Charles Astwood

Charles Astwood

Chief Digital Officer and Digital Consultant

London, United Kingdom
Marketing and Advertising

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Charles Astwood's Overview

  • Director at Smart
  • Founder at London Eating
  • Head of IT at Beechwood
  • Studio Manager at bds beechwood
  • Studio Manager at Blue Apple

423 connections


Charles Astwood's Summary

I have been working with websites since creating a Gordon’s Gin website back in 1996 while working at a London advertising agency.

Founded in 2000 and pioneered the usage of User Generated Content.

Sold to in 2007 and integral in selling toptable to Opentable in 2010.

Left in 2011 to start a new Digital Agency, Medialam.


PPC, New Media, Innovation, Web Development

Charles Astwood's Experience

Chief Digital Officer

Family Traveller

Privately Held; 11-50 employees; Publishing industry

September 2013Present (1 year 1 month) London, United Kingdom

PPC Consultant

Ingresso Group

Public Company; 11-50 employees; Entertainment industry

May 2013Present (1 year 5 months) London, United Kingdom

I am responsible for the PPC programme and site development for


Pet Runway

Privately Held; 1-10 employees; Retail industry

March 2013Present (1 year 7 months) London, United Kingdom

I designed and built in three weeks! It is a fully responsive ecommerce website dedicated to pet products, operated using Magento and a custom written stock control system.



January 2008Present (6 years 9 months) London, United Kingdom

I created with Nick Harman. This online magazine has been running successfully for over six years and has built an excellent reputation.



Privately Held; 1-10 employees; Marketing and Advertising industry

June 2011Present (3 years 4 months) London, United Kingdom

Founded Digital Agency working with such companies as Turner, Squaremeal, Lodestone helping develop digital strategies, paid search and site builds as well as brand development and UI.


Property DNA

Privately Held; 11-50 employees; Publishing industry

June 2011Present (3 years 4 months) London

Responsible for site build and digital marketing for new startup PropertyDNA. Developed both front end and back end systems allowing Agents and Landlords to easily place new properties on site.
Responsible for PPC campaign and other digital marketing activity.

Managing Director


Partnership; 1-10 employees; Information Technology and Services industry

August 2013May 2014 (10 months) London, United Kingdom

My role includes setting up the UK sales team, developing the company strategy, and setting targets. The company is experiencing a period of rapid growth in the UK, Germany, Estonia and US.


Just Add Red

Public Company; 11-50 employees; Internet industry

May 2012April 2013 (1 year) London, United Kingdom

Digital Marketing and Innovation for Positive Luxury and Helped develop the Blue Butterfly Trust Mark, highlighting companies making significant efforts towards bettering the community and the environment.

Developed a complete personalised CRM programme for PetsPyjamas as well as PPC strategy and website UI.

Head of Innovation

Privately Held; 11-50 employees; Online Media industry

September 2006June 2011 (4 years 10 months) London, United Kingdom

Came to after selling London Eating. Responsible for new innovation through the company and drove forward mobile strategy. Created iPhone and mobile web sites, the iPhone app receiving over 500,000 downloads and responsible for over 20% of overall bookings. Working closely with the MD looking at every part of the business.



20042006 (2 years) London, United Kingdom

Responsible for online work for established advertising agency. Working on high end fashion and property sites both consumer facing and intranet sites.


London Eating

20002006 (6 years)

Founder of and later the City Eating Group. Grew to be the UKs biggest online restaurant guide until its purchase in August 2006 by

Head of IT


19992003 (4 years)

Helped develop Beech2, the new media arm of Beechwood. Created and maintained a complete multi-platform network. Merged together two companies after agency merger.

Studio Manager

bds beechwood

19971999 (2 years)

In charge of creatives and artwork studio helping grow agency from 18 to over 70 people.

Studio Manager

Blue Apple

19941997 (3 years) London, United Kingdom

Day to day running of small creative studio. Responsible for changing studio from paste-up boards to complete digital studio with in-house print and hi-res scanning. Installation of Mac network and training of existing staff to use Quark XPress, Illustrator and Photoshop.

Charles Astwood's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Science and Technology
      • Social Services

Charles Astwood's Publications

  • The Guardian

    • United Kingdom
    • August 25, 2005
    Authors: Charles Astwood, Mira Katbamna

    A website where customers can post their sometimes unflattering opinions of restaurants is worrying chefs. Mira Katbamna reports

Charles Astwood's Projects

Charles Astwood's Skills & Expertise

  1. Digital Marketing
  2. Social Media
  3. PPC
  4. CRM
  5. Marketing
  6. Brand Developement
  7. Start-ups
  8. Venture Capital
  9. Web Development
  10. Cheese
  11. Cricket
  12. Red Wine
  13. Lunch
  14. Fine Dining
  15. Brand Development
  16. E-commerce
  17. Illustrator
  18. Web Analytics
  19. Mobile Applications
  20. User Interface
  21. Digital Media
  22. Online Advertising

View All (22) Skills View Fewer Skills

Charles Astwood's Additional Information


new technology, innovation,

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