Charles Baker
Director of Strategy, GoldRun (augmented reality)
- Location
- New York, New York (Greater New York City Area)
- Industry
- Marketing and Advertising
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Charles Baker's Overview
- Current
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- Director of Strategy at GoldRun
- Co-Chair of Media at MIT/Stanford Venture Lab (VLAB)
- Board Member & Chair, Media Innovations Committee at Connected TV Marketing Association (CTVMA)
- Advisor at LoudSauce
- Past
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- Senior Consultant (Sprint) at Goodby, Silverstein & Partners
- Media Committee at MIT/Stanford VLAB
- Consultant at DoGood Headquarters
- Consultant at Meetup
- Consultant at Wildfire Interactive
- Social Entrepreneur at Resdida
- Senior Consultant, Interactive Media at Filmaka
- Business Development Consultant at INgrooves
- Business Development Manager at Vuze.com (Azureus)
- Independent Filmmaker & Photographer at ------>
- Recommendations
-
19 people have recommended Charles
- Connections
-
500+ connections
- Websites
Charles Baker's Summary
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The work that we create as media professionals has meaning in the world and can help shape its future in small, subtle ways - when applied with intent, thoughtfulness and respect.
I am adept at building bridges between the startup, entertainment and advertising industries... As a media strategist, I have designed and produced hundreds of initiatives with video/social/mobile platforms, film studios, television networks, ad agencies, consumer brands, record labels, non-profits, activists and artists. These efforts have built complex, monetizable media ecosystems and sparked billions of interactions for brands (based on over $2B in production costs and media expenditures.)
Honors and Awards ==>
2007: Panelist, Festival do Rio (International Film Festival)
2009: Webby Award, Best Dramatic Web Series
2010: Finalist, SXSW Award for Technical Achievement
2011: Judge, Applications for Good hackathon (SF)
Areas of expertise:
• Strategy Development and Implementation
• Team Building and Staff Management
• Partnerships and Biz Dev
• Brand Development
• Market Intelligence
• Social/Mobile Marketing
• UGC Crowdsourcing
• Community Development
• eCommerce Infrastructure
• Ad Sales and Operations
• Media Planning and Buying
• Product Management
• Content Programming
• Content Licensing and Acquisitions
• Video Content Audience Development and Monetization: development and execution of distribution strategies, tracking the success of video content across multiple platforms, analysis of traffic sources, optimization of marketing and programming efforts, partner management.
Connected to talented professionals:
Internet/Mobile Technology, Marketing / PR / Ad Agencies, Broadcast Television, Film Studios / Festivals, Record Labels, NGO / NPOs, VC Firms, Sustainable Development and Cleantech
Charles Baker's Experience
Charles Baker's Additional Information
- Websites:
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