
Media Auditor at Warner Bros. Entertainment
Greater Los Angeles Area

Media Auditor at Warner Bros. Entertainment
Greater Los Angeles Area
• Well rounded Business savvy Marketing professional with an MBA and Bachelors in Marketing and Advertising. Known for strong leadership abilities, and project management in high paced environments.
• Analytical skills are superb by having a prior financial and accounting background. Proficient in classical Research methodologies and interpretation.
• My goal is to continually upgrade my business and marketing skills for use in advancing the strategic goals of my employer and my freelance creative company.
• Strong presentation skills
• Detail oriented and analytical
• Sales management
• Market research, survey design, marketing plans, promotions
• Financial and managerial accounting, budgeting, data mining, proposals
• Branding and identity campaigns
• Graphic design and web design and all related Adobe and Macromedia software
(Public Company; 10,001 or more employees; TWX; Entertainment industry)
January 2007 — Present (2 years 11 months)
-Perform in depth analysis of spend across all media according to budget.
-Negotiate media makegoods and credits for all networks and mediums.
-Initiate new reporting protocols and update standard procedures to bridge the gap between Theatrical and Home Video business units.
(Graphic Design industry)
2001 — Present (8 years )
• Freelance designer for entertainment organizations, entertainers, athletes, and entertainment related non profit organizations.
• Print design taken from concept to pre-flight.
• Web design taken from concept to launch.
(Sports industry)
2003 — 2006 (3 years )
*Liaison between professional athletes (NFL, NBA, MLB, XSports) and their press agents.
*Spearheaded market research initiatives for large national events and foundation campaigns.
*Strategically planned, and executed the creation of new foundations for athletes based on qualitative and quantitative research of athlete’s home field as well as birth place.
*Responsible for designing sponsorship packages, event planning and creating event recaps, and assisting in securing sponsorships with corporations specifically for events and foundation campaigns.
*Responsible for creating and marketing athlete identity campaigns, promotional events, media budgets, and foundation campaigns.
*Designed the SOP (standard operating procedures) manual for new events, client management and daily business operations.
*Design and maintain web sites that include dynamic content, e-promotion development, fan club buzz generation, and management of retail operations.
(Privately Held; 501-1000 employees; Sports industry)
2003 — 2003 (less than a year)
*Assisted in the corporate sponsorship department in the areas of account maintenance, special event planning and promotional campaigns.
*Handled Galaxy athletes during player appearances and promotions involving the athletes.
*Coordinated game day promotions by acting as the liaison between the fans, the control booth and the camera crews as well as editing game day scripts.
*Created sponsorship recap books with impression calculations, photos of the events and goals that were achieved.
*Assisted with trafficking radio and television spots in the media department for corporate sponsors.
*Trained other Interns about game duties.
MBA , Global Business , 2003 — 2005
• Graduated with Honors, Cum Laude
Bachelors , Business Marketing, Classical Management, with an emphasis in Advertising , 2001 — 2003
Associates , Liberal Arts with an emphasis in Multi Media Design , 1997 — 2001
business, marketing, graphic design, art, multi-media, camping, hiking, backpacking, animals, dogs, cats, salt water aquarium, photography, painting acrylic and oil, mixed media design, reading, philosophy, science
American Marketing Association, Graphic Artists Guild
Whitehead Leadership Society Award