Charles McEnerney [charlie@wellroundedradio.net]

Current

Founder at Musicians for Music 2.0
Social Media Educator + Strategist at Social Media + Web Marketing
Founder, Host + Producer at Well-Rounded Radio

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Past

Director of Marketing at ArtsBoston
Marketing Manager, National Promotion at WGBH
Marketing Consultant at The Attention Group

Marketing Manager at Fast Company
Publications Manager at Seattle International Film Festival
Managing Editor at MovieMaker magazine
Senior Marketing Associate at HBO
Production Manager at Boomer Pictures

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5 more...

Education

New York University

Recommended

32 people have recommended Charles

Connections

500+ connections

Industry

Online Media

Websites

Charles McEnerney [charlie@wellroundedradio.net]’s Summary

MARKETING | NEW MEDIA | PRODUCTION | PROJECT MANAGEMENT

Designed, directed, and executed a wide range of marketing, promotion, sales, and public relations campaigns for employers and clients in media, Internet, entertainment, publishing, and non-profit sectors. These include ArtsBoston, HBO, WGBH Boston, Fast Company and Inc. magazines, MovieMaker magazine, the Seattle International Film Festival, and Well-Rounded Radio. Achieved a wide range of expertise in print, Web, audio, video, and film production as well as launching new projects through integrated marketing campaigns. Effectively coordinated a diversity of resources to consistently deliver high impact strategic campaigns on time with budgets up to $1 million.

Entrepreneurial | Innovative | Creative | High Energy | Self-Motivated | Results Driven | Resourceful

Charles McEnerney [charlie@wellroundedradio.net]’s Specialties:

EXPERIENCE
> Strategic planning
> Developing marketing plans + budgets
> Team building, leadership, + personnel management
> Creating partnerships
> Utilizing evolving Web + mobile media
> E-marketing
> Film, video, audio, + Web production
> Advertising
> Writing + design
> Developing sales collateral
> Web site launches
> Event marketing
> E-commerce
> Word, Excel, Power Point, InDesign, Photoshop, Illustrator, GoLive, HTML, Acrobat, ProTools, Final Cut Pro, Garageband

Charles McEnerney [charlie@wellroundedradio.net]’s Experience

Founder

Musicians for Music 2.0

(Partnership; Music industry)

August 2009 — Present (4 months)

The old models of the making money in the music business are going away. The new models have yet to be defined. Music start-ups need financial support from musicians who succeeded through the old models to help developing music discovery technologies and the coming generations of independent musicians.
Social Media Educator + Strategist

Social Media + Web Marketing

(Online Media industry)

October 2007 — Present (2 years 2 months)

Over the past eight years, I've been using the web to market products and services to consumers. In addition to my work hosting + producing Well-Rounded Radio and marketing it to users around the world, I've developed a deep well of knowledge about web marketing, including viral video, audio + video podcasts, adwords, SEM/SEO, analytics, e-mail marketing, re-designs + re-launches, blogs, social networking, banner advertising, e-commerce, wikis, microblogging, mobile promotions, and...whatever's next...to engage consumers with brands.

Even though we are still in the early days of this kind of interactivity, we've already seen how these technologies can engage current customers--and attract new ones--with a new level of "honest" marketing and community-building along with fostering relationships with your customers that goes well beyond just marketing "to" them.

Working with clients in the software, consumer product, media, design, and education industries.
Founder, Host + Producer

Well-Rounded Radio

(Privately Held; Myself Only; Online Media industry)

September 2002 — Present (7 years 3 months)

Entrepreneurial side-project: Host + Producer of an online radio show (nee podcast) featuring in-depth interviews with songwriters,musicians, and music industry thought leaders. Produce show though all stages including research, coordination with artists and publicists, in-person interviews, writing scripts, audio editing, site updating, and extensive web marketing for each episode, including adwords and social networking promotion.

Subjects have included Akrobatik, Merrie Amsterburg, Antibalas, Flogging Molly, Great Lake Swimmers, Bill Janovitz of Buffalo Tom, Mission of Burma, Múm, Joe Pernice, Brad Powell of Calabash Music, Josh Ritter, Nicholas Reville of Downhill Battle, Jenny Toomey of The Future of Music Coalition, Tim Westergren of Pandora, Willard Grant Conspiracy, Dan Zanes, and many more.

> Built ongoing series of more than 50 audio interviews with more than 75,000 listeners in 2006.
> Currently receiving 10,000 site visits per month with limited marketing budget.
Director of Marketing

ArtsBoston

(Performing Arts industry)

May 2008 — September 2009 (1 year 5 months)

• Executive Produced and marketed the launch of a new web site with arts and culture offerings across Greater Boston through broadcast,
online, print, and social media channels.
• Creating partnerships in media, tourism, and for-profit sectors to increase sales to local residents and visitors.
• Developed strategies to build ticketing programs for 170+ member organizations and the BosTix ticketing programs.
• Implemented crowd sourcing techniques to tap the power of Boston’s
cultural community to create unique video and editorial content.

> Increased overall ticket sales by 9% during economic downturn.
> Increased ticket sales 30% for Mayor’s Holiday Special.
> Obtained 40,000 visitors per month for ArtsBoston.org in its first three months.
Marketing Manager, National Promotion

WGBH

(Non-Profit; 501-1000 employees; Broadcast Media industry)

August 2004 — September 2007 (3 years 2 months)

Managed team of eight publicists in marketing WGBH’s original lifestyle programming to secure national and local print, television, radio, and Internet media. Managed Station Relations representatives in working with 350 public television stations in broadcast system. Oversaw creation of strategic plans for PBS’ longest-running programs such as This Old House and The Victory Garden as well as creating strategic marketing plans for new series’ premieres, including Real Simple, Gourmet’s Diary of a Foodie, Food Trip with Todd English, and The Hidden Epidemic: Heart Disease in America.

Led production team to expand programming into audio and video podcasts, social networking, and citizen-generated media. Developed and managed strategic partnerships with AARP, YMCA, and Reader’s Digest. Improved online resource spaces to increase department’s efficiency.

> Created long-term strategy for launch of WGBH Lifestyle Productions for press, consumers, and public television system.
Marketing Consultant

The Attention Group

(Performing Arts industry)

June 2003 — August 2004 (1 year 3 months)

Leveraged industry experience to assist development of a public relations firm serving Boston cultural organizations. Develop and execute marketing and PR plans for clients including coverage in print, television, and radio mediums.

==> Consistently secured a higher level of coverage for clients and higher attendance than previous firms had delivered.
Marketing Manager

Fast Company

(Public Company; 51-200 employees; Publishing industry)

October 2000 — June 2003 (2 years 9 months)

Hired based on knowledge of production and promotions in all media forms (film/video, audio, print, web) to drive revenue generation programs for two award-winning monthly business publications. Supported sales teams by designing effective, customized sales materials, including CDs, proposals, PowerPoint presentations, and video segments to gain sponsorships for live events such as the Inc. 500.

==> Brought award-winning editorial and design consistency to all live event sales and marketing materials while reducing turnaround time to complete customized sales presentations for ‘key’ prospects.
==> Increased online traffic and revenues by driving implementation of a more user-friendly online store and working with numerous vendors to expand branded merchandise selection.
Publications Manager

Seattle International Film Festival

(Non-Profit; 11-50 employees; Motion Pictures and Film industry)

February 1998 — July 2000 (2 years 6 months)

Created marketing materials and coordinated promotional activities for the largest and one of the most prestigious film festival in the U.S. with an audience of 125,000+. Produced consumer print pieces such as flyers and event programs; authored editorial content for newspapers and scripts for radio giveaways; coordinated Public Service Announcements on television and in local theaters; and orchestrated free ticket distribution promotions. Supervised editorial and design assistants and coordinated numerous volunteers for publications and promotions tasks.

==> Produced 25th Anniversary Commemorative Guide in only 3 months with limited funds.
==> Saved thousands of dollars by bringing design and production of program guide in-house. New program received excellent response from attendees, sponsors, and partner companies.
Managing Editor

MovieMaker magazine

(Privately Held; 1-10 employees; Publishing industry)

June 1995 — January 1998 (2 years 8 months)

Hired by owner to improve quality of this national trade publication aimed at filmmakers. Performed and participated in all activities associated with publishing an entertainment industry magazine, including defining editorial content, working with writers to secure articles, coordinating artists and photographers for cover art, managing subscription department, and resolving customer service issues. Supervised dozens of freelance writers and designers.

==> Aiding with transforming publication from a black and white publication to a polished, professional title that is still in publication.
==> Designed first direct mail campaign, which generated 2% response rate and hundreds of new subscribers.
Senior Marketing Associate

HBO

(Public Company; 1001-5000 employees; Broadcast Media industry)

June 1990 — May 1995 (5 years )

Led and expanded the Off-Channel Promotion division charged with producing programming for non-traditional channels such as airline in-flight entertainment, amusement parks, and commuter hubs. Contributed to general consumer promotion projects for HBO original programming, including movies, comedy events, family programs, sports, and concerts. Worked with internal and external resources, including sponsors, to execute on promotional concepts. Administered budgets of $600,000 to $1 million.

==> Added new airline clients, including Delta, United, Continental, and US Airways to Off-Channel division. Wrote and produced 100+ in-flight video promotional segments for 10+ airlines.
Production Manager

Boomer Pictures

(Privately Held; 1-10 employees; Motion Pictures and Film industry)

June 1987 — May 1990 (3 years )

Coordinated talent, crew, location, and equipment for short- and long-term film productions, including commercials, feature films, and music videos for clients such as MTV, VH1, Elektra Records, HBO, Time-Life, Swatch Watch, and Saturday Night Live.