtc - IP Design
October 1999 – November 2007 (8 years 2 months)
Consulting e-business and advice in online communication
Insert new technologies into a strategy of plurimedia communication :
+ Strategical recommendation
+ System of information
Web design and ergonomics
conceive adapted, effective and pleasant interfaces :
+ Graphic Creation
Develop and deploy infrastructures Internet reliable and innovating
+ Installation of solutions Internet/Intranet/extranet
+ Development of specific applications
Referencing, Providing and Internet/Intranet/Extranet Maintenance
Guarantee a use and an exploitation without faults of your interactive applications
Project Manager - Consultant AMOA
Privately Held; 1-10 employees; Information Technology and Services industry
June 2006 – March 2007 (10 months)
Definition and implementation of a quality audit on all websites Ministerial Morocco.
(More than 380 people and 68 websites audited)
Strategic Consulting, including:
+ Information Architecture
+ Accessibility & Usability
+ Respect Technology & International Standards: W3C
Operating model VPTCS: Visibility - Perception - Technology - Contents - Service
+ Good Practice (SEO, performance, usability, accessibility)
+ Methodology and tools (audits, reports, indicators, barometers, monitoring)
Online Marketing Manager
Public Company; 10,001+ employees; MSFT; Computer Software industry
2003 – January 2006 (3 years)
+ Responsible for defining and achieving business goals and aligning resources for one or more Microsoft Web properties.
+ Manage the online media structure and publication by working closely with writers, editors, designers, developers, testers, producers and project or program managers.
+ Deliver and maintain content of high quality, currency, and customer/end user value that meets business objectives.
+ Drive portfolio and network plans and oversee the Web property editorial calendars.
+ Drive content acquisition and collaborate with internal client/stakeholders to understand and help shape the relationship of content to end user needs and business objectives.
+ Use and promote Web techno solutions to support customer to meet their business goals.
Public Company; 10,001+ employees; MSFT; Computer Software industry
January 2001 – January 2003 (2 years 1 month)
+ Manage the implementation and on going development of Microsoft north Africa websites. (Algeria, Libya, Morocco, Mauritania & Tunisia)
+ In charge of day to day site maintenance: setting company standards for design, performing navigation and browser compatibility, performing quality-control for third party content, and developing small web applications.
+ Document web best practices and write maintainable HTML/ASP code with lots of comment tags.
+ Shape development of a new look and feel for promotional web sites campaign, and update all strategical content.
+ Drive the development, maintenance of Intranets subsidiary and advise staff on how to optimize their content for online deployment.
Charles Parent's Languages
Français(Native or bilingual proficiency)
Anglais(Full professional proficiency)
Charles Parent's Honors and Awards
Lauréat de l’appel d’offre français Proxima-mobileMinistère de l’Enseignement Supérieur et de la Recherche
- October 2011
Prix décerné sous l’égide de Madame Kosciusko-Morizet, Secrétaire d’état chargée de la Prospective et du Développement de l’économie numérique. http://lesguidesnemo.com
Charles Parent's Volunteer Experience & Causes
DECA (Desk Exchange Community Animator)
CSI- Centre for Social Innovation
March 2013 – present (1 year 7 months)
- Economic Empowerment
The Centre for Social Innovation (CSI) is a nonprofit organization with a mission to catalyze social innovation in Toronto and around the world.
CSI's Desk Exchange Community Animator Program (DECA) is a work-exchange program that trades time for space. The goal of Community Animation is to create a physical and social environment that is warm, welcoming and hospitable. Also to:
○ Facilitates the work of individual members and helps them discover their potential.
○ Contributes to a sense of community.
○ Maximizes opportunities for idea development, exchange and collaboration.
○ Solves problems and drives customer service.
Provide assistance and support (AMO)
CENTRE FRANCOPHONE DE TORONTO
November 2012 – present (1 year 11 months)
- Civil Rights and Social Action
Help the Francophone Association of Toronto to formalize their project: creating a new website from design to deployment. (Design, Development, Web Marketing)
Charles Parent's Skills & Expertise
- Digital Marketing
- Online Marketing
- Project Management
- Mobile Devices
- Web Marketing
- Web 2.0
- Information Architecture
- Web Design
- Content Strategy
- Web Project Management
- Lead Generation
- Web Analytics
- Graphic Design
- Email Marketing
- Social Media
- Marketing Strategy
- Digital Strategy
- Social Media Marketing
Charles Parent's Education
Charles Parent's Additional Information
Contact Charles for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch