
e-Marketing Professional
Brazil

e-Marketing Professional
Brazil
- Diversified education: mixes I.T., Communication (Marketing and Advertising) and Administration.
- Oral and written communication: giving lectures and writing articles. See also: personal web site at www.sitecharles.com.
- Professional experience: marketing, e-business and social responsibility (see below).
- Marketing
- - Branding and Corporate Identity / Institutional
- - Advertising / Integrated Communication
- - Product Management and Pricing
- - Database / CRM / Relationship
- e-Business
- - Web sites planning and administration
- - e-Commerce / e-Merchandising
- - SEO (Search Engine Marketing)
- - e-Mail marketing
- Non-profit organizations (experience as volunteer) / social responsibility programs
- Building material industry, media and I.T. (software) companies.
(Building Materials industry)
October 2000 — June 2008 (7 years 9 months)
Clients relationship (coordinating field staff), CRM/database, branding, logo design, institutional communication, advertising, media, webmastering, e-business, product management, pricing, trade marketing, fairs, merchandising and market research.
(Information Technology and Services industry)
January 1996 — July 2000 (4 years 7 months)
Teaching Informatics (MS Windows, MS Office, Internet, MS Visual Basic and Software Development Technology), consulting for Software Industry (User Interface Design, Help Documentation), writing university research paper (about Internet Marketing), developing web sites and writing technical articles (about Internet, Marketing and Software).
(Non-Profit; 51-200 employees; Philanthropy industry)
January 1996 — June 2000 (4 years 6 months)
Volunteer job for a non-profit organization. This experience includes volunteer work programs, public relationship (Government, Community and Media), internal marketing and house newspaper.
(Privately Held; 11-50 employees; Information Technology and Services industry)
March 1993 — July 1995 (2 years 5 months)
This company is an Information Technology Consulting and Training Office.
MBA , e-Commerce MBA Executive , 2001 — 2002
Bachelor , Communication - Advertising , January 1996 — December 1999
Technical , Data Processing (I.T.) , January 1990 — December 1993
- Marketing / Brand Management / Institutional Communication / Social Responsibility. - Multimedia and ".com" business.
- Member and Volunteer Adviser of Instituto Laços de Solidariedade (a non-profit organization)
- Member of Abraweb, Associação Brasileira de Webmasters (Brazilian Webmasters Association).
- Member of COL, Clube de Oratória e Liderança de Joinville (an oratory and leadership club).