San Francisco Bay Area
- Past
-
- Principal Analyst at Forrester Research
- Research Director at Forrester Research
- Senior Analyst at Forrester Research
- Internet Publisher at Community Newspaper Company
- Project Manager at San Jose Mercury News
- Consultant at Monitor Company
- Education
-
- Harvard Business School
- Harvard College
- Recommended
-
4 people have recommended Charlene - Connections
-
500+
connections
- Industry
- Internet
- Websites
Charlene Li’s Summary
I'm an independent thought leader on emerging technologies, with a specific focus on social technologies, Web 2.0, and interactive media, and marketing. I bring to my thinking not only first-hand experience in media, but also strong strategy and business training and experience. I'm not afraid to tell businesses what they should do, but will always do so in a respectful, cooperative manner.
Charlene Li’s Specialties:
Business strategy and market positioning, trend analysis, market sizing, Web site design, email design, media strategies, writing and synthesis of ideas. Coverage topics include: social computing (blogs, RSS, podcasting, and social networking), consumer portals and search, media site design, local media, and online classifieds.
Charlene Li’s Experience
-
Principal Analyst
Forrester Research
(Public Company; 501-1000 employees; FORR; Research industry)
October 2002 — July 2008 (5 years 10 months)
Research and analyze how media companies and marketers use technology to improve their business strategies and practices. Research topics include social technologies, searcn marketing, marketing mix, digital marketing growth, online recruitment and online classifieds, social networks, portals (like AOL, MSN, and Yahoo!), local media, especially newspapers.
-
Research Director
Forrester Research
(Public Company; 201-500 employees; FORR; Internet industry)
September 2000 — October 2002 (2 years 2 months)
Led the Media and Marketing research team, ranging from 7-10 analysts and research associates. Responsible for all research produced by the analysts, as well as liasons with the sales force.
-
Senior Analyst
Forrester Research
(Public Company; 501-1000 employees; FORR; Internet industry)
March 1999 — September 2000 (1 year 7 months)
Industry analyst covering Internet advertising, online recruitment, online promotions, and portals. Also looked at newspaper publishing strategies.
-
Internet Publisher
Community Newspaper Company
(Privately Held; 1001-5000 employees; Newspapers industry)
December 1995 — February 1999 (3 years 3 months)
Created the Internet publishing division of CNC. Wrote original business plan and obtained funding from Fidelity Investments, the parent company. Put 200 individual towns and cities online at www.townonline.com, which included 120 community and daily newspapers (total circulation 1+ million). Won two EPpy awards for best local site and best commercial product (for the online recruitment site). Also held positions on the Newspaper Association of America's online publishing advisory board.
-
Project Manager
San Jose Mercury News
(Public Company; 1001-5000 employees; KRI; Newspapers industry)
August 1993 — December 1995 (2 years 5 months)
Developed new business products for the San Jose Mercury News. Included supporting the launch of a consumer event, "The Electronic Learning Fair" which featured educational software and toys. Also trained the Mercury News ad sales team on to sell Internet advertising. Was part of the executive training program, which involved a four month rotation through every department at the newspaper.
-
Consultant
Monitor Company
(Partnership; 501-1000 employees; Management Consulting industry)
August 1988 — May 1991 (2 years 10 months)
Joined Monitor Company in their Cambridge office, then transferred to the new Amsterdam office in 1989. Cases included clients in: insurance, manufacturing, downstream petroleum, and transportation. Responsibilities included analysis of large consumer survey databases with SAS, competitive interviews and analysis, modeling competitive manufacturing outputs, and modeling cash flow impacts of strategic options.
Charlene Li’s Education
-
Harvard Business School
MBA, September 1991 — June 1993
-
Harvard College
AB, Social Studies, September 1984 — June 1988
Additional Information
Charlene Li’s Websites:
Charlene Li’s Groups:
-
The Industry Standard -
Groundswell Book
Charlene Li’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
